bake - December 2016 - PAN42

PROFILES

El Panque y la Rosca
Francisco Maldonado considers
himself very blessed. Even though
he and his wife, Aracelis, opened El
Panque y la Rosca Bakery in 2007,
one year before America was hit with
a major recession in 2008-09, their
business continues to grow steadily
because of a willingness to adapt to
changing demand.
Profits during the bakery's first
two years were "very good," he says,
and sales grew by 900 percent. That
kept their ovens going 24 hours, 7
days a week.
But by 2010, the business climate
started changing. More bakery
competition arrived in their city of
Bartow, Florida, which is about 40
miles east of Tampa, and everyone

around seemed to be selling conchas,
bolillos and teleras.
So Francisco Maldonado decided
to add cakes and, at the same time,
found his true calling in life as a cake
decorator.
Now their bakery sells 60 to
80 cakes a week, and each one is
decorated by Francisco or his assistant.
One recent customer sent a
photograph to the bakery by email
that depicted a cake decorated like
a scary scene with ghosts, pumpkins
and a black cat on a wooden fence.
The customer wanted El Panque y
la Rosca to recreate this design for a
child's birthday cake.
Francisco went to work, skillfully
using his imagination and working

El Panque y la Rosca
1435 US Highway 17 South Bartow, FL 33830
(863) 534-1308 Aracelis And Francisco Maldonado, Owners

42

freehand with an airbrush gun to
design and decorate the cake to the
desired specifications.
Within 20 minutes, Francisco has
done it; he puts the finishing touches
on a cake that looks just like the image
sent via email.
You can tell that he is proud as he
looks over the finished cake, but he is
never boastful. He says that he is so
happy to be a cake decorator because
it relieves the stress of each day.
For the bakery business, here's the
best part: "I sell less volume with better
profits today, compared to when our
business started, because I sell cakes
and pastries," he says. "I'm always open
to new products and new ideas."
In fact, El Panque y la Rosca



bake - December 2016

Table of Contents for the Digital Edition of bake - December 2016

bake - December 2016
THE Branding Issue - Why teamwork matters
Contents
News Bites - Cupcakes for Charity
Artisan Bread Seminar
MGP Files Fiber Petition
Sugary Beverage Taxes Pass
Vegan Brioche Base
Personality - Lia Weber
Management - The Cafe Opportunity
Labor Front - Why Consumers Want Delivery
Ingredients - Conditioning Raisins
Equipment - Adding Glaze and Sparkle
On the road
Baking History
The Omni-Channel Directive
Ciabatta
Top 5 British Desserts
Clever Cookies
Product Showcase
Classifieds
Ad Index
Bakemark's Panaderia - December 2016
INTRODUCCIÓN - Ocasiones Especiales
INTRODUCTORY LETTER - Special Occasions
PAN Y HORNEO - Panes para las Celebraciones
PASTELES Y DECORACIONES - Los Pasteles Escurridos Se Popularizan
Antojos Dulces del Caribe
PERFILES - Acapulco Tropical
El Panque y la Rosca
El Zócalo Supermarket
La Hacienda Market
Alex Tortilleria Restaurant
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - Celebration Breads
CAKES AND DECORATING - Drip Cakes Catch On
Sweet Snacks
PROFILES - Acapulco Tropical
El Panque y la Rosca
El Zócalo Supermarket
La Hacienda Market
Alex Tortilleria Restaurant
FEATURED RECIPES
FEATURED PRODUCTS
bake - December 2016 - bake - December 2016
bake - December 2016 - 2
bake - December 2016 - THE Branding Issue - Why teamwork matters
bake - December 2016 - 4
bake - December 2016 - Contents
bake - December 2016 - Vegan Brioche Base
bake - December 2016 - 7
bake - December 2016 - Personality - Lia Weber
bake - December 2016 - 9
bake - December 2016 - Management - The Cafe Opportunity
bake - December 2016 - Labor Front - Why Consumers Want Delivery
bake - December 2016 - Ingredients - Conditioning Raisins
bake - December 2016 - 13
bake - December 2016 - Equipment - Adding Glaze and Sparkle
bake - December 2016 - 15
bake - December 2016 - 16
bake - December 2016 - 17
bake - December 2016 - 18
bake - December 2016 - 19
bake - December 2016 - 20
bake - December 2016 - 21
bake - December 2016 - 22
bake - December 2016 - 23
bake - December 2016 - On the road
bake - December 2016 - 25
bake - December 2016 - 26
bake - December 2016 - 27
bake - December 2016 - Baking History
bake - December 2016 - 29
bake - December 2016 - 30
bake - December 2016 - 31
bake - December 2016 - The Omni-Channel Directive
bake - December 2016 - Ciabatta
bake - December 2016 - Top 5 British Desserts
bake - December 2016 - 35
bake - December 2016 - Clever Cookies
bake - December 2016 - Product Showcase
bake - December 2016 - Classifieds
bake - December 2016 - 39
bake - December 2016 - 40
bake - December 2016 - 41
bake - December 2016 - Ad Index
bake - December 2016 - 43
bake - December 2016 - 44
bake - December 2016 - 45
bake - December 2016 - 46
bake - December 2016 - Bakemark's Panaderia - December 2016
bake - December 2016 - PAN2
bake - December 2016 - INTRODUCCIÓN - Ocasiones Especiales
bake - December 2016 - INTRODUCTORY LETTER - Special Occasions
bake - December 2016 - PAN5
bake - December 2016 - PAN Y HORNEO - Panes para las Celebraciones
bake - December 2016 - PAN7
bake - December 2016 - PASTELES Y DECORACIONES - Los Pasteles Escurridos Se Popularizan
bake - December 2016 - PAN9
bake - December 2016 - PAN10
bake - December 2016 - PAN11
bake - December 2016 - PAN12
bake - December 2016 - PAN13
bake - December 2016 - Antojos Dulces del Caribe
bake - December 2016 - PAN15
bake - December 2016 - PAN16
bake - December 2016 - PAN17
bake - December 2016 - PERFILES - Acapulco Tropical
bake - December 2016 - PAN19
bake - December 2016 - PAN20
bake - December 2016 - El Panque y la Rosca
bake - December 2016 - PAN22
bake - December 2016 - PAN23
bake - December 2016 - El Zócalo Supermarket
bake - December 2016 - PAN25
bake - December 2016 - PAN26
bake - December 2016 - La Hacienda Market
bake - December 2016 - PAN28
bake - December 2016 - PAN29
bake - December 2016 - Alex Tortilleria Restaurant
bake - December 2016 - PAN31
bake - December 2016 - RECETAS DESTACADAS
bake - December 2016 - PRODUCTOS DESTACADOS
bake - December 2016 - BREAD AND BAKING - Celebration Breads
bake - December 2016 - PAN35
bake - December 2016 - CAKES AND DECORATING - Drip Cakes Catch On
bake - December 2016 - PAN37
bake - December 2016 - Sweet Snacks
bake - December 2016 - PAN39
bake - December 2016 - PROFILES - Acapulco Tropical
bake - December 2016 - PAN41
bake - December 2016 - El Panque y la Rosca
bake - December 2016 - PAN43
bake - December 2016 - El Zócalo Supermarket
bake - December 2016 - PAN45
bake - December 2016 - La Hacienda Market
bake - December 2016 - PAN47
bake - December 2016 - Alex Tortilleria Restaurant
bake - December 2016 - PAN49
bake - December 2016 - FEATURED RECIPES
bake - December 2016 - FEATURED PRODUCTS
bake - December 2016 - PAN52
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