INTRODUCTORY LETTER Unique Products Sell English version starts on page As bakeries strive to drive higher customer traffic and boost profits in today's competitive environment, one of the most successful strategies is putting a new twist on traditional favorites. 34 Anyone who has ever spent much time shopping in food stores understands that consumers typically tend to have price parameters in mind for what they are willing to pay for basic commodities like bread. But when a retailer puts a new spin on a particular bread or pastry, and essentially redefines the category, the consumer perception is changed regarding how much they will spend. That's a good thing. Because when you turn a product from a commodity into a luxury, customers expect to pay more. In this issue of BakeMark's Panadería, you will find numerous examples of how bakery owners are reinventing or tweaking traditional products and, thus, creating unique products that command a premium. BakeMark is committed to innovation and your continued success. We encourage you to contact your local BakeMark Sales Representative and visit www.yourbakemark.com to learn more about everything BakeMark has to offer. Very Best Regards, Your BakeMark USA Team CONTENTS 34 BREADS & BAKING 35 CAKES & DECORATING If you would like to download this issue of Panadería or would like to see previous issues, please go to www.yourbakemark.com 4 SEPTEMBER 16 | PANADERIA 36 WHY FRESHNESS MATTERS 38 BAKERY PROFILES 50 FEATURED RECIPES 51 FEATURED PRODUCTShttp://www.yourbakemark.com http://www.yourbakemark.com