bake - April 2018 - 10
cakesproduct success stories
Macarons That Pop
Known more for their colors and decadent taste, French macarons aren't often associated with graphic artistry. One emerging
macaron shop in California is looking to change the perception
of how these cookies can be designed.
Since 2014, Honey & Butter Macarons has been serving up
gourmet macarons inside a stainless-steel Airstream trailer
at The Lab Antimall in Costa Mesa. Macarons were a passion
project for Leanne Pietrasinski (and her husband Pawel soon
thereafter), which made the challenging work easier to enjoy.
The couple mastered the difficult process, and that led them to
opening their ﬁrst retail store in Irvine at the Irvine Spectrum
Center in 2016.
The shop has developed a reputation for its signature ﬂavors
such as Sea Salted Caramel, French Toast, Milk & Honey, Yuzu,
Carrot Cake, and Taro, but it has made headlines amongst several major publications with its other standout idea: specialty
These distinctive macaron shells are shaped into assorted animal forms. They change quite regularly and come in a variety
of themes. Many are based on pop culture phenomena, with
Game of Thrones, Harry Potter, Stranger Things, Overwatch,
Pokemon, and Sailor Moon being just a few represented over
the past few years.
Leanne and Pawel came up with the idea because of their love
"All of those things inspire us to do certain designs and certain
That hard work has allowed them to create stunning designs
ﬂavors. We also get a lot of feedback from customers who ask
that have put them on the map for dessert enthusiasts both on
us, 'Hey this is a great show, why don't you give it a try?' and
the West Coast and around the United States. They are wowed
we say, 'Sure, why not?'" Pawel says.
not only by these designs but also by the taste that comes
from the high-quality ingredients Honey & Butter uses.
Honey & Butter has a team of artists that puts together the
incredibly detailed macarons on a daily basis. Pawel says that
With Instagram-ready products becoming a vital part of a bak-
there is an added layer of difficulty on top of the already-diffi-
ery's presence, Honey & Butter stands out. Their edible art has
cult process of creating French macarons.
allowed them to amass well over 164,000 followers on Instagram. Bakeries that can provide a visual experience are ahead
"There is a certain aesthetic that is required for such designs
of the pack when it comes to satisfying customers, and Honey
and everyone needs to follow that. Everything has to be sym-
& Butter's macarons have customers lining up for a sugary pop
metric, everything has to be cute," he says.
10 < APR 2018 | bakemag.com
HONEY & BUTTER MACARONS
of anime and video games.
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