bake - February 2018 - 44

beverages

Coffee to Go
In Quincy, Massachusetts, the city where it opened its very ﬁrst

that distinguishes Dunkin'." Dunkin' Donuts has earned a No. 1

location 68 years ago, Dunkin' Donuts has unveiled its next

ranking for customer loyalty in the coffee category by Brand

generation concept store. The new Dunkin' Donuts restaurant

Keys for 11 years running. The company has more than 12,400

at 588 Washington Street offers the ﬁrst look at the brand's

restaurants in 46 countries worldwide. 

U.S. store of the future experience, with a modern atmosphere
and new and innovative technologies and design elements. The

With fully-integrated digital kiosks coming in 2018, guests will

concept store features the ﬁrst drive-through exclusively for

choose to order with or without the help of a crew member.

mobile ordering.
Dunkin' Donuts has also introduced an area dedicated to
An exclusive On-the-Go drive-through lane enables DD

mobile pickups, so that members of the DD Perks Rewards

Perks members who order ahead via Dunkin's mobile app to

program who order ahead via Dunkin's mobile app can get in

bypass the ordering lane and merge straight into the lane for

and out of the restaurant faster than ever. Guests will be able

the pickup window. Dunkin' Donuts is the ﬁrst national restau-

to track the status of their orders placed for pickup inside the

rant brand to offer this type of drive-through innovation.

restaurant via a new digital order status board. 

In yet another innovation, Dunkin' Donuts' cold beverages are

An expanded Grab & Go unit will feature bottled beverages, as

now served through a tap system serving eight consistently

well as snacks from leading brands that complement Dunkin's

cold beverages such as coffees, iced teas, cold brew coffee and

menu. These will include options like fresh bananas, mini

nitro-infused cold brew coffee. Crew members use top-quality,

oranges and grapes, as well as fruit snacks like Gogo Squeez

ﬂavor-maximizing espresso machines to make hand-crafted

apple sauce, Yoplait yogurt parfaits featuring Nature Valley

drinks to order. A single-cup machine will also enable the

granola, and other packaged snacks such as beef jerky and nut

option of grinding and brewing select coffee varieties one cup

butter packs.

at a time.
about one mile away from the original Dunkin' Donuts location,

of the most important moments in Dunkin' Donuts' growth

is the ﬁrst of 30 or more new and remodeled Dunkin' Donuts

as an on-the-go, beverage-led brand," says Dave Hoffmann,

restaurants that will test variations of the new design this year.

president of Dunkin' Donuts U.S. and Canada. "We have worked
closely with our franchisee community to create a positive,

Dunkin' Donuts' ﬁnal new store design is expected to be

energetic atmosphere for our guests that remains true to our

unveiled once testing is complete. The Quincy store is also one

heritage, while emphasizing and enhancing the unparalleled

of a select number of Dunkin' Donuts restaurants testing new

convenience, digital innovation and restaurant excellence

signage that refers to the brand simply as Dunkin'.

44 < FEB 2018 | bakemag.com

DUNKIN' DONUTS

The new 2,200-square-foot Quincy location, which is located
"The launch of our next generation concept store marks one
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