bake - March 2018 - 6

management

E-commerce to the Rescue
With new technology seemingly changing every moment,

product that company offers, but in this instance, we had a

bakery and pastry shop owners are challenged with keeping

compelling case to make," Clements says.

pace. Online ordering is coming on fast, and electronic
commerce is becoming vital to the success of any independent

BakeSmart has been solving a myriad of problems for retail

small business.

and wholesale bakeries. For well over a decade, BakeSmart has
provided bakeries with the tools they need to serve customers

Shopping online has changed the retail world in the United

effectively and operate their business efficiently.

States and globally. The National Retail Federation estimates
e-commerce sales will total around $430 billion in 2017.

"Over time, we realized our unique value offering was our focus
on how bakeries accept and manage orders," Clements says.

Bakeries are seeking out solutions to implement online ordering

"This realization, coupled with our ongoing mission to continu-

capabilities, and the beneﬁts are clear: Consumers today

ously improve our software offerings to the baking industry,

demand the convenience of online shopping, and e-commerce

were the beginnings of OrderNova."

allows you to have a virtual storefront that is open 24 hours a
day, seven days a week.

With an investment in new technologies, they designed and
developed OrderNova to be a cloud-based ordering platform

New technology is answering the challenge.

capable of integrating with software platforms that solve pointof-sale, loyalty, inventory, timekeeping, accounting, and other

OrderNova is a new cloud-based ordering technology platform

problems that small businesses must solve.

that enables bakeries to accept and manage custom orders,
e-commerce orders, and wholesale orders with ease. Built using

"As we chart a path into the future and write another chapter in

the latest web technologies, OrderNova (www.ordernova.com)

our company's history, we are excited about our growing team

solves ordering problems unique to the baking industry.

and its exacting focus on having a positive impact in the baking
industry for years to come," Clements says.

Mike Clements and Jerred Sydnor, the owners of BakeSmart
Three Brothers Bakery in Houston has parlayed the popularity of its famous

company will create a product to compete with an existing

pecan pies into booming online sales.

