bake - February 2018 - 14

practical marketing

Waking Up

Breakfast
In one of the more creative promotions of the new year,
Einstein Bros. Bagels is helping customers wake up to the
sounds of breakfast with new downloadable alarm tones.
Wake-Up Tones are downloadable alarm tones for customers'
mobile devices. Among the tones are the sounds of bacon
sizzling, coffee brewing and eggs frying in a skillet.
Additionally, Einstein Bros. is debuting several breakfast items
to accompany the Wake-Up Tones. That includes two new
breakfast sandwiches and protein-packed egg bowls.
Cheesy Wakin' Bacon
One or two cage-free eggs, thick-cut bacon and cheddar on a
six-cheese bagel
No Yolk

"These alarm tones offer delicious motivation to get up on the

Cage-free egg whites, turkey bacon, tomato, avocado and

right side of the bed and set your day up for success with a

roasted tomato spread on an ancient grain Thintastic Bagel

nutritious breakfast, made fresh and convenient."

Turkey-Bacon Egg White Wake-Cup

The new alarm tones and menu items are available for a limited

Cage-free egg whites with spinach, mushrooms and turkey

time through May 2.

bacon. This item is being tested at participating stores in Los
Angeles, San Diego and Dallas.

Shareable social media images and backgrounds with inspirational and motivational sayings and tips to brighten mornings

Bacon, Ham & Cheese Wake-Cup

can also be downloaded at www.EinsteinBros.com.

Cage-free eggs with ham and thick-cut bacon. This item is
being tested at participating stores in Los Angeles, San Diego

Einstein Bros. Bagels is part of the Coffee & Bagel Brands

and Dallas.

family, a leading quick-casual company also known for the
Caribou Coffee, Bruegger's Bagels, Noah's New York Bagels

Guests who download the free alarm tone MP3s at Einstein

and Manhattan Bagel brands.

Bros.' website will receive a coupon for a free egg sandwich
with any purchase.

Known for its fresh-baked bagels available in a variety of

"Breakfast is the most important meal of the day, but so many

also serves gourmet bagel sandwiches, coffee, espresso,

of us allow it to become ordinary and mundane, repeating the

sweets and snacks. Einstein Bros. is the largest bagel retail

same meal day in and out or, worse, skipping it altogether,"

company in America with more than 700 locations in 40

says Kerry Coyne, Einstein Bros.' senior vice president of

states and the District of Columbia. The company continues to

marketing, product and research and development.

expand its brand through innovative marketing programs.

14 < FEB 2018 | bakemag.com

EINSTEIN BROS.

ﬂavors and premium double-whipped shmears, Einstein Bros

http://www.EinsteinBros.com http://www.bakemag.com

bake - February 2018

Table of Contents for the Digital Edition of bake - February 2018

bake - February 2018
Editor's Note - THE CONSUMER ISSUE: major gains for grains
Contents
Management - Class in Session
New Product Success Stories - THE EVERYTHING CROISSANT
Technical Corner - Endless Varieties of BREADS
Practical Marketing - Waking Up BREAKFAST
Equipment Innovations - Tax Overhaul Opens Doors
Whole grains
The Vermont connection
CAKENOMICS
Planning innovation key for spring success
TIME SAVING TIPS
SUPPLY SIDE ECONOMICS
WINNING PROMOTIONS
INNOVATIVE PRODUCTS
Stone milled
Make it sustainable
Chocolate & Decorating - Sweetie Pie Collection
Cakes - Seasonal Flavors
Sweet goods - Vegan Bakery Caters to All
Breads - On the Future of Bread
Pastries - Different Takes on Baklava
Foodservice - We Love PIZZA
Beverages - Coffee to Go
Product Showcase
Classifieds
Ad Index
Formula of the Month - Chocolate Honey Walnut Prioche
bake - February 2018 - bake - February 2018
bake - February 2018 - bake - February 2018
bake - February 2018 - 2
bake - February 2018 - Editor's Note - THE CONSUMER ISSUE: major gains for grains
bake - February 2018 - 4
bake - February 2018 - 5
bake - February 2018 - Contents
bake - February 2018 - 7
bake - February 2018 - Management - Class in Session
bake - February 2018 - 9
bake - February 2018 - New Product Success Stories - THE EVERYTHING CROISSANT
bake - February 2018 - 11
bake - February 2018 - Technical Corner - Endless Varieties of BREADS
bake - February 2018 - 13
bake - February 2018 - Practical Marketing - Waking Up BREAKFAST
bake - February 2018 - 15
bake - February 2018 - Equipment Innovations - Tax Overhaul Opens Doors
bake - February 2018 - 17
bake - February 2018 - Whole grains
bake - February 2018 - 19
bake - February 2018 - 20
bake - February 2018 - 21
bake - February 2018 - 22
bake - February 2018 - 23
bake - February 2018 - The Vermont connection
bake - February 2018 - 25
bake - February 2018 - 26
bake - February 2018 - CAKENOMICS
bake - February 2018 - cake2
bake - February 2018 - Planning innovation key for spring success
bake - February 2018 - cake4
bake - February 2018 - cake5
bake - February 2018 - cake6
bake - February 2018 - cake7
bake - February 2018 - TIME SAVING TIPS
bake - February 2018 - cake9
bake - February 2018 - SUPPLY SIDE ECONOMICS
bake - February 2018 - cake11
bake - February 2018 - WINNING PROMOTIONS
bake - February 2018 - cake13
bake - February 2018 - INNOVATIVE PRODUCTS
bake - February 2018 - cake15
bake - February 2018 - cake16
bake - February 2018 - Stone milled
bake - February 2018 - 28
bake - February 2018 - 29
bake - February 2018 - 30
bake - February 2018 - 31
bake - February 2018 - Make it sustainable
bake - February 2018 - 33
bake - February 2018 - Chocolate & Decorating - Sweetie Pie Collection
bake - February 2018 - 35
bake - February 2018 - Cakes - Seasonal Flavors
bake - February 2018 - 37
bake - February 2018 - Sweet goods - Vegan Bakery Caters to All
bake - February 2018 - 39
bake - February 2018 - Breads - On the Future of Bread
bake - February 2018 - 41
bake - February 2018 - Pastries - Different Takes on Baklava
bake - February 2018 - Foodservice - We Love PIZZA
bake - February 2018 - Beverages - Coffee to Go
bake - February 2018 - Product Showcase
bake - February 2018 - 46
bake - February 2018 - Classifieds
bake - February 2018 - 48
bake - February 2018 - Ad Index
bake - February 2018 - Formula of the Month - Chocolate Honey Walnut Prioche
bake - February 2018 - 51
bake - February 2018 - 52
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