bake - March 2018 - PAN42

PROFILES

Sonora Bakery
More than three decades ago, Hector and Theresa
Oratowski came to Southern California from Argentina
with their three children and a dream to make a difference
in the baking world. Within a year, they found a small
store for sale on East Whittier Boulevard in Los Angeles,
and in 1986 opened Sonora Bakery, which they named
after the "most beautiful desert" in Mexico, according
to Theresa. From these humble beginnings, Sonora
Bakery has risen to become one of the most successful
retail/wholesale bakeries in Southern California, with 60
employees between both operations.

Sonora Bakery
4484 East Whittier Boulevard; Los Angeles, California 90022;
(323) 269-2253; Denis Oratowski; President

42

"I always say that I don't have employees. I have family
members," says Denis Oratowski, who is the president
of the company and is the son of Hector and Theresa.
"Most of our people have been here a very long time. At
the end of the day, we understand the concept that for
each person who works here, there are four or five more
people who count on them."
Raquel Acuña, who is vice president of administration
and has worked for the company for 22 years, points out
that the bakery has never laid off an employee. Even if
there are slower times of work during the year, "that family



bake - March 2018

Table of Contents for the Digital Edition of bake - March 2018

bake - March 2018
Editor's Note - Bakery Cafes Reimagined
Contents
Management - E-commerce to the Rescue
New Product Success Stories - Extreme Flavor
Technical Corner - Award-Winning EQUIPMENT
Practical Marketing - Bundt Cakes with a KICK
Equipment Innovations - Smooth Perfection
Bakery Cafes Reimagined
Life Lessons
Healthy Breads
Chocolate & Decorating - The Authentic Factor
Cakes - Wedding Cake Planners
Sweet Goods - Highlights from EUROPAIN
Pastries - Honest & Nostalgic
Foodservice - Blossoming Beverage Opportunity
Product Showcase
Classifieds
Ad Index
Formula of the Month - Ginger Jump-up Cookies
BakeMark's Panaderia - March 2018
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - Panes para Meriendas
PASTELES Y DECORACIONES - Contando Historias Con Pastel
Vender la Conveniencia
PERFILES - Tropicana Bakery & Cuban Café
Sonora Bakery
Panadería Maria
Chapala Bakery
Panadería La Colmena #2
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - Snacking Breads
CAKES AND DECORATING - Storytelling with Cake
Selling the Convenience
PROFILES - Tropicana Bakery & Cuban Café
Sonora Bakery
Panadería Maria
Chapala Bakery
Panadería La Colmena #2
FEATURED RECIPES
bake - March 2018 - bake - March 2018
bake - March 2018 - bake - March 2018
bake - March 2018 - 2
bake - March 2018 - Editor's Note - Bakery Cafes Reimagined
bake - March 2018 - 4
bake - March 2018 - Contents
bake - March 2018 - Management - E-commerce to the Rescue
bake - March 2018 - 7
bake - March 2018 - New Product Success Stories - Extreme Flavor
bake - March 2018 - 9
bake - March 2018 - Technical Corner - Award-Winning EQUIPMENT
bake - March 2018 - 11
bake - March 2018 - Practical Marketing - Bundt Cakes with a KICK
bake - March 2018 - 13
bake - March 2018 - Equipment Innovations - Smooth Perfection
bake - March 2018 - 15
bake - March 2018 - Bakery Cafes Reimagined
bake - March 2018 - 17
bake - March 2018 - 18
bake - March 2018 - 19
bake - March 2018 - 20
bake - March 2018 - 21
bake - March 2018 - 22
bake - March 2018 - 23
bake - March 2018 - Life Lessons
bake - March 2018 - 25
bake - March 2018 - 26
bake - March 2018 - 27
bake - March 2018 - Healthy Breads
bake - March 2018 - 29
bake - March 2018 - 30
bake - March 2018 - 31
bake - March 2018 - Chocolate & Decorating - The Authentic Factor
bake - March 2018 - 33
bake - March 2018 - Cakes - Wedding Cake Planners
bake - March 2018 - 35
bake - March 2018 - 36
bake - March 2018 - 37
bake - March 2018 - Sweet Goods - Highlights from EUROPAIN
bake - March 2018 - 39
bake - March 2018 - Pastries - Honest & Nostalgic
bake - March 2018 - 41
bake - March 2018 - Foodservice - Blossoming Beverage Opportunity
bake - March 2018 - 43
bake - March 2018 - 44
bake - March 2018 - Product Showcase
bake - March 2018 - 46
bake - March 2018 - Classifieds
bake - March 2018 - 48
bake - March 2018 - Ad Index
bake - March 2018 - Formula of the Month - Ginger Jump-up Cookies
bake - March 2018 - 51
bake - March 2018 - 52
bake - March 2018 - 53
bake - March 2018 - 54
bake - March 2018 - BakeMark's Panaderia - March 2018
bake - March 2018 - PAN2
bake - March 2018 - CARTA DE INTRODUCCIÓN
bake - March 2018 - INTRODUCTORY LETTER
bake - March 2018 - PAN5
bake - March 2018 - PAN Y HORNEO - Panes para Meriendas
bake - March 2018 - PAN7
bake - March 2018 - PAN8
bake - March 2018 - PAN9
bake - March 2018 - PASTELES Y DECORACIONES - Contando Historias Con Pastel
bake - March 2018 - PAN11
bake - March 2018 - PAN12
bake - March 2018 - PAN13
bake - March 2018 - Vender la Conveniencia
bake - March 2018 - PAN15
bake - March 2018 - PAN16
bake - March 2018 - PAN17
bake - March 2018 - PERFILES - Tropicana Bakery & Cuban Café
bake - March 2018 - PAN19
bake - March 2018 - PAN20
bake - March 2018 - PAN21
bake - March 2018 - Sonora Bakery
bake - March 2018 - PAN23
bake - March 2018 - Panadería Maria
bake - March 2018 - PAN25
bake - March 2018 - Chapala Bakery
bake - March 2018 - PAN27
bake - March 2018 - Panadería La Colmena #2
bake - March 2018 - PAN29
bake - March 2018 - RECETAS DESTACADAS
bake - March 2018 - PRODUCTOS DESTACADOS
bake - March 2018 - BREAD AND BAKING - Snacking Breads
bake - March 2018 - PAN33
bake - March 2018 - CAKES AND DECORATING - Storytelling with Cake
bake - March 2018 - PAN35
bake - March 2018 - Selling the Convenience
bake - March 2018 - PAN37
bake - March 2018 - PAN38
bake - March 2018 - PROFILES - Tropicana Bakery & Cuban Café
bake - March 2018 - PAN40
bake - March 2018 - PAN41
bake - March 2018 - Sonora Bakery
bake - March 2018 - PAN43
bake - March 2018 - Panadería Maria
bake - March 2018 - PAN45
bake - March 2018 - Chapala Bakery
bake - March 2018 - PAN47
bake - March 2018 - Panadería La Colmena #2
bake - March 2018 - PAN49
bake - March 2018 - FEATURED RECIPES
bake - March 2018 - PAN51
bake - March 2018 - PAN52
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com