bake - February 2018 - 44
Coffee to Go
In Quincy, Massachusetts, the city where it opened its very ﬁrst
that distinguishes Dunkin'." Dunkin' Donuts has earned a No. 1
location 68 years ago, Dunkin' Donuts has unveiled its next
ranking for customer loyalty in the coffee category by Brand
generation concept store. The new Dunkin' Donuts restaurant
Keys for 11 years running. The company has more than 12,400
at 588 Washington Street offers the ﬁrst look at the brand's
restaurants in 46 countries worldwide.
U.S. store of the future experience, with a modern atmosphere
and new and innovative technologies and design elements. The
With fully-integrated digital kiosks coming in 2018, guests will
concept store features the ﬁrst drive-through exclusively for
choose to order with or without the help of a crew member.
Dunkin' Donuts has also introduced an area dedicated to
An exclusive On-the-Go drive-through lane enables DD
mobile pickups, so that members of the DD Perks Rewards
Perks members who order ahead via Dunkin's mobile app to
program who order ahead via Dunkin's mobile app can get in
bypass the ordering lane and merge straight into the lane for
and out of the restaurant faster than ever. Guests will be able
the pickup window. Dunkin' Donuts is the ﬁrst national restau-
to track the status of their orders placed for pickup inside the
rant brand to offer this type of drive-through innovation.
restaurant via a new digital order status board.
In yet another innovation, Dunkin' Donuts' cold beverages are
An expanded Grab & Go unit will feature bottled beverages, as
now served through a tap system serving eight consistently
well as snacks from leading brands that complement Dunkin's
cold beverages such as coffees, iced teas, cold brew coffee and
menu. These will include options like fresh bananas, mini
nitro-infused cold brew coffee. Crew members use top-quality,
oranges and grapes, as well as fruit snacks like Gogo Squeez
ﬂavor-maximizing espresso machines to make hand-crafted
apple sauce, Yoplait yogurt parfaits featuring Nature Valley
drinks to order. A single-cup machine will also enable the
granola, and other packaged snacks such as beef jerky and nut
option of grinding and brewing select coffee varieties one cup
at a time.
about one mile away from the original Dunkin' Donuts location,
of the most important moments in Dunkin' Donuts' growth
is the ﬁrst of 30 or more new and remodeled Dunkin' Donuts
as an on-the-go, beverage-led brand," says Dave Hoffmann,
restaurants that will test variations of the new design this year.
president of Dunkin' Donuts U.S. and Canada. "We have worked
closely with our franchisee community to create a positive,
Dunkin' Donuts' ﬁnal new store design is expected to be
energetic atmosphere for our guests that remains true to our
unveiled once testing is complete. The Quincy store is also one
heritage, while emphasizing and enhancing the unparalleled
of a select number of Dunkin' Donuts restaurants testing new
convenience, digital innovation and restaurant excellence
signage that refers to the brand simply as Dunkin'.
44 < FEB 2018 | bakemag.com
The new 2,200-square-foot Quincy location, which is located
"The launch of our next generation concept store marks one
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