bake - December 2017 - 42

same-day

DELIVERY

foodservice

Foodservice clients need to feel conﬁdent that deliveries are

Sprinkles Cupcakes recently announced that it would be

in good hands from the moment that fresh bakery products

working toward getting its products to customers faster than

depart to when they arrive, hopefully in pristine condition. A

ever before in major US cities across the country. The solu-

new same-day delivery option that retail bakeries may not

tion for same-day delivery comes through a partnership with

know, but is already making serious inroads with several major

Dropoff, which is working with major names in the retail baking

bakery brands, Dropoff features temperature-controlled vehi-

industry to innovate how they ship their goods to consumers.

cles and a stringent screening process for drivers that ensure
that retail bakery's needs are met.

"[Sprinkles] had been using a local service to do some of their
catering deliveries. They were frustrated with the quality of the

Dropoff is a result of frustration that company founder Sean

drivers, the lack of transparency with real-time tracking, and pricing

Spector experienced with how traditional couriers sent items.

- in that they were quoted A but always ended up paying B. So

The founder of GameFly, an online video game rental subscrip-

they got excited about what we could offer them," Spector says.

tion service, Spector was familiar with the importance of
completing orders and deliveries as quickly and with as much

Each bakery has different needs when it comes to deliveries.

care as possible.

For example, Sprinkles offers a product (cupcakes) that is
delicate and needs to be handled with care. SusieCakes, which

"At the end of the day, the quality of deliveries makes or breaks

offers more classic cake desserts, receives a large amount of

the business. We felt that there were ways to improve upon

orders for celebrations like birthdays and weddings. Therefore,

that, and the Dropoff way was an improvement over how

the company needed a courier that could consistently deliver a

others had done it," Spector says.

great experience across all locations.

The company officially started in May 2014. Since then it has

Nothing Bundt Cakes was approached on a franchise level.

worked to be a "21st century" courier that provides high-quality

Dropoff now serves more than 30 locations for the company,

service and technology. Real-time tracking and conﬁrmations,

especially in Houston. When Hurricane Harvey hit, the region

ﬂexible delivery options, and feature-rich APIs are just a taste

needed help and Dropoff offered its services in any way that it

of what Dropoff promises to bring to the table.

could. It delivered free goodies from a franchise to local shelters to help feed hungry hurricane victims.

2015. The ﬁrst market was Houston, and as the quality of the

While Dropoff has many big clients, it works with many indepen-

delivery process improved, the service expanded to Dallas and

dent bakeries in almost every city where it operates and is looking

Florida. It has now grown to a national level. The courier also

to increase its service to those clients. It's all part of the company's

serves Nothing Bundt Cakes, SusieCakes, Voodoo Doughnuts,

commitment to improving the delivery experience nationwide.

and more.

B R IA N A MICK

42 < DEC 2017 | bakemag.com

DROPOFF

Dropoff began serving Sprinkles Cupcakes in local markets in

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bake - December 2017

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