bake - March 2018 - 34


Wedding Cake Planners
While millennials are often identified as spontaneous and impet-

charges $2.50 to $8 per slice, based on the complexity, size

uous, WeddingWire's new Millennial Engagement Survey finds

and design of the cake.

that young couples are planning more intently and farther ahead
compared to generations who were married 10 years ago.

Millennial engagements are more unique, elaborate and
emotional, and the generation is also keen on discussing "hard

Couples dedicate hours researching vendors online, with 87

topics" before approaching marriage, including finances, if they

percent reading reviews when searching, to ultimately hiring a

want children, managing household chores and how they will

total of 13 professionals on average.

spend the holidays.

Communicating with those wedding pros is key, as 40 percent

"It's refreshing to see millennial couples prioritizing the plan-

expect at least weekly correspondence and 57 percent follow

ning process for their proposals, ensuring these big, memorable

their vendors on social media after they've booked their

life moments are unique to them and oftentimes involve family

services to confirm their quality of work and get inspiration.

and friends to make the day extra special," says Anne Chertoff,
WeddingWire trends expert. "This thoughtful proposal planning

In 2016 and 2017, 80 percent of couples wanted a layer cake

translates directly into their wedding planning process, which is

at their wedding and 57 percent wanted at least three layers,

now starting earlier than ever before, showcasing how impor-

according to Tall cakes are more complex and

tant it is to have the right team of vendors for their big day."

more popular.
When it comes to planning a wedding, millennial couples are
Most bakers price wedding cakes by the slice. The number of

getting started earlier than ever. Millennials are more likely

guests invited to the wedding - or the number of cake serv-

than Gen X (no specification on marriage date) to: check the

ings - directly affects the cost. Bake My Day Baking in Dallas

availability/cost of a venue (29 percent vs. 17 percent); research

34 < MAR 2018 |

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