bake - January 2018 - 28

to persevere
Winners of Flavor Right's
Icing Funds Contest share a
common bond - dedication
and hard work.
BY JOHN UNREIN
When Erik and Traci Rankins of Easy Peasy Decadent
Sarah Rhoades

Desserts found out they'd won a $5,000 ﬁrst prize

(above right) of

in Flavor Right's 2017 Icing Funds Contest, their

Sprinkleista Bakery

kitchen literally turned into a dance ﬂoor. "We were

and Traci Rankins

stunned and so excited! We've had a tough road but

of Easy Peasy

we've persevered, so having our story of what we've

Decadent Desserts

endured be part of how we won the contest was a

express their joy.

huge boost," Traci Rankins says. "We were dancing
around the kitchen like little kids."
Founded in 2013 in Greensboro, North Carolina, Easy
Peasy Decadent Desserts plans to use its winnings
to expand a successful French macaron business.
Macarons account for about 10 percent of total sales
at the bakery, and Rankins expects that percentage to
climb to roughly 25 percent in the coming year. "We
had a desire to start shipping our French macarons, but didn't have the extra cash ﬂow to invest
in the special packaging needed," Traci Rankins
explains. "Since we won, we have contracted with
a box manufacturer to make custom boxes for this
purpose. They're beautiful and exactly what we

High hopes for the future are also evident for the
Icing Funds Contest's other ﬁrst-prize winner,
Sarah Rhoades, owner of Sprinkleista Bakery in
Schenectady, New York. She plans to purchase a
new oven with her $5,000 winnings. This prize is the
culmination of much hard work for Rhoades, who
graduated from Schenectady County Community
College in 2008 with a baking concentrated degree.

28 < JAN 2018 | bakemag.com

PHOTOS BY FLAVOR RIGHT

needed to launch this project."

http://www.bakemag.com

bake - January 2018

Table of Contents for the Digital Edition of bake - January 2018

bake - January 2018
Editor's Note - THE FLAVOR ISSUE: bread with every meal
Contents
Management - Writing A Business Plan
New Product Success Stories - Chocolate Babka
Technical Corner - The Science of Sourdough
Practical Marketing - How to Share Your Story
Equipment Innovations - Oven Skills
Fresh milled, fresh roasted
HISTORICAL SIGNIFICANCE
The future of flavors
Passion to persevere
Chocolate and Decorating - Valentine’s Connections
Cakes - Fast Consumer Insights
Sweet Goods - Inspired by Honey
Breads - flatbreads on the Rise
Pastries - Unique PASTRIES
Foodservice - New Product Awards
Beverages - Organic Tea
Product Showcase
Classifieds
Ad Index
Formulation of the Month - formulation of the month pizza dough
bake - January 2018 - bake - January 2018
bake - January 2018 - bake - January 2018
bake - January 2018 - 2
bake - January 2018 - Editor's Note - THE FLAVOR ISSUE: bread with every meal
bake - January 2018 - 4
bake - January 2018 - Contents
bake - January 2018 - Management - Writing A Business Plan
bake - January 2018 - 7
bake - January 2018 - New Product Success Stories - Chocolate Babka
bake - January 2018 - 9
bake - January 2018 - Technical Corner - The Science of Sourdough
bake - January 2018 - 11
bake - January 2018 - Practical Marketing - How to Share Your Story
bake - January 2018 - 13
bake - January 2018 - Equipment Innovations - Oven Skills
bake - January 2018 - 15
bake - January 2018 - Fresh milled, fresh roasted
bake - January 2018 - 17
bake - January 2018 - 18
bake - January 2018 - 19
bake - January 2018 - HISTORICAL SIGNIFICANCE
bake - January 2018 - 21
bake - January 2018 - 22
bake - January 2018 - 23
bake - January 2018 - The future of flavors
bake - January 2018 - 25
bake - January 2018 - 26
bake - January 2018 - 27
bake - January 2018 - Passion to persevere
bake - January 2018 - 29
bake - January 2018 - 30
bake - January 2018 - 31
bake - January 2018 - Chocolate and Decorating - Valentine’s Connections
bake - January 2018 - 33
bake - January 2018 - Cakes - Fast Consumer Insights
bake - January 2018 - 35
bake - January 2018 - Sweet Goods - Inspired by Honey
bake - January 2018 - 37
bake - January 2018 - Breads - flatbreads on the Rise
bake - January 2018 - 39
bake - January 2018 - Pastries - Unique PASTRIES
bake - January 2018 - 41
bake - January 2018 - Foodservice - New Product Awards
bake - January 2018 - 43
bake - January 2018 - Beverages - Organic Tea
bake - January 2018 - Product Showcase
bake - January 2018 - 46
bake - January 2018 - Classifieds
bake - January 2018 - 48
bake - January 2018 - Ad Index
bake - January 2018 - Formulation of the Month - formulation of the month pizza dough
bake - January 2018 - 51
bake - January 2018 - 52
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