bake - November 2017 - 40

that's the case, then Pastelería Azteca is all sorts of
spicy. Bakeries like Azteca are often run by one entire
family. Azteca is different though - while owner
Alfredo Sanchez does number some family among his
employees, including his daughter, his team boasts a
number of Latino nationalities, and it's this variety of
different people with different backgrounds working
together that truly makes Azteca shine.
Everything in the shop, whether from the bakery or the
ice cream parlor, is made from scratch using BakeMark
products, and is inspired by various employees' favorite
flavors from home. They have over 60 different flavors
of ice cream alone, many of which are unique to their
various countries of origin. Fruits and flavors from
Colombia, Guatemala, and Mexico are served alongside
pastries inspired by the Danish and French.
Traditional offerings like rebanada and tres leches cakes
are given different toppings to shake things up. They
even have a peanut, pork rind and vegetable-based
snack drizzled in hot sauce called Cacahuates Japones,
said to originate from Japan. Sanchez himself is from
Mexico, and has lived in the United States for 20 years.
He now owns 16 stores, including nine bakeries and
seven ice cream parlors. Three of those locations actually serve both baked goods and ice cream, and two are
currently under construction and set to open this year
in Austin, Texas.
The popular pan de Guatemala with parmesan cheese
"It's really a blend of cultures here," Sanchez says.

sits alongside a plain, American-style cuerno roll,

"We have people here from Guatemala and people

which in turn sits next to its Central American cousin,

from El Salvador, and they bring in what they've seen

the top-selling sweet cuerno. Azteca's version of a

in their country, so it is a real combination of creative

classic Danish is made with more butter but no streusel

influences in our kitchens." That combination has not

topping, and with strawberry, cream cheese and lemon.

gone unnoticed by Azteca's customers, who know the

Items decorated and catered to children are placed on

pastelería for its myriad abilities. "We have people who

the lowest shelves of the cases so the kids can see them

come in from different cultures," Sanchez says, "and

better, Sanchez says, and featured among them are mini

they bring in pictures of things and ask, 'Can you make

donuts and conchas.

something like this that I can buy?' Even from Mexico,
it's so big, and so different - each state has its own

It's their cakes and flans that are the real bread-and-

flavors. If you go from the south of Mexico to the north,

butter for the store though, elaborate works of frosting

it's completely different. And we've got people from all

and gelatin art for all occasions. The most popular

over there, so we combine them and their talents."

are the tres leches cakes, which come in three flavors:
regular, mocha and caramel. One entire case is dedi-

A mere glance at the first of Azteca's bakery cases

cated to whole wheat versions of their top sellers, and

near the entrance illustrates its multicultural influences.

does just as well as the other confections, Sanchez says.

40 < NOV 2017 | bakemag.com

JOHN UNREIN

Pastelería Azteca

It's often said that diversity is the spice of life, and if


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bake - November 2017

Table of Contents for the Digital Edition of bake - November 2017

bake - November 2017
Editor's Note - twentyfive 2017
Contents
Profile Introduction - 2017 twenty-five
Bread Profiles - The Future of Bread
Publican Quality Bread
Arcade Bakery
MANRESA BREAD
Columbia City Bakery
1900 Barker
Cake Profiles - Taking the Cake
Carlo's Bakery
Ron Ben-Israel WEDDING CAKES
CAKE LIFE Bake Shop
CREATIVE CAKES
GIGI’S Cupcakes
Donut Profiles - The Donut Revolution
Technical Corner - Mastering Yeast Raised Donut Mix
Duck Donuts
CAKENOMICS
Feature - The high stakes of birthday cakes
TIME SAVING TIPS
SUPPLY SIDE ECONOMICS
WINNING PROMOTIONS
INNOVATIVE PRODUCTS
VOODOO Doughnut
Dough
CALIFORNIA DONUTS
HURTS DONUTS
Hispanic Profiles - The Rapid Rise of Hispanic Bakeries
PORTO'S BAKERY & CAFÉ
Pasteleria Azteca
EL PUEBLO BAKERY
EL BOLILLO BAKERY
Pastry Profiles - MELAO BAKERY
The Power of Patisseries
Hoosier Mama Pie Company
Bisous Bisous Patisserie
BOUCHON BAKERY
Sister Pie
Piccione Pastry
Product Showcase
Classifieds
Ad Index
bake - November 2017 - bake - November 2017
bake - November 2017 - 2
bake - November 2017 - Editor's Note - twentyfive 2017
bake - November 2017 - 4
bake - November 2017 - 5
bake - November 2017 - Contents
bake - November 2017 - 7
bake - November 2017 - Profile Introduction - 2017 twenty-five
bake - November 2017 - 9
bake - November 2017 - Bread Profiles - The Future of Bread
bake - November 2017 - 11
bake - November 2017 - Publican Quality Bread
bake - November 2017 - 13
bake - November 2017 - 14
bake - November 2017 - Arcade Bakery
bake - November 2017 - 16
bake - November 2017 - 17
bake - November 2017 - MANRESA BREAD
bake - November 2017 - 1900 Barker
bake - November 2017 - Cake Profiles - Taking the Cake
bake - November 2017 - 21
bake - November 2017 - Carlo's Bakery
bake - November 2017 - Ron Ben-Israel WEDDING CAKES
bake - November 2017 - CAKE LIFE Bake Shop
bake - November 2017 - 25
bake - November 2017 - CREATIVE CAKES
bake - November 2017 - GIGI’S Cupcakes
bake - November 2017 - Donut Profiles - The Donut Revolution
bake - November 2017 - Technical Corner - Mastering Yeast Raised Donut Mix
bake - November 2017 - Duck Donuts
bake - November 2017 - CAKENOMICS
bake - November 2017 - cake - 2
bake - November 2017 - Feature - The high stakes of birthday cakes
bake - November 2017 - cake - 4
bake - November 2017 - cake - 5
bake - November 2017 - TIME SAVING TIPS
bake - November 2017 - cake - 7
bake - November 2017 - SUPPLY SIDE ECONOMICS
bake - November 2017 - cake - 9
bake - November 2017 - cake - 10
bake - November 2017 - cake - 11
bake - November 2017 - WINNING PROMOTIONS
bake - November 2017 - cake - 13
bake - November 2017 - INNOVATIVE PRODUCTS
bake - November 2017 - cake - 15
bake - November 2017 - cake - 16
bake - November 2017 - VOODOO Doughnut
bake - November 2017 - Dough
bake - November 2017 - 33
bake - November 2017 - HURTS DONUTS
bake - November 2017 - 35
bake - November 2017 - Hispanic Profiles - The Rapid Rise of Hispanic Bakeries
bake - November 2017 - 37
bake - November 2017 - PORTO'S BAKERY & CAFÉ
bake - November 2017 - 39
bake - November 2017 - Pasteleria Azteca
bake - November 2017 - 41
bake - November 2017 - EL PUEBLO BAKERY
bake - November 2017 - 43
bake - November 2017 - EL BOLILLO BAKERY
bake - November 2017 - Pastry Profiles - MELAO BAKERY
bake - November 2017 - The Power of Patisseries
bake - November 2017 - 47
bake - November 2017 - Hoosier Mama Pie Company
bake - November 2017 - 49
bake - November 2017 - Bisous Bisous Patisserie
bake - November 2017 - BOUCHON BAKERY
bake - November 2017 - Sister Pie
bake - November 2017 - Piccione Pastry
bake - November 2017 - Product Showcase
bake - November 2017 - 55
bake - November 2017 - Classifieds
bake - November 2017 - 57
bake - November 2017 - Ad Index
bake - November 2017 - 59
bake - November 2017 - 60
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