bake - September 2016 - 50

'tis the season

for pie
Nearly half of your customers associate 'comfort' with
pie. So gear up for holidays with a wide variety.
BY ANNA BRAUNSDORF
Did you know that 90 percent of Americans agree

Don't forget the post-Christmas/pre-New Year's Eve

Pies are enjoying

that a slice of pie represents one of the simple plea-

window, too. Customers looking to keep the festivi-

a renaisaance in

sures in life? The American Pie Council also reports

ties alive between the two holidays will appreciate an

America thanks to

that for nearly 50 percent of Americans, the word

assortment of pies from which to choose.

increased interest

"comforting" comes to mind when they think of pie,

in comfort foods

and some 20 percent of them have eaten an entire

Sales Potential

for the holidays.

pie by themselves.

When done right, holiday pie offerings have the
potential to drastically boost your end-of-year sales.

The popularity of pie is without question, and the

"The last quarter of the year is very proﬁtable for

upcoming holiday season is a wonderful time to capi-

Three Brothers Bakery," McCullough said. "Our

talize on this all-American dessert.

December proﬁts are usually double what we do any
other month, and we continue to grow."

Timeline
So when is a good time to start thinking about

Regarding pies speciﬁcally, McCullough said, "In 2010,

holiday pies?

just after our Country Living accolade, we sold about
200 pies. In 2016, we'll sell about 7,000 pies and will

According to Kelsey McCullough of Three Brothers

have ﬁlled up a FedEx Bobtail about 4 to 5 times."

Bakery in Houston, Texas, "Customers looking for corpo-

To maximize your earnings potential, think beyond

rate gifts start shopping in July and August. Our other

physical pies, too. For example, pie subscriptions, in

customers start their holiday pie shopping in October."

