bake - May 2017 - cake4

MAKING MONEY ON WEDDING CAKES

THE
NUMBERS
$582
Average spend on
wedding cake $582,
up from $575 in 2015

$78K
Most Expensive Place to
Get Married: Manhattan,
$78,464 average spend

$19K
Least Expensive Place to Get
Married: Arkansas, $19,522
average spend
Source: The Knot

4

2017

THE WEDDING ISSUE

experience. Decorating with rolled
fondant can help you stand apart
from the competition, he says. "Play
in the whitespace, where there is
little or no competition in your
area," Dirks recommends. "This is
the space that provides continual
growth and profitability."
In other trends, watch what many
invitation designers are doing and
push the limits of your cake design.
This can include marbleized cakes,
stained-glass painted cakes and even
Monet-inspired wedding cake designs.
Pair the hand-painted tiers with
solid-colored layers or even simple
flower accents. For a cake design that's
intricate, keep the tiers simple and
stick to all one shape (either all classic
round tiers or all square).
Metallics are big for wedding cakes,
according to research from The Knot.
"We're not talking about a gold and
silver vintage style, but more a stylized
glam, art-deco, old-Hollywood look,"
says Betsy Thorleifson of Nine Cakes in
New York City.
Metallics can adapt to any style;
delicate embroidery in gold feels
opulent while geometric shapes give
off a fresh, modern feel. If an entire
tier is too much glitz, consider adding
a little sparkle all over. Fine edible
glitter can add a decorative sheen to
your cake without overpowering the
whole design.
Barry Callebaut's Mark Seaman
agrees that metallic cakes are going to
continue to be very popular in 2017.
"Brides like shiny objects," he says.
"There's going to be a lot of bling."
"Gold is definitely in. That's the
trend right now," says Lia Weber, owner
of Made. By Lia and baking ambassador
for AB Mauri North America "About 90
percent of my wedding cakes have gold
incorporated into them these days."
Gold leaf is one of her favorite
ways to add gold to cakes because it
provides a beautiful shimmer. When
applying gold leaf to fondant, she
recommends adding a little water first.

But with buttercream, simply take your
cold cake out of the cooler and start
applying gold leaf. "I like adding gold
leaf to buttercream best because it
gives more of a matte texture."
Gold leaf comes in a variety of sizes
and costs about $50 for 10 sheets
(enough to cover a 6-inch round cake),
she explains. "That is a good upsell for
your brides."
RUFFLES AND ELEGANCE
For a seriously elegant look, skip
the bold patterns and add-ons in favor
of subtle embellishments with sugar
ruffles. The look is light and airy and
needs very little added detail. Finish
it off with fresh flowers in between
each tier or a few sugar flowers on top.
"Frills are at home in every type of
reception, from avant-garde to country
chic," says Maggie Austin of Maggie
Austin Cake in Alexandria, Virginia.
The rosette trend (with textural
sugar-made roses all over the cake) is
fun because the added dimension is
different and unique but the look is still
elegant and beautiful. One caveat is the
color. Stick to white or ivory rosettes.
Jan Kish from La Petite Fleur in
Worthington, Ohio, cautions against
using rosettes on a single tier. "You
have to make sure you balance that
textured layer with something else so
your eye doesn't get stuck there."
Sugar flowers are practically
synonymous with wedding cakes. The
newest take on wedding cake flower
accents, according to experts, is to
cluster sugar-made flowers into a
mini bouquet.
"Almost every cake we send out
now has sugar flowers," Rushing says.
"We have days where we do nothing
but make sugar flowers. Leaves,
berries and pears are really big right
now. We make a bunch at a time.
That's the best way to be profitable.
And you have to charge fairly for
sugar flowers. Time yourself as you
make them, and then put a fair price
on your work." *



