bake - June 2017 - 34
cakes
Ice Cream
Desserts
At Dominique Ansel Bakery in New York City, a new dessert
meal with nearly half (49 percent) of consumers eating frozen
called Frozen S'mores is taking the city by storm. Pastry chef
treats as a snack, while 55 percent eat them for dessert.
and owner Dominique Ansel creates his Frozen S'mores with
Tahitian vanilla ice cream at the center, covered in chocolate
Appealing to changing consumer taste preferences, variety
feuilletine and honey marshmallow. Each dessert is torched to
is the name of the ice cream game as more than one quarter
order and served on a smoked willow wood branch.
(27 percent) of consumers have purchased a variety pack in
the past six months. However, despite the desire to experience
As ice cream and frozen novelty consumption remains
various flavors, consumers primarily buy products that feature
near-universal among Americans, a less-is-more mindset is
a single flavor (53 percent).
prevailing. While reduced consumption could melt category
sales, consumer interest in premium offerings has kept market
Adding to the appeal of single-serving and variety packs, more
sales afloat despite declining volume sales, according to
than one quarter (27 percent) of consumers typically have
Mintel research. Nearly one quarter (22 percent) of consumers
more than one type of frozen treat/flavor in their freezer at
purchase frozen treats that they consider premium and 34
one time.
percent agree that they are willing to pay more for such treats.
Another one third (35 percent) of consumers agree that
While a single ice cream flavor is a more likely purchase type,
premium frozen treats taste better than regular frozen treats.
a growing number of consumers are intrigued by flavors with
mix-ins (nuts, cake bits). In fact, in 2013 Mintel research found that
"While little opportunity exists to acquire new customers in
one quarter (24 percent) of consumers agreed "fun ingredients
the universally penetrated frozen treat market, interest in
mixed in" was an important factor when buying frozen treats,
premium and healthy options gives brands the opportunity to
while 41 percent are buying flavored treats with mix-ins today.
offer products that communicate health and wholeness, while
also encouraging moderation, which can aid in increasing trials
"The wide range of single-flavor frozen treats and products
through smaller sizes," says Beth Bloom, senior food and drink
with unique mix-ins are keeping consumers from becoming
analyst at Mintel. "Putting a heavy focus on quality, taste and
bored with the category. The rise of new, trendy flavors speak
health will resonate with consumers, and emphasizing single-
to the dual components nostalgia and indulgence play in the
serving packs and messaging around the variety of products
market, while internationally-inspired varieties like mochi ice
should appeal to Americans' preference for snacking."
cream and gelato are succeeding in flavor and format. For more
traditional offerings, mix-ins can give treats an added boost,
In addition to the perceived enhanced taste of premium frozen
with fruit and nut additions potentially alluring health-focused
treats, one in seven (14 percent) consumers view them as
consumers," Bloom says.
healthier, making premium options an appealing choice for the
19 percent of consumers who say that health factors into their
The pastry connection
frozen treat purchase decision. And with snacking now fully
Pastry and coffee shops are taking notice of this developing
ingrained in American eating habits, Mintel research reveals
trend. In St. Louis, Piccione Pastry and Clementine's Creamery
that ice cream as a snack is just as popular as ice cream after a
earlier this year announced a sweet collaboration in which
34 < JUN 2017 | bakemag.com
http://www.bakemag.com
bake - June 2017
Table of Contents for the Digital Edition of bake - June 2017
bake - June 2017
Editor's note - THE PROMOTION ISSUE: “keep your dough local”
Contents
Management - Going Global
New Product Success Stories - The Rolling Stones Donut
Technical Corner - Mastering Yeast Raised Donut Mix
Practical Marketing - Delivery in Demand
Equipment Innovations - Mixing Success
National Bakery Day is Coming
One day in Vancouver
Managing Growth
Cakes - Ice Cream Desserts
Breads - Seeds of Inspiration