which customers sign up a friend to receive a pie a

50 < SEP 2016 | bakemag.com

http://www.bakemag.com

bake - September 2016

Table of Contents for the Digital Edition of bake - September 2016

bake - September 2016
Editor's Note - Why IBIE is the answer
Table of Contents
News Bites - Guild Launches Artisan Baker Certification
Callebaut Hosts ‘Eatalian’ Event
General Mills Files Patent on Gluten- Free Oats
President Signs GMO Labeling Bill
Toppers Pizza Rises
Personality - Mike Zakowski
Management - Loyalty Shopper Programs
Labor Front - 10 Steps to Better Accounting
Ingredients - Emotional Connections
Equipment - What to Know About Freezers
Food halls go big
Seasonal specials
Starbucks goes artisan
In full bloom
'Tis the season for pie
Packaging design
Pretzel Demand Breeds Creativity
Custom Convenience
The Latin Flavor Influence
Holiday Brownies
Cafe - Breakfast for Dinner
7 Steps to Great Coffee
Products
Product Showcase
Classifieds
Ad Index
Online - Bakemag.com
Bakemark's Panaderia
INTRODUCCIÓN - Los Productos Únicos Se Venden
INTRODUCTORY LETTER - Unique Products Sell
PAN Y HORNEO - Celebrando el Día de los Muertos
PASTELES Y DECORACIONES - Inspirado por la Aventura
Por Qué La Frescura Es Importante
PERFILES - Lola's Market
Panadería Tres Hermanos
La Reyna Bakery
Garcia’s Bakery
Fernandez Bakery
La Azteca Bakery
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - Celebrating Día de los Muertos
CAKES AND DECORATING - Inspired by Adventure
Why Freshness Matters
PROFILES - Lola's Market
Panadería Tres Hermanos
La Reyna Bakery
Garcia’s Bakery
Fernandez Bakery
La Azteca Bakery
FEATURED RECIPES
FEATURED PRODUCTS
bake - September 2016 - BB1
bake - September 2016 - BB2
bake - September 2016 - bake - September 2016
bake - September 2016 - 2
bake - September 2016 - Editor's Note - Why IBIE is the answer
bake - September 2016 - 4
bake - September 2016 - 5
bake - September 2016 - Table of Contents
bake - September 2016 - 7
bake - September 2016 - Toppers Pizza Rises
bake - September 2016 - 9
bake - September 2016 - Personality - Mike Zakowski
bake - September 2016 - 11
bake - September 2016 - Management - Loyalty Shopper Programs
bake - September 2016 - 13
bake - September 2016 - Labor Front - 10 Steps to Better Accounting
bake - September 2016 - 15
bake - September 2016 - Ingredients - Emotional Connections
bake - September 2016 - 17
bake - September 2016 - Equipment - What to Know About Freezers
bake - September 2016 - 19
bake - September 2016 - Food halls go big
bake - September 2016 - 21
bake - September 2016 - 22
bake - September 2016 - 23
bake - September 2016 - 24
bake - September 2016 - 25
bake - September 2016 - 26
bake - September 2016 - 27
bake - September 2016 - 28
bake - September 2016 - 29
bake - September 2016 - 30
bake - September 2016 - 31
bake - September 2016 - 32
bake - September 2016 - 33
bake - September 2016 - Seasonal specials
bake - September 2016 - 35
bake - September 2016 - 36
bake - September 2016 - 37
bake - September 2016 - Starbucks goes artisan
bake - September 2016 - 39
bake - September 2016 - 40
bake - September 2016 - 41
bake - September 2016 - In full bloom
bake - September 2016 - 43
bake - September 2016 - 44
bake - September 2016 - 45
bake - September 2016 - 46
bake - September 2016 - 47
bake - September 2016 - 48
bake - September 2016 - 49
bake - September 2016 - 'Tis the season for pie
bake - September 2016 - 51
bake - September 2016 - 52
bake - September 2016 - 53
bake - September 2016 - 54
bake - September 2016 - 55
bake - September 2016 - Packaging design
bake - September 2016 - 57
bake - September 2016 - 58
bake - September 2016 - 59
bake - September 2016 - 60
bake - September 2016 - 61
bake - September 2016 - Pretzel Demand Breeds Creativity
bake - September 2016 - 63
bake - September 2016 - 64
bake - September 2016 - 65
bake - September 2016 - Custom Convenience
bake - September 2016 - 67
bake - September 2016 - 68
bake - September 2016 - 69
bake - September 2016 - The Latin Flavor Influence
bake - September 2016 - 71
bake - September 2016 - 72
bake - September 2016 - 73
bake - September 2016 - Holiday Brownies
bake - September 2016 - 75
bake - September 2016 - Cafe - Breakfast for Dinner
bake - September 2016 - 77
bake - September 2016 - 7 Steps to Great Coffee
bake - September 2016 - 79
bake - September 2016 - Products
bake - September 2016 - Product Showcase
bake - September 2016 - Classifieds
bake - September 2016 - 83
bake - September 2016 - 84
bake - September 2016 - 85
bake - September 2016 - 86
bake - September 2016 - 87
bake - September 2016 - 88
bake - September 2016 - Ad Index
bake - September 2016 - Online - Bakemag.com
bake - September 2016 - 91
bake - September 2016 - 92
bake - September 2016 - 93
bake - September 2016 - 94
bake - September 2016 - Bakemark's Panaderia
bake - September 2016 - PAN2
bake - September 2016 - INTRODUCCIÓN - Los Productos Únicos Se Venden
bake - September 2016 - INTRODUCTORY LETTER - Unique Products Sell
bake - September 2016 - PAN5
bake - September 2016 - PAN Y HORNEO - Celebrando el Día de los Muertos
bake - September 2016 - PAN7
bake - September 2016 - PASTELES Y DECORACIONES - Inspirado por la Aventura
bake - September 2016 - PAN9
bake - September 2016 - PAN10
bake - September 2016 - PAN11
bake - September 2016 - PAN12
bake - September 2016 - PAN13
bake - September 2016 - Por Qué La Frescura Es Importante
bake - September 2016 - PAN15
bake - September 2016 - PAN16
bake - September 2016 - PAN17
bake - September 2016 - PERFILES - Lola's Market
bake - September 2016 - PAN19
bake - September 2016 - PAN20
bake - September 2016 - PAN21
bake - September 2016 - Panadería Tres Hermanos
bake - September 2016 - PAN23
bake - September 2016 - La Reyna Bakery
bake - September 2016 - PAN25
bake - September 2016 - Garcia’s Bakery
bake - September 2016 - PAN27
bake - September 2016 - Fernandez Bakery
bake - September 2016 - PAN29
bake - September 2016 - La Azteca Bakery
bake - September 2016 - PAN31
bake - September 2016 - RECETAS DESTACADAS
bake - September 2016 - PRODUCTOS DESTACADOS
bake - September 2016 - BREAD AND BAKING - Celebrating Día de los Muertos
bake - September 2016 - CAKES AND DECORATING - Inspired by Adventure
bake - September 2016 - Why Freshness Matters
bake - September 2016 - PAN37
bake - September 2016 - PROFILES - Lola's Market
bake - September 2016 - PAN39
bake - September 2016 - Panadería Tres Hermanos
bake - September 2016 - PAN41
bake - September 2016 - La Reyna Bakery
bake - September 2016 - PAN43
bake - September 2016 - Garcia’s Bakery
bake - September 2016 - PAN45
bake - September 2016 - Fernandez Bakery
bake - September 2016 - PAN47
bake - September 2016 - La Azteca Bakery
bake - September 2016 - PAN49
bake - September 2016 - FEATURED RECIPES
bake - September 2016 - FEATURED PRODUCTS
bake - September 2016 - PAN52
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