bake - June 2017 - 12

practical marketing

Delivery in Demand
One of the top priorities for foodservice establishments in

delivery is pizza or Chinese food. We're closing the gap

recent years has been to address consumer demand for conve-

in delivery alternatives and creating a way for people to

nience. A big part of that focus is on delivery, speciﬁcally on

have more options for real food delivered to their homes

making delivery and ordering easier through websites or apps.

and workplaces."

According to leading global information company NPD Group,

To enhance Panera Delivery, the chain is introducing a new

delivery accounts for 1.7 billion foodservice visits annually.

order tracking system with Bringg technology that allows

Delivery has become a primary source of meals and snacks for

customers to follow a delivery's progress on a map, see an

many consumers.

expected arrival time, and receive a notiﬁcation when the
driver is arriving. Additionally, Panera Bread is hiring its own

In fact, one-fourth of all U.S. consumers claim to have ordered

drivers in company-owned and franchised markets across the

a meal via delivery in the past three months, NPD ﬁnds. Young

country to offer a more traditional delivery experience, the

adults are the largest segment of foodservice delivery users,

company reports.

representing 56 percent of delivery orders.
The fastest growing method of delivery ordering is through
Panera Bread said it expects to add more than 10,000 in-cafe

website, app, or text. Digital orders increased from 22 percent

and delivery driver jobs system-wide as it expands delivery

or 637 million of all delivery visits in 2011 to 48 percent or 2

service to roughly 40 percent of its bakery cafes by year end.

billion visits in 2016.

At the beginning of the year, delivery service was available in
about 15 percent of the company's more than 2,000 locations.

"Delivery epitomizes convenience, which is the value of
using foodservice in the ﬁrst place," says Warren Solochek,

"Panera is doing for delivery what we did for quick-service -

president of NPD's Foodservice Practice. "If delivery ﬁts a

creating an elevated guest experience end-to-end," says Ron

foodservice operator's business model and it's operation-

Shaich, Panera founder, chairman, and chief executive officer.

ally feasible, they deﬁnitely need to add it on as an option in

"In many places across the country, all that's available for

order to stay competitive."

UBER EATS

HOW YOUR CUSTOMERS
USE DELIVERY
x

x

x

12 < JUN 2017 | bakemag.com

29 percent of Millennials
ordered restaurant food/
beverages via delivery in
the last week.
50 percent of Boomers and
older use delivery less than
once a month.
Young adults are the most
satisfied with delivery
service, with 93 percent of
Gen Z and 87 percent of
Millennials very satisfied
or satisfied.

