bake - November 2017 - 31

VOODOO
Doughnut
Would a lack of donut-making skill keep you from

Tribute donuts evolved from that concept. Voodoo is

creating a donut empire? Not if you're Kenneth "Cat

based on an afterlife aesthetic, so donuts honoring

Daddy" Pogson and Tres Shannon, the founders of

deceased public ﬁgures have become a cherished

Voodoo Doughnut. These Voodoo Barons had the busi-

part of the company.

ness sense and connections, but not the knowledge
when it came to making their now-signature treats.

"We try to celebrate life through celebrating death,"
Boucher says. Donuts made in honor of deceased

The two set out to learn from donut masters on the

music artists such as Tom Petty and Prince are quite

West Coast, and after they had acquired the neces-

popular with the public.

sary skills, they were ready to return to their home
city of Portland, Oregon, to open their ﬁrst shop.

Voodoo Doughnut has its origins in the music world,

They were well on their way to creating a nationally-

which is why it decided to start Voodoo Doughnut

recognized donut empire. Today, the company has six

Recordings. In 2013, the company set up a record label

locations with dozens of employees. It has grown out

that initially specialized in doughnut-themed singles.

of Portland and into Eugene, Oregon, Denver, Austin,
and Universal City, California.

The ﬁrst Voodoo Doughnut shop was located
near several music venues, so music was a natural

Voodoo Doughnut offers a plethora of unique ﬂavors

offshoot. Now, "The World's Leading Doughnut-Based

which have attracted locals and tourists alike. Staples

Recording Company" champions music both donut-

such as the Bacon Maple Bar and the Portland Cream are

related and not.

VOODOO DOUGHNUT

joined by more outside-the-box ideas. One such donut
features bubble gum dust and a piece of bubble gum

Aside from music, Voodoo Doughnut has ﬁgured out

on top, while another resembles a voodoo doll complete

how to leverage its brand into other merchandise. The

with a raspberry jelly ﬁlling and a pretzel stake.

company offers tops, bottoms, hats, blankets, water
bottles, mugs, and even stickers that all feature clever

Many of these donuts are a result of employee

slogans and designs.

creativity. "We're always trying to develop ideas for
new donuts. A lot of times we just put new ingredients

All of these things factor into Voodoo Doughnut's

in the shop and let employees come up with ideas,"

image as a top tourist attraction for visitors, but also

says Portland regional manager Wayne Boucher.

as a regular stop for locals seeking a tasty escape.

bakemag.com | NOV 2017 > 31

http://www.bakemag.com

bake - November 2017

Table of Contents for the Digital Edition of bake - November 2017

bake - November 2017
Editor's Note - twentyfive 2017
Contents
Profile Introduction - 2017 twenty-five
Bread Profiles - The Future of Bread
Publican Quality Bread
Arcade Bakery
MANRESA BREAD
Columbia City Bakery
1900 Barker
Cake Profiles - Taking the Cake
Carlo's Bakery
Ron Ben-Israel WEDDING CAKES
CAKE LIFE Bake Shop
CREATIVE CAKES
GIGI’S Cupcakes
Donut Profiles - The Donut Revolution
Technical Corner - Mastering Yeast Raised Donut Mix
Duck Donuts
CAKENOMICS
Feature - The high stakes of birthday cakes
TIME SAVING TIPS
SUPPLY SIDE ECONOMICS
WINNING PROMOTIONS
INNOVATIVE PRODUCTS
VOODOO Doughnut
Dough
CALIFORNIA DONUTS
HURTS DONUTS
Hispanic Profiles - The Rapid Rise of Hispanic Bakeries
PORTO'S BAKERY & CAFÉ
Pasteleria Azteca
EL PUEBLO BAKERY
EL BOLILLO BAKERY
Pastry Profiles - MELAO BAKERY
The Power of Patisseries
Hoosier Mama Pie Company
Bisous Bisous Patisserie
BOUCHON BAKERY
Sister Pie
Piccione Pastry
Product Showcase
Classifieds
Ad Index
bake - November 2017 - bake - November 2017
bake - November 2017 - 2
bake - November 2017 - Editor's Note - twentyfive 2017
bake - November 2017 - 4
bake - November 2017 - 5
bake - November 2017 - Contents
bake - November 2017 - 7
bake - November 2017 - Profile Introduction - 2017 twenty-five
bake - November 2017 - 9
bake - November 2017 - Bread Profiles - The Future of Bread
bake - November 2017 - 11
bake - November 2017 - Publican Quality Bread
bake - November 2017 - 13
bake - November 2017 - 14
bake - November 2017 - Arcade Bakery
bake - November 2017 - 16
bake - November 2017 - 17
bake - November 2017 - MANRESA BREAD
bake - November 2017 - 1900 Barker
bake - November 2017 - Cake Profiles - Taking the Cake
bake - November 2017 - 21
bake - November 2017 - Carlo's Bakery
bake - November 2017 - Ron Ben-Israel WEDDING CAKES
bake - November 2017 - CAKE LIFE Bake Shop
bake - November 2017 - 25
bake - November 2017 - CREATIVE CAKES
bake - November 2017 - GIGI’S Cupcakes
bake - November 2017 - Donut Profiles - The Donut Revolution
bake - November 2017 - Technical Corner - Mastering Yeast Raised Donut Mix
bake - November 2017 - Duck Donuts
bake - November 2017 - CAKENOMICS
bake - November 2017 - cake - 2
bake - November 2017 - Feature - The high stakes of birthday cakes
bake - November 2017 - cake - 4
bake - November 2017 - cake - 5
bake - November 2017 - TIME SAVING TIPS
bake - November 2017 - cake - 7
bake - November 2017 - SUPPLY SIDE ECONOMICS
bake - November 2017 - cake - 9
bake - November 2017 - cake - 10
bake - November 2017 - cake - 11
bake - November 2017 - WINNING PROMOTIONS
bake - November 2017 - cake - 13
bake - November 2017 - INNOVATIVE PRODUCTS
bake - November 2017 - cake - 15
bake - November 2017 - cake - 16
bake - November 2017 - VOODOO Doughnut
bake - November 2017 - Dough
bake - November 2017 - 33
bake - November 2017 - HURTS DONUTS
bake - November 2017 - 35
bake - November 2017 - Hispanic Profiles - The Rapid Rise of Hispanic Bakeries
bake - November 2017 - 37
bake - November 2017 - PORTO'S BAKERY & CAFÉ
bake - November 2017 - 39
bake - November 2017 - Pasteleria Azteca
bake - November 2017 - 41
bake - November 2017 - EL PUEBLO BAKERY
bake - November 2017 - 43
bake - November 2017 - EL BOLILLO BAKERY
bake - November 2017 - Pastry Profiles - MELAO BAKERY
bake - November 2017 - The Power of Patisseries
bake - November 2017 - 47
bake - November 2017 - Hoosier Mama Pie Company
bake - November 2017 - 49
bake - November 2017 - Bisous Bisous Patisserie
bake - November 2017 - BOUCHON BAKERY
bake - November 2017 - Sister Pie
bake - November 2017 - Piccione Pastry
bake - November 2017 - Product Showcase
bake - November 2017 - 55
bake - November 2017 - Classifieds
bake - November 2017 - 57
bake - November 2017 - Ad Index
bake - November 2017 - 59
bake - November 2017 - 60
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