bake - February 2018 - 14

practical marketing

Waking Up

In one of the more creative promotions of the new year,
Einstein Bros. Bagels is helping customers wake up to the
sounds of breakfast with new downloadable alarm tones.
Wake-Up Tones are downloadable alarm tones for customers'
mobile devices. Among the tones are the sounds of bacon
sizzling, coffee brewing and eggs frying in a skillet.
Additionally, Einstein Bros. is debuting several breakfast items
to accompany the Wake-Up Tones. That includes two new
breakfast sandwiches and protein-packed egg bowls.
Cheesy Wakin' Bacon
One or two cage-free eggs, thick-cut bacon and cheddar on a
six-cheese bagel
No Yolk

"These alarm tones offer delicious motivation to get up on the

Cage-free egg whites, turkey bacon, tomato, avocado and

right side of the bed and set your day up for success with a

roasted tomato spread on an ancient grain Thintastic Bagel

nutritious breakfast, made fresh and convenient."

Turkey-Bacon Egg White Wake-Cup

The new alarm tones and menu items are available for a limited

Cage-free egg whites with spinach, mushrooms and turkey

time through May 2.

bacon. This item is being tested at participating stores in Los
Angeles, San Diego and Dallas.

Shareable social media images and backgrounds with inspirational and motivational sayings and tips to brighten mornings

Bacon, Ham & Cheese Wake-Cup

can also be downloaded at 

Cage-free eggs with ham and thick-cut bacon. This item is
being tested at participating stores in Los Angeles, San Diego

Einstein Bros. Bagels is part of the Coffee & Bagel Brands

and Dallas.

family, a leading quick-casual company also known for the
Caribou Coffee, Bruegger's Bagels, Noah's New York Bagels

Guests who download the free alarm tone MP3s at Einstein

and Manhattan Bagel brands.

Bros.' website will receive a coupon for a free egg sandwich
with any purchase.

Known for its fresh-baked bagels available in a variety of

"Breakfast is the most important meal of the day, but so many

also serves gourmet bagel sandwiches, coffee, espresso,

of us allow it to become ordinary and mundane, repeating the

sweets and snacks. Einstein Bros. is the largest bagel retail

same meal day in and out or, worse, skipping it altogether,"

company in America with more than 700 locations in 40

says Kerry Coyne, Einstein Bros.' senior vice president of

states and the District of Columbia. The company continues to

marketing, product and research and development.

expand its brand through innovative marketing programs.

14 < FEB 2018 |


flavors and premium double-whipped shmears, Einstein Bros

Table of Contents for the Digital Edition of bake - February 2018