bake - October 2017 - 3
editor's note
October 2017 / Issue 9
THE PRICING ISSUE:
make it look expensive
For anyone who's watched the hit TV series "Project Runway,"
of your brand. All these factors add up to one important
a common critique from fashion expert and judge Nina Garcia,
conclusion. Image contributes mightily to success.
when directing comments at aspiring designers on the show, is
that "it's very important your designs look expensive." I speciļ¬-
Jory Downer of Bennison's Bakery remembers a time many
cally address this point because the same principle applies
years ago when his family-owned bakery didn't use much
to the retail bakery business. No matter what ingredients you
cream, butter or vanilla bean. For more than a decade now,
use, your bakery products need to look as great as they taste.
they've stuck to whipping cream for cakes and using all butter
Making a visceral connection to your customer base is essential
in laminated dough products. It's made a huge difference
to triggering impulse purchases.
for this award-winning bakery, which is famous for its croissants and other pastries. "Early morning, croissants baking in
"It is our job to be the dreamers," says Lily Fischer, who opened
Evanston smell just like they do walking down a side street, at
Cake Life Bake Shop a year ago in Philadelphia with co-owner
sunrise, deep in a Paris neighborhood."
Nima Etemadi. Both are culinary school graduates; Fischer
specializes in cakes, while Etemadi focuses on pastries. "When
By leveraging the appearance and aroma of your decadent
people ask where do we go for something better," he adds, "we
bakery products, customers are more willing to pay a premium
want to be the answer."
- not to mention, take photos of your products and share with
friends and family on social media. That's why appearance
Flavor and appearance do matter, as does the smell of your
matters so much nowadays, and why it's important to make
freshly baked products when it comes to protecting the image
your products look expensive.
JOHN UNREIN
junrein@sosland.com
bakemag.com | OCT 2017 > 03
http://www.bakemag.com
bake - October 2017
Table of Contents for the Digital Edition of bake - October 2017
bake - October 2017
EDITOR'S NOTE - The Pricing Issue: making it look expensive
Contents
MANAGEMENT - Purchase Drivers
NEW PRODUCT SUCCESS STORIES -- Cookie Dough Bakeries
TECHNICAL CORNER - Geode Cake Design
TECHNICAL CORNER - HOW TO MAKE A GEODE CAKE
PRACTICAL MARKETING - Pop-up Power
PRACTICAL MARKETING - 4 STEPS TO SUCCESS
EQUIPMENT INNOVATIONS - The Right Slicer
FOOD SAFETY - Wheat Flour Education
FEATURE - Profit Strategies
FEATURE - Sweetest bakery in America
CHOCOLATE & DECORATING - Holiday Chocolate Innovations
CAKES - Cupcake Cam Live
SWEET GOODS - Pumpkin Season
BREADS - Bread Bakers Take Global Stage
PASTRIES - All-You-Can-Eat Pie
BEVERAGES - Just the 'Sweet Facts'
FOODSERVICE - Bakery + Coffee = Success
PRODUCT SHOWCASE
CLASSIFIEDS
AD INDEX
FORMULATION OF THE MONTH - Pithivier
bake - October 2017 - bake - October 2017
bake - October 2017 - 2
bake - October 2017 - EDITOR'S NOTE - The Pricing Issue: making it look expensive
bake - October 2017 - 4
bake - October 2017 - Contents
bake - October 2017 - MANAGEMENT - Purchase Drivers
bake - October 2017 - 7
bake - October 2017 - NEW PRODUCT SUCCESS STORIES -- Cookie Dough Bakeries
bake - October 2017 - 9
bake - October 2017 - TECHNICAL CORNER - HOW TO MAKE A GEODE CAKE
bake - October 2017 - 11
bake - October 2017 - PRACTICAL MARKETING - 4 STEPS TO SUCCESS
bake - October 2017 - 13
bake - October 2017 - EQUIPMENT INNOVATIONS - The Right Slicer
bake - October 2017 - 15
bake - October 2017 - FOOD SAFETY - Wheat Flour Education
bake - October 2017 - 17
bake - October 2017 - FEATURE - Profit Strategies
bake - October 2017 - 19
bake - October 2017 - 20
bake - October 2017 - 21
bake - October 2017 - 22
bake - October 2017 - 23
bake - October 2017 - 24
bake - October 2017 - 25
bake - October 2017 - FEATURE - Sweetest bakery in America
bake - October 2017 - 27
bake - October 2017 - 28
bake - October 2017 - 29
bake - October 2017 - CHOCOLATE & DECORATING - Holiday Chocolate Innovations
bake - October 2017 - 31
bake - October 2017 - 32
bake - October 2017 - 33
bake - October 2017 - CAKES - Cupcake Cam Live
bake - October 2017 - 35
bake - October 2017 - SWEET GOODS - Pumpkin Season
bake - October 2017 - 37
bake - October 2017 - BREADS - Bread Bakers Take Global Stage
bake - October 2017 - 39
bake - October 2017 - PASTRIES - All-You-Can-Eat Pie
bake - October 2017 - 41
bake - October 2017 - BEVERAGES - Just the 'Sweet Facts'
bake - October 2017 - FOODSERVICE - Bakery + Coffee = Success
bake - October 2017 - PRODUCT SHOWCASE
bake - October 2017 - 45
bake - October 2017 - CLASSIFIEDS
bake - October 2017 - 47
bake - October 2017 - 48
bake - October 2017 - AD INDEX
bake - October 2017 - FORMULATION OF THE MONTH - Pithivier
bake - October 2017 - 51
bake - October 2017 - 52
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