contents 08 14 20 28 33 40 FEATURES 20 28 35 40 HEALTHY & INDULGENT? TARGET LIGHT USERS BACK TO NATURE FLAVORS PUSH FORWARD Consumer demand for clean label has migrated into sweet goods categories, as the push is on to define "healthy" on a national level. Bakery experts offer solutions to your biggest questions for the future. New research sheds light on an appetizing opportunity for your bakery business. Targeting specific promotions to "light users" among your customer base can generate higher profits. Cake decorating expert Mark Seaman offers an enticing look at wedding cake ideas for the coming year, including a fascinating examination of the "back to nature" trend. Think greenery and gemstones. In the fresh bread and sandwich categories, flavor profiles are pushing new boundaries. Seaweed bread is one prime example, as specialty ingredients gain enormous interest in the consumer world. DEPARTMENTS COVER Issue No. / 3 06 News Bites 18 Equipment 08 Management Ideas 33 Chocolate & Decorating 10 New Product Success 35 Cakes 12 Technical Corner 40 Breads 14 Practical Marketing 44 Pastries 16 Food Safety 50 Formulation of the month The clean label movement is gaining huge momentum, as bakery suppliers look to offer solutions to your biggest issues. Muffins, donuts, brownies and cakes are all examples of sweet bakery products that can be reformulated with a few simple touches to make more appealing to today's consumers. Page 20 BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. THE CONSUMER ISSUE: healthy & indulgent BACK-TO-NATURE WEDDINGS Where cake designs are trending THE FUTURE OF GRAB-AND-GO Why Snap Kitchen is working FUELED BY LATIN FLAVORS Hispanic tortas go mainstream bakemag.com | MAR 2017 > 05http://www.bakemag.com