bake - March 2018 - 6


E-commerce to the Rescue
With new technology seemingly changing every moment,

product that company offers, but in this instance, we had a

bakery and pastry shop owners are challenged with keeping

compelling case to make," Clements says.

pace. Online ordering is coming on fast, and electronic
commerce is becoming vital to the success of any independent

BakeSmart has been solving a myriad of problems for retail

small business.

and wholesale bakeries. For well over a decade, BakeSmart has
provided bakeries with the tools they need to serve customers

Shopping online has changed the retail world in the United

effectively and operate their business efficiently.

States and globally. The National Retail Federation estimates
e-commerce sales will total around $430 billion in 2017.

"Over time, we realized our unique value offering was our focus
on how bakeries accept and manage orders," Clements says.

Bakeries are seeking out solutions to implement online ordering

"This realization, coupled with our ongoing mission to continu-

capabilities, and the beneļ¬ts are clear: Consumers today

ously improve our software offerings to the baking industry,

demand the convenience of online shopping, and e-commerce

were the beginnings of OrderNova."

allows you to have a virtual storefront that is open 24 hours a
day, seven days a week.

With an investment in new technologies, they designed and
developed OrderNova to be a cloud-based ordering platform

New technology is answering the challenge.

capable of integrating with software platforms that solve pointof-sale, loyalty, inventory, timekeeping, accounting, and other

OrderNova is a new cloud-based ordering technology platform

problems that small businesses must solve.

that enables bakeries to accept and manage custom orders,
e-commerce orders, and wholesale orders with ease. Built using

"As we chart a path into the future and write another chapter in

the latest web technologies, OrderNova (

our company's history, we are excited about our growing team

solves ordering problems unique to the baking industry.

and its exacting focus on having a positive impact in the baking
industry for years to come," Clements says.

Mike Clements and Jerred Sydnor, the owners of BakeSmart
Three Brothers Bakery in Houston has parlayed the popularity of its famous

company will create a product to compete with an existing

pecan pies into booming online sales.


bakery software, founded OrderNova. "It's not often that a

06 < MAR 2018 |

Table of Contents for the Digital Edition of bake - March 2018