"It's a great (and tasty) way to encourage small business and the art of baking." Anne Heap of Pink Cake Box RBA board member Anne Heap of Pink Cake Box is among the growing number of retail bakery owners who are planning creative promotions. WE ARE BAKERS. When you use our flour, you get more than the industry's most consistent flour. You get us, too. x Offer a deal for customers to purchase a loaf of bread and, in return, donate a fresh loaf to the food shelf. x Decorate the store inside and out. Create a large fun whimsical cake as a centerpiece when customers walk in the door, with lots of samples and balloons for the kids. x Ask your local mayor, governor and state representatives for proclamations for National Bakery Day. x Conduct an old fashioned cake walk inside the store. x Promote and conduct cake demonstrations, baker demonstrations and behindthe-scenes bakery tours. x Offer grand prize drawing for donuts for a year to the winner. x Use social media to spread the word NATHAN HILDEBRANDT SHAWNA GOLDFARB Midwest Northeast 20 < JUN 2017 | bakemag.com JEFF YANKELLOW MIKE MCLAIN West South 877-KAFLOUR or 877-523-5687 kingarthurflour.com/professional about why local bakeries like yours matter to the local community.http://www.kingarthurflour.com/professional http://www.bakemag.com