contents 08 12 16 34 38 50 FEATURES 16 24 28 34 BAKERY CAFES REIMAGINED LIFE LESSONS HEALTHY BREADS WEDDING CAKE PLANNERS Few bakers have experienced such a unique career path as acclaimed baker Pascal Rigo, who is now setting his sights on building a network of boulangeries throughout his home country of France. Leaders in the bread business share their valuable insights at the Europain 2018 trade event in Paris, where they examine the ever-changing consumer landscape that is focused on convenience and health. Gain a deeper understanding of what wedding couples expect from their wedding cake vendors, and how the age of information is affecting the future of providing consumers with what they demand. Elevating the cafe experience and offering globally inspired and locally sourced menus are keys to success in the new world of foodservice, according to top bakers and pastry chefs. DEPARTMENTS COVER March 2018 06 Management 34 Cakes 06 New Product Success 38 Sweet Goods 10 Technical Corner 40 Pastries 12 Practical Marketing 42 Foodservice 14 Equipment Innovations 50 Formula of the Month 32 Chocolate & Decorating Europain 2018 provided an excellent global stage for the presentation of the latest trends impacting the bakery, bakery cafe, cake, chocolate and pastry shop sectors. Leaders from all segments were on hand to share insights and demonstrate techniques. (page 38) Photo by Europain BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. THE GLOBAL ISSUE: bakery cafes reimagined EUROPAIN EXCLUSIVE Pascal Rigo breaks the mold in France HEALTHY BREADS Leaders share their visions of key trend BEVERAGE PROGRAMS Improve your margins with coffee bakemag.com | MAR 2018 > 05http://www.bakemag.com