bake - March 2018 - PAN38


prefer to eat these types of snacks during the afternoon
and evening. Also, Gen Xers (48%) are more likely than
Gen Zers (37%) to consider swapping in a regional
Hispanic snack as a meal replacement.
Certain regional Hispanic snacks are more appealing
to consumers than others and knowing which are most
likely to succeed "is essential for operators looking to





add these types of items to menus," the report said.
Above all else, familiarity seems to be a common thread.
The most appealing regional Hispanic snacks are
ones that already have high penetration on restaurant
menus, such as tacos.
"Thirty percent of Top 500 operators overall have
tacos on their menus," the report said. "Therefore,
consumers likely find tacos to be a familiar - and thus
appealing - format to try a regional Hispanic snack,
even if it contains unfamiliar ingredients."
However, a number of more exotic regional offerings
are garnering interest based on their descriptors. Half
of consumers said they find Venezuelan arepas and
Salvadoran pupusas enticing. Arepas are corn-based
dough sandwiches often filled with meat, vegetables,
cheese and sauce, and pupusas are thick corn tortillas
stuffed with a savory filling.
"Because both arepas and pupusas have ingredients
that most American consumers are familiar with,
operators should consider menuing these items with
more detailed descriptions so they don't seem so foreign
to diners," the report said.


Table of Contents for the Digital Edition of bake - March 2018