bake - March 2018 - 16

The experience factor, combined with globally
inspired menus, takes this sector to new heights.
Panera Bread paved the way for bakery cafes to learn

At Europain 2018 in Paris, bakers and chefs offered a

At Europain 2018,

how to be profitable. Today's retail owners are rein-

glimpse of what may come next: open-faced artisan

pastry chefs shared

venting the bakery cafe experience to be exceptional.

breads topped with melted gourmet cheese, sausages
and fresh fruit slices, as well as uniquely flavored

techniques to make
a wide variety of

From b. patisserie in San Francisco, where they

pastries and dessert cakes that offer customers

unique products.

offer Chocolate Caramel Toffee Mousse and 10 Hour

globally inspired delights made with locally sourced

Apple Tarts, to Amy's Bread in New York City, where


they specialize in Semolina with Golden Raisins and
Fennel, Chocolate Sourdough Twists and freshly

The European influence

baked pizza by the slice, the menus of America's top

In France, "one in four visits are to a bakery or sand-

bakery cafes are going above and beyond to create a

wich store," says Maria Bertoch, foodservice industry

culinary experience like no other.

expert for NPD, noting eating away-from-home habits
"That's an incredible amount of consumption in this

buy groceries for our families - using only natural

mature market."

ingredients, with no artificial additives," says Amy
Scherber, owner and founder of Amy's Bread, now with

In France, she added, snacking - especially in the

seven locations. "Our goal is to delight our customers

late afternoon - is driving the number of visits to

with a wide range of products - some are healthful

boulangeries and sandwich shops. "People want a

and some are indulgent. All of them are treats."

pastry or croissant around 4 p.m.," she says.

16 < MAR 2018 |


from the firm's Crest consumer consumption data.
"We source our quality ingredients the same way we

Table of Contents for the Digital Edition of bake - March 2018