bake - October 2016 - 21

"What drives customers to come back to us is the
inspiration they get from helping us create their unique
cakes," Wyatt says. "What we do makes people happy.
People need to feel that joy around their special occasion. You just don't get that same feeling when you go
to a supermarket and pick up a sheet cake."
Now, the bakery owner believes it is time to take their

"This fills a void, as we are
going to appeal to the arts
and entertainment crowd."
Chris Wyatt, owner of Amaru Confections

marketing up a notch with the arrival soon of their new
retail location that will serve as a date night dessert
bar, in addition to helping promote their unique cakes
for weddings and other special occasions.
"In the 16 years we have been in business the
national television shows have done us a great
service," he says. "People are willing to spend the
money for great cakes. We are building five-tier
wedding cakes every weekend."
As a recent example, Amaru Confections made a
$500 groom's cake in which they used a three-dimensional printer to make the gears and rotors for a twofoot-tall helicopter cake. The propellers actually spun
around the cake.
"Knowing what we know now, if I did it again, we'd
charge closer to $800," Wyatt says. "But when people
saw it, the wow factor was worth it. It became a
conversation piece. Eighty percent of the cakes we
do, we know our exact costs. But sometimes you have
to try something new."
Branching Out

Elegant desserts that deliver consistency command a premium.

In other new ideas to promote and expand your
brand recognition, acclaimed Boudin Bakery is

Plaza," says Danielle Merkins, general manager for

joining a new retail development Broadway Plaza in

Boudin SF Walnut Creek.

Walnut Creek, California. The iconic open-air retail
center, anchored by Nordstrom, Neiman Marcus and

From a tiny, old-world bakery on San Francisco's

Macy's, will unveil additions that more than double

Dupont Street, Boudin has evolved to the state-of-

mall shop space, adding 50 new stores. In all, total

the-art facilities and services and emerged as San

GLA for Broadway Plaza, the foremost retail destina-

Francisco's oldest continuously running company. The

tion for the East Bay market of San Francisco since

brand now includes neighborhood bakery cafes, fine

1951, is now more than 900,000 square feet. Favorite

bistros, and nontraditional locations.

local experiences add to the redeveloped property's
overall appeal.

With a quaint exterior that recalls the company's Gold
Rush roots, Boudin Bakery is a leading attraction

"We are excited to be back in Walnut Creek and

at Disney's California Adventure park. This location

excited to be a part of the newly renovated Broadway

offers consumers the chance to watch bakers work

bakemag.com | OCT 2016 > 21


http://www.bakemag.com

bake - October 2016

Table of Contents for the Digital Edition of bake - October 2016

bake - October 2016
The Promotion Issue - The Hiring Dilemma
Table of Contents
News Bites - Boudin Bakery Names CEO
Bantam Bagels Expands Distribution
AIB Launches New Certification
Equity Group Buys Wetzel’s Pretzels
Personality - Anne Heap
Management - Measuring Your Metrics
bake - October 2016 - bake - October 2016
bake - October 2016 - 2
bake - October 2016 - The Promotion Issue - The Hiring Dilemma
bake - October 2016 - 4
bake - October 2016 - Table of Contents
bake - October 2016 - Equity Group Buys Wetzel’s Pretzels
bake - October 2016 - 7
bake - October 2016 - Personality - Anne Heap
bake - October 2016 - 9
bake - October 2016 - Management - Measuring Your Metrics
bake - October 2016 - 11
bake - October 2016 - 12
bake - October 2016 - 13
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