bake - March 2018 - 42


Blossoming Beverage Opportunity

As director of business operations and development for Cafés

training. Bakeries and pastry shops are the experts. Our job

Richard, a global leader in coffee solutions, Dominique Renault

is to provide them with coffee equipment and more - pretty

understands the blossoming opportunity that lies ahead for

much all solutions."

bakeries worldwide as they compete with coffeehouse cafes
and other retailers seeking to lure in consumers with more

Founded in 1898 and based in Gennevilliers in the northwestern

distinctive beverage offerings.

suburbs of Paris, Cafés Richard serves 35,000 customers
including cafes and hotels throughout France.

One statistic shows that 73% of bakeries in Paris now offer
Panelists who spoke at the Feb. 6 educational session on the
bakery-coffee shop opportunity agreed that bakeries can't
"The reason that a lot of bakers go into coffee is that a lot of

expect to make a difference in the marketplace if they simply

cafes don't feel comfortable (to the public)," Renault told a

add a small coffee machine with pods.

Europain audience during a Feb. 6 educational session in Paris.
"Bakeries are very welcoming places. We see hot beverage

Bakers should offer hot beverages that consumers can't make

corners (inside retail shops) that are very successful. For us,

at home, such as "evolved coffees" and very frothy coffee

this is a real opportunity to introduce more technology and

drinks. This is where there is money to be made. "It means

42 < MAR 2018 |


coffee on the menu.

Table of Contents for the Digital Edition of bake - March 2018