bake - November 2017 - 28

the

Donut Revolution
From breakfast to late-night
snack, the great American donut
is undergoing a transformation.

Since the ﬁrst donut shops began

platform to create a menu full of fun

lining the streets of major US cities

and interesting tastes. Forget 31 ﬂavors.

during the 1920s and '30s, the fried

Donut shops like Strange Donuts in St.

donut (which originated from the

Louis makes more than a hundred.

Dutch name olykoeks, or oily cakes)
has served as one of America's favorite

"Fresh, new donut concepts have

breakfast foods. That is, until today.

created a new type of demand for
donuts," says Becky Loveland, vice

The new cream of the crop in the

president of business marketing

donut world has elevated the humble

for Dawn Food Products. "While

donut into a gourmet dessert, as

the glazed or iced yeast raised ring

evidenced by recent examples like the

still reigns king, there is a sense of

specialty donuts at Los Angeles-based

creativity when it comes to donuts. We

California Donuts, which sell for $2,

see consumers looking for unique and

$2.50 or $3 apiece. The specialty menu

different ﬂavors to match their mood

includes their signature Panda donut

at the time."

made with Oreo pieces, Blueberry
increasingly appear

Toast Crunch, Strawberry and Nuts,

Donut offerings can be kept fresh and

Samoa, and Lucky Charms.

evolving with unique ﬂavor pairings,
integrating ﬂavors from around the

on restaurant menus
"Paying attention to trends and

world or by capitalizing on current

what's happening in the food world

trends such as mashups. Loveland says

around the country.

is what helps us be in the know," says

Dawn is seeing more consumers willing

It's a donut evolution

Danette Kuoch, manager of California

to pay a premium for higher-end

and consumers are

Donuts, which opened 35 years ago

donuts. All it takes to grab consumers'

craving creativity and

as a tiny donut shop but catapulted

attention is a little creativity.

for Dawn, it's a very

into fame based on its eye-catching,

and specialty donut
shops are opening up

exciting opportunity

photo-worthy creations. "We have now

Along those lines, Hurts Donut

for us to continue to

become a late-night dessert spot in

Company has grown from one

Los Angeles."

Springﬁeld, Missouri, location in 2015

provide them with

to 15 locations through nine states from

a high-quality
foundation for the

It is becoming quite evident that donut

Wisconsin to Arizona. The growth is

donut experience."

shops like these examples are picking

thanks, in large part, to donuts topped

up where the cupcake movement

with quirky ingredients like breakfast

left off, by using a bakery item as a

cereal and Nutella.

Becky Loveland,
Dawn Foods

28 < NOV 2017 | bakemag.com

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