bake - October 2016 - 38

Artisan Rolls
Gone are the days of a sandwich shop serving ham and

Another unique bread that has been employed at high-end

cheese on a white bread bun. As the consumer's palate has

sandwich chains is focaccia. This flat, oven-baked Italian style

evolved, so too have sandwich ingredients and the bread that

bread is similar to pizza dough in texture. Major players in the

encases them.

sandwich world such as Atlanta Bread Company have made
variations on this, using flavors like Mediterranean and onion.

Health and taste have become the two top factors in food

It can be thicker than a typical flatbread, which makes it a

changes, which is why the artisan roll has triumphed over its

perfect match for artisan sandwiches.

ordinary bread peers. National sandwich chains have found
that customers consider great bread to be a critical compo-

We'd be remiss if we didn't mention consistently popular

nent of a great sandwich. We've seen customers come in

breads like ciabatta and multigrain. Bakeries and cafes across

droves to these restaurants in search of gourmet sandwiches,

the country have used these to great effect, and both for

a trend witnessed for years at local retail bakeries and cafes.

different reasons. Some refer to ciabatta as the Pinot Noir of
artisan breads. While it isn't the easiest bread to make, it is

Sharing a space with the Santa Barbara (California) Wine

certainly one of the most rewarding. Sales of ciabatta sand-

Collective, newly opened Helena Avenue Bakery specializes in

wiches have motivated national sandwich chains for years.

sweet and savory, and chef Weston Richards (of Spare Parts
pop-up acclaim) oversees the take-out picnic counter where

Multigrain, on the other hand, is motivated more by the

Country Walnut bâtard, hand pies with seasonal jam, and the

healthy-eating movement. It is usually very tasty, sure, but

cold fried chicken sandwich on ciabatta are just a few of the

more importantly it satisfies the healthy eater's goal of finding

signature treats offered.

a nutritious meal option that has the added benefit of a delicious artisan taste.

To examine which direction your bakery should head in, you
can look at the successful retailers to see the types of artisan

Sandwich sales can be a major driver of bakery business

rolls that have been at the top of their sales. Notable newcomer

success, and your mastery of these artisan rolls will make your

Union Loafers in St. Louis features hand-crafted ciabatta rolls

menu the shining light in your local sandwich community.

on four sandwiches, including smoked beet and trout salad.

B R IA N A MICK

38 < OCT 2016 | bakemag.com


http://www.bakemag.com

bake - October 2016

Table of Contents for the Digital Edition of bake - October 2016

bake - October 2016
The Promotion Issue - The Hiring Dilemma
Table of Contents
News Bites - Boudin Bakery Names CEO
Bantam Bagels Expands Distribution
AIB Launches New Certification
Equity Group Buys Wetzel’s Pretzels
Personality - Anne Heap
Management - Measuring Your Metrics
bake - October 2016 - bake - October 2016
bake - October 2016 - 2
bake - October 2016 - The Promotion Issue - The Hiring Dilemma
bake - October 2016 - 4
bake - October 2016 - Table of Contents
bake - October 2016 - Equity Group Buys Wetzel’s Pretzels
bake - October 2016 - 7
bake - October 2016 - Personality - Anne Heap
bake - October 2016 - 9
bake - October 2016 - Management - Measuring Your Metrics
bake - October 2016 - 11
bake - October 2016 - 12
bake - October 2016 - 13
bake - October 2016 - 14
bake - October 2016 - 15
bake - October 2016 - 16
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