bake - October 2016 - 58

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BakeMag.com
The bake magazine website, www.bakemag.com, gives bakery
café owners and management a one-stop resource for all their
baking, foodservice and business needs.

Visit the decorating pages
and The Baking Channel for
holiday product ideas.

From inspiration and innovation on products and production, to
management decision making and implementation of business
practices, www.bakemag.com provides the bakery the information
it needs for success.
With the key holiday period of Thanksgiving approaching, explore
creative ideas for colorful fall-theme cakes and cupcakes in our
decorating section. Decorating tips include Turkey Cupcakes, Give
Thanks Shimmer Acorn Cake, and Cornucopia Cookies.
Our formulations and decorating databases are carefully curated
ideas designed to inspire and help viewers quickly locate key
groupings. For new design ideas for Thanksgiving and other
winter holidays and occasions, visit the decorating section of
www.bakemag.com.
For hands-on, step by step direction, visit www.bakemag.com's
The Baking Channel. There you will find a number of videos that
guide you through the process. Visit our Baker's Workbench
videos on The Baking Channel for time-saving techniques like
"How to Airbrush Cake Decorations."
STATEMENT OF OWNERSHIP, MANAGEMENT, and CIRCULATION
Required by 39 USC 3685
Publication Title: bake
Publication Number: 006-407
Filing Date: September 15, 2016
Issue of Frequency: Monthly except July and December
Number of Issues Published Annually: 10
Annual Subscription Price: Free for Qualified/$60 for Non-qualified
Complete Mailing Address of Known Office of Publication:
Sosland Companies Inc., 4801 Main St., Ste 650, Kansas City, MO
64112
8. Complete Mailing Address of Headquarters or General Business
Office of Publisher: Same as above
9. Full Names and Complete Mailing Addresses of Publisher, Editor,
and Managing Editor - Publisher: John Sonderegger, Sosland
Companies, Inc., 4801 Main St., Suite 650, Kansas City, MO
64112;
Editor: John Unrein, same as above
10. Owner - Charles S. Sosland and L. Joshua Sosland, Sosland
Companies, Inc., 4801 Main St., Ste. 650, Kansas City, MO 64112
11. Known Bondholders, Mortgagees, and Other Security Holders
Owning or Holding 1 Percent or More of Total Amount of Bonds,
Mortgages or
Other Securities: None
12. Tax Status (For completion by nonprofit organizations authorized to
mail at nonprofit rate)(Check one)
The purpose, function, and non profit status of this organization
and the exempt status for federal income tax purposes:
†Has Not Changed During Preceding 12 Months
 †Has Changed During the Preceding 12 Months (Publisher
must submit explanation of change with this statement.)
13. Publication Title: bake
1.
2.
3.
4.
5.
6.
7.

58 < OCT 2016 | bakemag.com

14. Issue Date for Circulation Data Below: September 2016
15. Extent and Nature of Circulation
Average
No. Copies
Each Issue
During Preceding
12 Months
18,286

No. Copies of
Single Issue
Published
Nearest to
Filing Date
18,009

a. Total Number of Copies (Net press run)
b. Legitimate Paid and/or Requested Distribution
(1) Paid/Requested Outside-County Mail
Subscriptions Stated on Form 3541.
9,204
9,069
(2) Copies Requested by Employers for distribution to Employees
by Name or Position Stated on PS Form 3541
0
0
(3) Sales Through Dealers and Carriers, Street Vendors,
Counter Sales, and Other Non-USPS Paid Distribution
167
208
(4) Requested Copies Distributed by Other
Classes Mailed Through the USPS
0
0
c. Total Paid and/or Requested Circulation
[Sum of 15b 1, 2, 3 & 4]
9,371
9,277
d. Nonrequested Distribution (By Mail and Outside the Mail)
(1) Outside County Nonrequested Copies
Stated on PS Form 3541
8,205
7,457
(include Sample copies, requests Over 3 years old, Requests induced by a Premium,
Bulk Sales and Requests including Association Requests, Names obtained from Business
Directories, Lists and other sources)
(2) In-County Nonrequested Copies Stated on PS 3541 (include Sample Copies, Requests
Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests Including
Association Requests, Names obtained from Business Directories, Lists, and other
sources)
0
0

(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g.
First-Class Mail, Nonrequestor Copies Mailed in excess of 10% Limited Mailed at
Standard Mail or Package Services Rates)
0
0
(4) Nonrequested Copies Distributed Outside the Mail (include
Pickup Stands, Trade Shows, Showrooms and Other Sources) 145
700
e. Total Nonrequested Distribution
(Sum of 15d (1), (2), and (3)
8,350
8,157
f. Total Distribution (Sum of 15c and 15e)
17,721
17,434
g. Copies not Distributed
565
575
h. Total (Sum of 15f and 15g)
18,286
18,009
i. Percent Paid and/or Requested Circulation
53%
53%
16. Electronic Copy Circulation
a. Requested and Paid Electronic Copies
943
1550
b. Total Requested and Paid Print Copies
(Line 15c) + Requested/Paid Electronic
Copies (Line 16a)
10314
10827
c. Total Requested Copy Distribution (Line 15f)
+ Requested/Paid Electronic Copies (Line 16a)
18664
18984
d. Percent Paid and/or Requested Circulation
(Both Print & Electronic Copies)
(16b divided by 16c x 100)
55%
57%
I certify that 50% of all my distributed copies (electronic and print) are legitimate requests
or paid copies.
17. Publication of Statement of Ownership for a Requester Publication is required and will
be printed in the October 2016 issue of this publicatiion
18. Michael Barbee, Audience Development Director - Date 9/15/2016
I certify that all information furnished on this form is true and complete. I understand that
anyone who furnishes false or misleading information on this form or who omits material
or information requested on the form may be subject to criminal sanctions (including fines
and imprisonment) and/or civil sanctions (including civil penalties).


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bake - October 2016

Table of Contents for the Digital Edition of bake - October 2016

bake - October 2016
The Promotion Issue - The Hiring Dilemma
Table of Contents
News Bites - Boudin Bakery Names CEO
Bantam Bagels Expands Distribution
AIB Launches New Certification
Equity Group Buys Wetzel’s Pretzels
Personality - Anne Heap
Management - Measuring Your Metrics
bake - October 2016 - bake - October 2016
bake - October 2016 - 2
bake - October 2016 - The Promotion Issue - The Hiring Dilemma
bake - October 2016 - 4
bake - October 2016 - Table of Contents
bake - October 2016 - Equity Group Buys Wetzel’s Pretzels
bake - October 2016 - 7
bake - October 2016 - Personality - Anne Heap
bake - October 2016 - 9
bake - October 2016 - Management - Measuring Your Metrics
bake - October 2016 - 11
bake - October 2016 - 12
bake - October 2016 - 13
bake - October 2016 - 14
bake - October 2016 - 15
bake - October 2016 - 16
bake - October 2016 - 17
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