bake - March 2018 - 23

Group, a leading global information company.  NPD
forecasts flat to sluggish traffic growth for 2018, but
the trajectory could change, according to NPD restaurant industry analyst Bonnie Riggs. Focusing on what
consumers want will help foodservice marketers better
align their strategies to maximize their relevance in
2018 and beyond, Riggs said.
In 2018, foodservice consumers will be more strapped
for time, given that the demand for convenience
is growing exponentially, similar to what we saw
in the '80s and '90s. With growth in the number
of women entering the labor force (U.S. Bureau of
Labor Statistics), the need for convenience will only
grow stronger, especially at dinnertime. It is not that
consumers don't want to cook; they are looking for
someone else to do the cooking for them or to make
it extremely easy for them to do so at home. As a
result, delivered meals will be a source of growth,
along with other convenient meal solutions.
Mini entrees billed as snacks are the current hot-ticket
item on many top chain restaurant menus, according
to the new reports from The J.M. Smucker Company
and Technomic. Why? Not only has snacking
consumption increased, but 27% of 18- to 34-yearolds even say they like to purchase snacks at restaurants instead of full meals. Plus, a notable 59% of
consumers say it's very important that snacks aren't
too large, which is higher than the proportion who
say it's important that snacks aren't too small (49%).
In addition, consumers will order digitally, via text
messages and mobile apps, both of which have
posted strong growth in 2017. If you're a restaurant
operator seeking to gain more visits and grow your
bottom line, you must decide which convenienceenablers are worthy of your investment. One size
does not fit all. It will be imperative to understand
your customers' wants and needs from a technology standpoint. Consumers will also expect
excellent customer service, even though the labor
pool is shrinking and shrinking fast. The foodservice
industry is known to have an extremely high turnover rate. Having an employee retention program in
place is a must going forward, and it should be one
that includes a process for recruiting, hiring, and
retaining employees.