THREE BROTHERS BAKERY

bakery software, founded OrderNova. "It's not often that a

06 < MAR 2018 | bakemag.com

http://www.ordernova.com http://www.bakemag.com

bake - March 2018

Table of Contents for the Digital Edition of bake - March 2018

bake - March 2018
Editor's Note - Bakery Cafes Reimagined
Contents
Management - E-commerce to the Rescue
New Product Success Stories - Extreme Flavor
Technical Corner - Award-Winning EQUIPMENT
Practical Marketing - Bundt Cakes with a KICK
Equipment Innovations - Smooth Perfection
Bakery Cafes Reimagined
Life Lessons
Healthy Breads
Chocolate & Decorating - The Authentic Factor
Cakes - Wedding Cake Planners
Sweet Goods - Highlights from EUROPAIN
Pastries - Honest & Nostalgic
Foodservice - Blossoming Beverage Opportunity
Product Showcase
Classifieds
Ad Index
Formula of the Month - Ginger Jump-up Cookies
BakeMark's Panaderia - March 2018
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - Panes para Meriendas
PASTELES Y DECORACIONES - Contando Historias Con Pastel
Vender la Conveniencia
PERFILES - Tropicana Bakery & Cuban Café
Sonora Bakery
Panadería Maria
Chapala Bakery
Panadería La Colmena #2
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - Snacking Breads
CAKES AND DECORATING - Storytelling with Cake
Selling the Convenience
PROFILES - Tropicana Bakery & Cuban Café
Sonora Bakery
Panadería Maria
Chapala Bakery
Panadería La Colmena #2
FEATURED RECIPES
bake - March 2018 - bake - March 2018
bake - March 2018 - bake - March 2018
bake - March 2018 - 2
bake - March 2018 - Editor's Note - Bakery Cafes Reimagined
bake - March 2018 - 4
bake - March 2018 - Contents
bake - March 2018 - Management - E-commerce to the Rescue
bake - March 2018 - 7
bake - March 2018 - New Product Success Stories - Extreme Flavor
bake - March 2018 - 9
bake - March 2018 - Technical Corner - Award-Winning EQUIPMENT
bake - March 2018 - 11
bake - March 2018 - Practical Marketing - Bundt Cakes with a KICK
bake - March 2018 - 13
bake - March 2018 - Equipment Innovations - Smooth Perfection
bake - March 2018 - 15
bake - March 2018 - Bakery Cafes Reimagined
bake - March 2018 - 17
bake - March 2018 - 18
bake - March 2018 - 19
bake - March 2018 - 20
bake - March 2018 - 21
bake - March 2018 - 22
bake - March 2018 - 23
bake - March 2018 - Life Lessons
bake - March 2018 - 25
bake - March 2018 - 26
bake - March 2018 - 27
bake - March 2018 - Healthy Breads
bake - March 2018 - 29
bake - March 2018 - 30
bake - March 2018 - 31
bake - March 2018 - Chocolate & Decorating - The Authentic Factor
bake - March 2018 - 33
bake - March 2018 - Cakes - Wedding Cake Planners
bake - March 2018 - 35
bake - March 2018 - 36
bake - March 2018 - 37
bake - March 2018 - Sweet Goods - Highlights from EUROPAIN
bake - March 2018 - 39
bake - March 2018 - Pastries - Honest & Nostalgic
bake - March 2018 - 41
bake - March 2018 - Foodservice - Blossoming Beverage Opportunity
bake - March 2018 - 43
bake - March 2018 - 44
bake - March 2018 - Product Showcase
bake - March 2018 - 46
bake - March 2018 - Classifieds
bake - March 2018 - 48
bake - March 2018 - Ad Index
bake - March 2018 - Formula of the Month - Ginger Jump-up Cookies
bake - March 2018 - 51
bake - March 2018 - 52
bake - March 2018 - 53
bake - March 2018 - 54
bake - March 2018 - BakeMark's Panaderia - March 2018
bake - March 2018 - PAN2
bake - March 2018 - CARTA DE INTRODUCCIÓN
bake - March 2018 - INTRODUCTORY LETTER
bake - March 2018 - PAN5
bake - March 2018 - PAN Y HORNEO - Panes para Meriendas
bake - March 2018 - PAN7
bake - March 2018 - PAN8
bake - March 2018 - PAN9
bake - March 2018 - PASTELES Y DECORACIONES - Contando Historias Con Pastel
bake - March 2018 - PAN11
bake - March 2018 - PAN12
bake - March 2018 - PAN13
bake - March 2018 - Vender la Conveniencia
bake - March 2018 - PAN15
bake - March 2018 - PAN16
bake - March 2018 - PAN17
bake - March 2018 - PERFILES - Tropicana Bakery & Cuban Café
bake - March 2018 - PAN19
bake - March 2018 - PAN20
bake - March 2018 - PAN21
bake - March 2018 - Sonora Bakery
bake - March 2018 - PAN23
bake - March 2018 - Panadería Maria
bake - March 2018 - PAN25
bake - March 2018 - Chapala Bakery
bake - March 2018 - PAN27
bake - March 2018 - Panadería La Colmena #2
bake - March 2018 - PAN29
bake - March 2018 - RECETAS DESTACADAS
bake - March 2018 - PRODUCTOS DESTACADOS
bake - March 2018 - BREAD AND BAKING - Snacking Breads
bake - March 2018 - PAN33
bake - March 2018 - CAKES AND DECORATING - Storytelling with Cake
bake - March 2018 - PAN35
bake - March 2018 - Selling the Convenience
bake - March 2018 - PAN37
bake - March 2018 - PAN38
bake - March 2018 - PROFILES - Tropicana Bakery & Cuban Café
bake - March 2018 - PAN40
bake - March 2018 - PAN41
bake - March 2018 - Sonora Bakery
bake - March 2018 - PAN43
bake - March 2018 - Panadería Maria
bake - March 2018 - PAN45
bake - March 2018 - Chapala Bakery
bake - March 2018 - PAN47
bake - March 2018 - Panadería La Colmena #2
bake - March 2018 - PAN49
bake - March 2018 - FEATURED RECIPES
bake - March 2018 - PAN51
bake - March 2018 - PAN52
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