http://www.bakemag.com

bake - June 2017

Table of Contents for the Digital Edition of bake - June 2017

bake - June 2017
Editor's note - THE PROMOTION ISSUE: “keep your dough local”
Contents
Management - Going Global
New Product Success Stories - The Rolling Stones Donut
Technical Corner - Mastering Yeast Raised Donut Mix
Practical Marketing - Delivery in Demand
Equipment Innovations - Mixing Success
National Bakery Day is Coming
One day in Vancouver
Managing Growth
Cakes - Ice Cream Desserts
Breads - Seeds of Inspiration
Sweet Goods - Magic of Macarons
Pastries - Pastry Dough Perfection
Foodservice - HostMilano Sets Stage for Global Trends
Product Showcase
Classifieds
Ad Index
Formulation of the Month
Bakemark's Panaderia
INTRODUCCIÓN - Los Productos Únicos Producen Conexiones
INTRODUCTORY LETTER - Unique Products Make Connections
PAN Y HORNEO - Desayuno y Almuerzo
PASTELES Y DECORACIONES - Decoración Personalizada
Productos Únicos Hacer Conexiones
PERFILES - Abuelito Bakery
Culebra Market
Supermercado Poco Loco
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREADS AND BAKING - Breakfast & Lunch
CAKES AND DECORATING - Customizing for the Customers
Unique Products Make Connections
PROFILES - Abuelito Bakery
Culebra Market
Supermercado Poco Loco
FEATURED RECIPES
FEATURED PRODUCTS
bake - June 2017 - bake - June 2017
bake - June 2017 - 2
bake - June 2017 - Editor's note - THE PROMOTION ISSUE: “keep your dough local”
bake - June 2017 - 4
bake - June 2017 - Contents
bake - June 2017 - Management - Going Global
bake - June 2017 - 7
bake - June 2017 - New Product Success Stories - The Rolling Stones Donut
bake - June 2017 - 9
bake - June 2017 - Technical Corner - Mastering Yeast Raised Donut Mix
bake - June 2017 - 11
bake - June 2017 - Practical Marketing - Delivery in Demand
bake - June 2017 - 13
bake - June 2017 - Equipment Innovations - Mixing Success
bake - June 2017 - 15
bake - June 2017 - National Bakery Day is Coming
bake - June 2017 - 17
bake - June 2017 - 18
bake - June 2017 - 19
bake - June 2017 - 20
bake - June 2017 - 21
bake - June 2017 - 22
bake - June 2017 - 23
bake - June 2017 - 24
bake - June 2017 - 25
bake - June 2017 - One day in Vancouver
bake - June 2017 - 27
bake - June 2017 - 28
bake - June 2017 - 29
bake - June 2017 - Managing Growth
bake - June 2017 - 31
bake - June 2017 - 32
bake - June 2017 - 33
bake - June 2017 - Cakes - Ice Cream Desserts
bake - June 2017 - 35
bake - June 2017 - Breads - Seeds of Inspiration
bake - June 2017 - 37
bake - June 2017 - 38
bake - June 2017 - 39
bake - June 2017 - Sweet Goods - Magic of Macarons
bake - June 2017 - Pastries - Pastry Dough Perfection
bake - June 2017 - Foodservice - HostMilano Sets Stage for Global Trends
bake - June 2017 - 43
bake - June 2017 - 44
bake - June 2017 - 45
bake - June 2017 - Product Showcase
bake - June 2017 - 47
bake - June 2017 - Classifieds
bake - June 2017 - Ad Index
bake - June 2017 - Formulation of the Month
bake - June 2017 - 51
bake - June 2017 - 52
bake - June 2017 - 53
bake - June 2017 - 54
bake - June 2017 - Bakemark's Panaderia
bake - June 2017 - Pan 2
bake - June 2017 - INTRODUCCIÓN - Los Productos Únicos Producen Conexiones
bake - June 2017 - INTRODUCTORY LETTER - Unique Products Make Connections
bake - June 2017 - Pan 5
bake - June 2017 - PAN Y HORNEO - Desayuno y Almuerzo
bake - June 2017 - Pan 7
bake - June 2017 - Pan 8
bake - June 2017 - Pan 9
bake - June 2017 - PASTELES Y DECORACIONES - Decoración Personalizada
bake - June 2017 - Pan 11
bake - June 2017 - Pan 12
bake - June 2017 - Pan 13
bake - June 2017 - Productos Únicos Hacer Conexiones
bake - June 2017 - Pan 15
bake - June 2017 - Pan 16
bake - June 2017 - Pan 17
bake - June 2017 - Pan 18
bake - June 2017 - Pan 19
bake - June 2017 - PERFILES - Abuelito Bakery
bake - June 2017 - Pan 21
bake - June 2017 - Pan 22
bake - June 2017 - Pan 23
bake - June 2017 - Culebra Market
bake - June 2017 - Pan 25
bake - June 2017 - Pan 26
bake - June 2017 - Supermercado Poco Loco
bake - June 2017 - Pan 28
bake - June 2017 - Pan 29
bake - June 2017 - RECETAS DESTACADAS
bake - June 2017 - Pan 31
bake - June 2017 - Pan 32
bake - June 2017 - PRODUCTOS DESTACADOS
bake - June 2017 - BREADS AND BAKING - Breakfast & Lunch
bake - June 2017 - Pan 35
bake - June 2017 - Pan 36
bake - June 2017 - CAKES AND DECORATING - Customizing for the Customers
bake - June 2017 - Pan 38
bake - June 2017 - Pan 39
bake - June 2017 - Unique Products Make Connections
bake - June 2017 - Pan 41
bake - June 2017 - Pan 42
bake - June 2017 - PROFILES - Abuelito Bakery
bake - June 2017 - Pan 44
bake - June 2017 - Culebra Market
bake - June 2017 - Pan 46
bake - June 2017 - Supermercado Poco Loco
bake - June 2017 - Pan 48
bake - June 2017 - FEATURED RECIPES
bake - June 2017 - Pan 50
bake - June 2017 - FEATURED PRODUCTS
bake - June 2017 - Pan 52
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