bakemag.com | MAR 2018 > 23


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bake - March 2018

Table of Contents for the Digital Edition of bake - March 2018

bake - March 2018
Editor's Note - Bakery Cafes Reimagined
Contents
Management - E-commerce to the Rescue
New Product Success Stories - Extreme Flavor
Technical Corner - Award-Winning EQUIPMENT
Practical Marketing - Bundt Cakes with a KICK
Equipment Innovations - Smooth Perfection
Bakery Cafes Reimagined
Life Lessons
Healthy Breads
Chocolate & Decorating - The Authentic Factor
Cakes - Wedding Cake Planners
Sweet Goods - Highlights from EUROPAIN
Pastries - Honest & Nostalgic
Foodservice - Blossoming Beverage Opportunity
Product Showcase
Classifieds
Ad Index
Formula of the Month - Ginger Jump-up Cookies
BakeMark's Panaderia - March 2018
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - Panes para Meriendas
PASTELES Y DECORACIONES - Contando Historias Con Pastel
Vender la Conveniencia
PERFILES - Tropicana Bakery & Cuban Café
Sonora Bakery
Panadería Maria
Chapala Bakery
Panadería La Colmena #2
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - Snacking Breads
CAKES AND DECORATING - Storytelling with Cake
Selling the Convenience
PROFILES - Tropicana Bakery & Cuban Café
Sonora Bakery
Panadería Maria
Chapala Bakery
Panadería La Colmena #2
FEATURED RECIPES
bake - March 2018 - bake - March 2018
bake - March 2018 - bake - March 2018
bake - March 2018 - 2
bake - March 2018 - Editor's Note - Bakery Cafes Reimagined
bake - March 2018 - 4
bake - March 2018 - Contents
bake - March 2018 - Management - E-commerce to the Rescue
bake - March 2018 - 7
bake - March 2018 - New Product Success Stories - Extreme Flavor
bake - March 2018 - 9
bake - March 2018 - Technical Corner - Award-Winning EQUIPMENT
bake - March 2018 - 11
bake - March 2018 - Practical Marketing - Bundt Cakes with a KICK
bake - March 2018 - 13
bake - March 2018 - Equipment Innovations - Smooth Perfection
bake - March 2018 - 15
bake - March 2018 - Bakery Cafes Reimagined
bake - March 2018 - 17
bake - March 2018 - 18
bake - March 2018 - 19
bake - March 2018 - 20
bake - March 2018 - 21
bake - March 2018 - 22
bake - March 2018 - 23
bake - March 2018 - Life Lessons
bake - March 2018 - 25
bake - March 2018 - 26
bake - March 2018 - 27
bake - March 2018 - Healthy Breads
bake - March 2018 - 29
bake - March 2018 - 30
bake - March 2018 - 31
bake - March 2018 - Chocolate & Decorating - The Authentic Factor
bake - March 2018 - 33
bake - March 2018 - Cakes - Wedding Cake Planners
bake - March 2018 - 35
bake - March 2018 - 36
bake - March 2018 - 37
bake - March 2018 - Sweet Goods - Highlights from EUROPAIN
bake - March 2018 - 39
bake - March 2018 - Pastries - Honest & Nostalgic
bake - March 2018 - 41
bake - March 2018 - Foodservice - Blossoming Beverage Opportunity
bake - March 2018 - 43
bake - March 2018 - 44
bake - March 2018 - Product Showcase
bake - March 2018 - 46
bake - March 2018 - Classifieds
bake - March 2018 - 48
bake - March 2018 - Ad Index
bake - March 2018 - Formula of the Month - Ginger Jump-up Cookies
bake - March 2018 - 51
bake - March 2018 - 52
bake - March 2018 - 53
bake - March 2018 - 54
bake - March 2018 - BakeMark's Panaderia - March 2018
bake - March 2018 - PAN2
bake - March 2018 - CARTA DE INTRODUCCIÓN
bake - March 2018 - INTRODUCTORY LETTER
bake - March 2018 - PAN5
bake - March 2018 - PAN Y HORNEO - Panes para Meriendas
bake - March 2018 - PAN7
bake - March 2018 - PAN8
bake - March 2018 - PAN9
bake - March 2018 - PASTELES Y DECORACIONES - Contando Historias Con Pastel
bake - March 2018 - PAN11
bake - March 2018 - PAN12
bake - March 2018 - PAN13
bake - March 2018 - Vender la Conveniencia
bake - March 2018 - PAN15
bake - March 2018 - PAN16
bake - March 2018 - PAN17
bake - March 2018 - PERFILES - Tropicana Bakery & Cuban Café
bake - March 2018 - PAN19
bake - March 2018 - PAN20
bake - March 2018 - PAN21
bake - March 2018 - Sonora Bakery
bake - March 2018 - PAN23
bake - March 2018 - Panadería Maria
bake - March 2018 - PAN25
bake - March 2018 - Chapala Bakery
bake - March 2018 - PAN27
bake - March 2018 - Panadería La Colmena #2
bake - March 2018 - PAN29
bake - March 2018 - RECETAS DESTACADAS
bake - March 2018 - PRODUCTOS DESTACADOS
bake - March 2018 - BREAD AND BAKING - Snacking Breads
bake - March 2018 - PAN33
bake - March 2018 - CAKES AND DECORATING - Storytelling with Cake
bake - March 2018 - PAN35
bake - March 2018 - Selling the Convenience
bake - March 2018 - PAN37
bake - March 2018 - PAN38
bake - March 2018 - PROFILES - Tropicana Bakery & Cuban Café
bake - March 2018 - PAN40
bake - March 2018 - PAN41
bake - March 2018 - Sonora Bakery
bake - March 2018 - PAN43
bake - March 2018 - Panadería Maria
bake - March 2018 - PAN45
bake - March 2018 - Chapala Bakery
bake - March 2018 - PAN47
bake - March 2018 - Panadería La Colmena #2
bake - March 2018 - PAN49
bake - March 2018 - FEATURED RECIPES
bake - March 2018 - PAN51
bake - March 2018 - PAN52
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