Sweet Goods - Magic of Macarons
Pastries - Pastry Dough Perfection
Foodservice - HostMilano Sets Stage for Global Trends
Product Showcase
Classifieds
Ad Index
Formulation of the Month
Bakemark's Panaderia
INTRODUCCIÓN - Los Productos Únicos Producen Conexiones
INTRODUCTORY LETTER - Unique Products Make Connections
PAN Y HORNEO - Desayuno y Almuerzo
PASTELES Y DECORACIONES - Decoración Personalizada
Productos Únicos Hacer Conexiones
PERFILES - Abuelito Bakery
Culebra Market
Supermercado Poco Loco
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREADS AND BAKING - Breakfast & Lunch
CAKES AND DECORATING - Customizing for the Customers
Unique Products Make Connections
PROFILES - Abuelito Bakery
Culebra Market
Supermercado Poco Loco
FEATURED RECIPES
FEATURED PRODUCTS
bake - June 2017 - bake - June 2017
bake - June 2017 - 2
bake - June 2017 - Editor's note - THE PROMOTION ISSUE: “keep your dough local”
bake - June 2017 - 4
bake - June 2017 - Contents
bake - June 2017 - Management - Going Global
bake - June 2017 - 7
bake - June 2017 - New Product Success Stories - The Rolling Stones Donut
bake - June 2017 - 9
bake - June 2017 - Technical Corner - Mastering Yeast Raised Donut Mix
bake - June 2017 - 11
bake - June 2017 - Practical Marketing - Delivery in Demand
bake - June 2017 - 13
bake - June 2017 - Equipment Innovations - Mixing Success
bake - June 2017 - 15
bake - June 2017 - National Bakery Day is Coming
bake - June 2017 - 17
bake - June 2017 - 18
bake - June 2017 - 19
bake - June 2017 - 20
bake - June 2017 - 21
bake - June 2017 - 22
bake - June 2017 - 23
bake - June 2017 - 24
bake - June 2017 - 25
bake - June 2017 - One day in Vancouver
bake - June 2017 - 27
bake - June 2017 - 28
bake - June 2017 - 29
bake - June 2017 - Managing Growth
bake - June 2017 - 31
bake - June 2017 - 32
bake - June 2017 - 33
bake - June 2017 - Cakes - Ice Cream Desserts
bake - June 2017 - 35
bake - June 2017 - Breads - Seeds of Inspiration
bake - June 2017 - 37
bake - June 2017 - 38
bake - June 2017 - 39
bake - June 2017 - Sweet Goods - Magic of Macarons
bake - June 2017 - Pastries - Pastry Dough Perfection
bake - June 2017 - Foodservice - HostMilano Sets Stage for Global Trends
bake - June 2017 - 43
bake - June 2017 - 44
bake - June 2017 - 45
bake - June 2017 - Product Showcase
bake - June 2017 - 47
bake - June 2017 - Classifieds
bake - June 2017 - Ad Index
bake - June 2017 - Formulation of the Month
bake - June 2017 - 51
bake - June 2017 - 52
bake - June 2017 - 53
bake - June 2017 - 54
bake - June 2017 - Bakemark's Panaderia
bake - June 2017 - Pan 2
bake - June 2017 - INTRODUCCIÓN - Los Productos Únicos Producen Conexiones
bake - June 2017 - INTRODUCTORY LETTER - Unique Products Make Connections
bake - June 2017 - Pan 5
bake - June 2017 - PAN Y HORNEO - Desayuno y Almuerzo
bake - June 2017 - Pan 7
bake - June 2017 - Pan 8
bake - June 2017 - Pan 9
bake - June 2017 - PASTELES Y DECORACIONES - Decoración Personalizada
bake - June 2017 - Pan 11
bake - June 2017 - Pan 12
bake - June 2017 - Pan 13
bake - June 2017 - Productos Únicos Hacer Conexiones
bake - June 2017 - Pan 15
bake - June 2017 - Pan 16
bake - June 2017 - Pan 17
bake - June 2017 - Pan 18
bake - June 2017 - Pan 19
bake - June 2017 - PERFILES - Abuelito Bakery
bake - June 2017 - Pan 21
bake - June 2017 - Pan 22
bake - June 2017 - Pan 23
bake - June 2017 - Culebra Market
bake - June 2017 - Pan 25
bake - June 2017 - Pan 26
bake - June 2017 - Supermercado Poco Loco
bake - June 2017 - Pan 28
bake - June 2017 - Pan 29
bake - June 2017 - RECETAS DESTACADAS
bake - June 2017 - Pan 31
bake - June 2017 - Pan 32
bake - June 2017 - PRODUCTOS DESTACADOS
bake - June 2017 - BREADS AND BAKING - Breakfast & Lunch
bake - June 2017 - Pan 35
bake - June 2017 - Pan 36
bake - June 2017 - CAKES AND DECORATING - Customizing for the Customers
bake - June 2017 - Pan 38
bake - June 2017 - Pan 39
bake - June 2017 - Unique Products Make Connections
bake - June 2017 - Pan 41
bake - June 2017 - Pan 42
bake - June 2017 - PROFILES - Abuelito Bakery
bake - June 2017 - Pan 44
bake - June 2017 - Culebra Market
bake - June 2017 - Pan 46
bake - June 2017 - Supermercado Poco Loco
bake - June 2017 - Pan 48
bake - June 2017 - FEATURED RECIPES
bake - June 2017 - Pan 50
bake - June 2017 - FEATURED PRODUCTS
bake - June 2017 - Pan 52
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