bake - March 2017 - 16

food safety

Safety in Packaging
As self-service gains importance in the retail bakery, packaging

identity and gained additional brand names," says Theresa

manufacturers offer ample options for bakery owners to offer

Pope, marketing director. "Externally and internally there was

safe solutions to customers.

confusion on which division owned which and what to call each
location." The new brand strategy positions the company as

Ideal for products ranging breads to cake pops, the new Innoseal

packaging engineers who deliver product breakthroughs.

Professional L Sealer is a tamper-evident bag closing system,
which uses a unique, resealable tape and paper combination to

"Our heritage was founded on innovative custom packaging

seal bags. The machine comes preloaded with closures, making

designs," says Dan Mohs, chairman and chief executive officer

it fast, easy and safe and ready to use. The system is self-

of Placon. "We have a culture where the heart and mind of an

contained with no waste. Innoseal's bag closing machines deliver

engineer beats in every one of us." The new look incorporates a

enough efficiency to cut production time in half while delivering

new tagline, new mission and vision statements, a better deﬁned

a solid seal each time. This is because of the machine's ergo-

brand hierarchy and an updated style guide. Placon has gradu-

nomic design and use of patented paper and tape.

ally rolled out the new brand in advertisements and shows. "The
new branding allows us to tell our story better," says Mohs.

Anchor Packaging, Inc. recently introduced a new line of
tamper-evident food containers, jointly developed over a twoyear period with input from consumers. Safe Pinch is virtually

REDUCING FOOD WASTE

leak-proof and eliminates the sharp edges associated with
many existing tamper-evident containers. It also does not
leave the user with a plastic strip or tab to dispose of. Safe
Pinch containers are perfect for ambient-temperature displays
of assorted foods like mixes, candy, baked goods and dried
fruit. These packages also work well for refrigerated fresh food
applications, such as salads, cut fruit and sandwiches.
RoundWare is the latest offering in Inline Plastics' breakthrough

The US Department of Agriculture estimates
that 30 percent of food is lost or wasted by
retailers or consumers. In an effort to change
this wasteful trend, USDA's Food Safety and
Inspection Service has issued updated information on food product labeling, including directives for food manufacturers and retailers to use
"Best if Used By" date labels.

Safe-T-Fresh line of patented, tamper-evident, products. The
single piece, 4-inch diameter, clamshell design is coupled with
Safe-T-Fresh tamper evident, tamper resistant technology.
RoundWare is manufactured with patented DPET material,
which has a smaller carbon footprint than many products made
with rPET, and has the highest clarity to ensure the contents of
the container stand out.
"We partnered with our customers during the development of
this product line in order to create the highest quality product,
and ensure that it performed in real world applications." says

Currently, product dating is not required by
federal regulations, except in the case of infant
formula. Manufacturers oftentimes voluntarily
choose to use "sell-by" or "use-by" labels to help
consumers identify food quality. Unfortunately,
the use of different phrases to describe quality
dates has caused consumer confusion and has
led to the disposal of food that is otherwise edible
and safe because it is past the date printed on the
package, according to USDA.

Carrie Cline, senior product manager. "We found that the eyecatching RoundWare clarity and user friendly design encouraged impulse purchases, as well as stimulating repeat sales."
Placon recently introduced a new brand strategy for its packaging line, including bakery and food packages. "Over the
years, we have acquired companies, maintained the company

16 < MAR 2017 | bakemag.com

The new recommendation from FSIS is to use a
"Best if Used By" label instead of "sell-by" and
"use-by" because research shows that this phrase
is better understood by consumers.

http://www.bakemag.com

bake - March 2017

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