bake - May 2017

Table of Contents for the Digital Edition of bake - May 2017

bake - May 2017
Editor's note - THE FOODSERVICE ISSUE: lessons of inspiration
Contents
News bites - Flour Bakery Opens Seventh Location
Charm City Cakes Expands
Chipotle Adds Dessert to Menu
Cleaner Labels
Cake Boss Sets Up in Mall of America
Du’s Donuts Makes Successful Debut
Nielsen-Massey Achieves Award
Management - A Profitable Tool for Ordering
New product success stories - Earth Day Cupcakes
Technical corner - Chocolate, Cookies & Pie
Practical marketing - Donut Shop “Takeover”
Food safety - Lessons from Chipotle
Equipment innovations - Multi-Use Convenience
Global inspirations
CAKENOMICS - How to make money in cakes
NAVIGATING THE COMPLEX ORDERING PROCESS
EXECUTING SIMPLE CAKE DESIGNS
ADDING LATIN FLAVORS
Embracing local
Chocolate & decorating - Seasonal Chocolate
Cakes - Summertime Sweets
Breads - Chasing Flavor
Sweet goods - Rolled Ice Cream
NYC Breeds Creative Sandwiches
Beverages - Smoothies
Product showcase
Classifieds
Ad Index
bake - May 2017 - Editor's note - THE FOODSERVICE ISSUE: lessons of inspiration
bake - May 2017 - 2
bake - May 2017 - 3
bake - May 2017 - 4
bake - May 2017 - Contents
bake - May 2017 - Nielsen-Massey Achieves Award
bake - May 2017 - 7
bake - May 2017 - Management - A Profitable Tool for Ordering
bake - May 2017 - 9
bake - May 2017 - New product success stories - Earth Day Cupcakes
bake - May 2017 - 11
bake - May 2017 - Technical corner - Chocolate, Cookies & Pie
bake - May 2017 - 13
bake - May 2017 - Practical marketing - Donut Shop “Takeover”
bake - May 2017 - 15
bake - May 2017 - Food safety - Lessons from Chipotle
bake - May 2017 - 17
bake - May 2017 - Equipment innovations - Multi-Use Convenience
bake - May 2017 - 19
bake - May 2017 - Global inspirations
bake - May 2017 - 21
bake - May 2017 - 22
bake - May 2017 - 23
bake - May 2017 - 24
bake - May 2017 - 25
bake - May 2017 - 26
bake - May 2017 - CAKENOMICS - How to make money in cakes
bake - May 2017 - cake2
bake - May 2017 - cake3
bake - May 2017 - cake4
bake - May 2017 - cake5
bake - May 2017 - NAVIGATING THE COMPLEX ORDERING PROCESS
bake - May 2017 - cake7
bake - May 2017 - cake8
bake - May 2017 - cake9
bake - May 2017 - EXECUTING SIMPLE CAKE DESIGNS
bake - May 2017 - cake11
bake - May 2017 - cake12
bake - May 2017 - cake13
bake - May 2017 - ADDING LATIN FLAVORS
bake - May 2017 - cake15
bake - May 2017 - cake16
bake - May 2017 - 27
bake - May 2017 - 28
bake - May 2017 - 29
bake - May 2017 - Embracing local
bake - May 2017 - 31
bake - May 2017 - 32
bake - May 2017 - 33
bake - May 2017 - Chocolate & decorating - Seasonal Chocolate
bake - May 2017 - 35
bake - May 2017 - Cakes - Summertime Sweets
bake - May 2017 - 37
bake - May 2017 - 38
bake - May 2017 - 39
bake - May 2017 - Breads - Chasing Flavor
bake - May 2017 - 41
bake - May 2017 - Sweet goods - Rolled Ice Cream
bake - May 2017 - NYC Breeds Creative Sandwiches
bake - May 2017 - Beverages - Smoothies
bake - May 2017 - Product showcase
bake - May 2017 - 46
bake - May 2017 - Classifieds
bake - May 2017 - 48
bake - May 2017 - Ad Index
bake - May 2017 - 50
bake - May 2017 - 51
bake - May 2017 - 52
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