bake - February 2018 - 36

cakes

Seasonal Flavors
Seasonal and unique ﬂavors are spicing up the menus of
America's leading cupcake shops.
Gigi's Cupcakes, which celebrated a milestone year in 2017,
rolled out a variety of new seasonal ﬂavors, mini-cupcakes and
festive holiday boxes. In addition to Gigi's signature cupcakes,
the brand also introduced new ﬂavors of personal cheesecakes
and cookies.
Several locations were updated with digital menu boards, a
refrigerated case for new cheesecakes, rich wall colors and
more seating.
"This was an incredible year of growth and accomplishment
for Gigi's as we continued to enter new cities and bolster our
product offerings," says Judy Renfrow, chief executive officer
of Gigi's Cupcakes. "The wow factor of our gourmet products
provides an opportunity to celebrate 365 days a year. Our
attention to detail, from the Gigi's signature swirl to our beautiful packaging and our incredible variety of ﬂavors, continue to
enhance the Gigi's brand's great growth potential."
Cake and cupcake shops, in general, are enjoying an upswing
thanks to soaring demand for unique ﬂavors and cake designs.
Confections of a Rockstar, based in Asbury Park, New Jersey,
specializes in epic cakes and baked goods for every occasion, lending to their impressive client roster. Unique ﬂavors

agreements to open 17 new locations in 2018. Eight new locations

include banana with peanut butter frosting, vanilla bean with

are already under construction and set to open in 2018, as Gigi's

marshmallow and Nutter Butter crumble, and champagne with

continues its expansion across the country.

raspberry Chambord.
Part of that expansion is westward with a location in Logan,
At Confections of a Rockstar, they've had the honor of creating

Utah, slated to open in the spring of 2018, marking the 24th state

delectable cakes and pastries for many A-list celebrities, televi-

for the brand. Gigi's will also continue expanding across Texas,

sion stars and musicians. From making countless cakes for

with a new Austin location owned by three former University of

Jersey Shore star Jenni "Jwoww" Farley to features in outlets

Texas Longhorns football players, including Brian Orakpo, who

such as Martha Stewart Weddings, Confections of a Rockstar

currently plays for the Tennessee Titans.

has become a celebrity and media favorite.
gourmet cupcakes with icing piled high and eye-catching

including Richardson, Texas; Cleveland; Virginia Beach, Virginia;

decorations, the bakery offers a variety of gourmet desserts,

Mason, Ohio; and Oak Creek, Wisconsin. Grand openings featured

including rotating cupcake ﬂavors with gluten-friendly options,

appearances by founder Gigi Butler. In addition, Gigi's signed 10

mini cupcakes, custom cakes, cheesecakes and stuffed cookies.

36 < FEB 2018 | bakemag.com

JOHN UNREIN

Best known for its signature "Gigi's Swirl" and a variety of
Gigi's celebrated the opening of ﬁve new locations in 2017,

http://www.bakemag.com

bake - February 2018

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