bake - February 2018 - 34
chocolate & decorating
Sweetie Pie Collection
Norman Love has built his career on the premise that
Those efforts are easily apparent in such products as the
consumers are looking for chocolates and sweets that not
company's latest confections, the Sweetie Pie Collection. These
only taste great but also stand out from the norm. Founding
heart-shaped Valentine's Day gift boxes feature "sweetie pies,"
Norman Love Confections in 2001, he set out to create the
chocolates based on beloved pie ﬂavors: Apple Pie, Banana
best ultra-premium chocolates in the nation. His quality work
Cream, Cherry, Coconut Cream, French Silk, Grasshopper,
has been reﬂected in praise from a variety of sources such as
Lemon Meringue, Peanut Butter, Pecan and Pumpkin. Each
Forbes, Huffington Post, USA Today and many more.
of these ﬂavors was carefully crafted to embody the pie from
which they're based.
The man who was recently named as the inaugural inductee of
Dessert Professional magazine's Chocolatier Hall of Fame has
"Every year, our team collaborates to come up with themes for
a lengthy dessert-making career that included stops in France
each season. For Valentine's Day, we created ﬂavor proﬁles that
to learn from top pastry makers, as well as at The Ritz-Carlton,
match recognizable American pies and then converted them
where he served as corporate executive pastry chef.
into confections. We want to create ﬂavors that bring you back
to your childhood or to recognizable comfort foods," Love says.
around the world opening hotels, Love chose to pursue a new
Norman Love Confections' 2018 Valentine's Day Collection
venture. He started making chocolates out of an office and
is available January 29 through February 14 online and at its
selling to some friends in his area. He quickly gained fame for
chocolate salons in Florida. They come in 10-pieces for $27,
them, and the business blossomed from there.
24-pieces for $55 and 50-pieces for $105.
Today, Norman Love Confections has two factories, four retail
The company also produces and ships naked cakes. Naked
stores and massive e-commerce business. The company produces
Love Cakes was launched a little over a year ago, perfecting
over 6 million pieces of chocolate annually, and a signiﬁcant
the bakery trend that has taken off in recent years. They come
portion of that happens during the Valentine's Day season.
in six ﬂavors including Carrot Cake, Chocolate Peanut Butter,
Coconut, Lemon Raspberry, Ultimate Chocolate and Vanilla
"You have to be careful in life what you wish for, sometimes
Confetti. They put the traditional layer cake's inner beauty on
those wishes come true," Love jokes about the hard work that
display and give customers the ﬂavors that they enjoy, through
goes into running such a busy company.
perfection and not reinvention.
34 < FEB 2018 | bakemag.com
NORMAN LOVE CONFECTIONS
After spending many years with Ritz-Carlton and traveling
Table of Contents for the Digital Edition of bake - February 2018