help consumers distinguish whole grain products from those with misleading claims. * Establish a quantitative, science-based whole grain intake recommendation and document the health and economic benefits that would result from adopting this recommendation. Use this information to motivate governments and international food authorities to incorporate whole grains into dietary guidelines and promote their consumption. * Document the carbon footprint of whole grains, Six international working groups already have been Chefs conducted ongo- established to carry out the goals agreed to in Vienna. ing product demonstra- compared with other dietary choices, in the tions at the Wellbeing & context of growing world populations and climate The groups will spend the next two years collabo- change. rating as part of the "Whole Grain Initiative" and Health Lab. EUROPAIN will interact with the World Health Organization, the * Form strong public-private partnerships to Food and Agriculture Organization of the United develop campaigns to encourage whole grain Nations, the European Food Safety Agency and other consumption and to increase the variety, avail- consortia and food authorities as part of the plan. The ability and desirability of whole grain foods. Oldways Whole Grains Council will be participating. TM Be Inspired. Be Creative. Be Original. Babka with Nutella® Available in a 6.6 lb. Tub & 35.2 oz. Piping Bag visit www.ferrerofoodservice.com, or call (800) 408-1505 for more information. © Ferrero 2018 Ferrero S.p.A. bakemag.com | MAR 2018 > 31http://www.ferrerofoodservice.com