contents 10 14 18 28 34 46 FEATURES 18 28 34 38 6 STEPS TO GLORY SELL TO SUPERMARKETS BACK TO SCHOOL FUNCTIONAL FLOURS Follow these six innovative ideas to strengthen your bakery business by pursuing nontraditional avenues that help you drive new sales. From community outreach to ethnic fusion, the options abound. The path to creating a market for your signature products outside your retail establishment is never an easy one to follow, but perseverance often pays off. Just ask Danny Turner. Plan ahead to promote sweet snacks for families and children in a few months with creative "theme" ideas that grab attention. From breakfast muffins to "school crossing" displays, these ideas will get you started. Ancient grains and sprouted flour blends are providing bakers with new tools to develop flavorful breads and bakery products that appeal to all types of customers for a wide variety of reasons. DEPARTMENTS COVER Issue No. / 6 06 News Bites 16 Equipment 08 Personality Spotlight 38 Bread and Baking 10 Management 44 Cake 12 Labor Front 46 Cafe 14 Ingredients 49 Products BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. The April 30 grand opening of a new Starbucks in Ferguson, Missouri, has bakery owner Natalie DuBose smiling because Starbucks is now selling Natalie's Cakes signature caramel cakes at more than 30 locations in the St. Louis area. (page 18) Photo courtesy of Starbucks THE WHOLESALE ISSUE: 6 steps to glory SELL TO SUPERMARKETS Perseverance pays off BACK TO SCHOOL Plan ahead to promote sweet snacks FUNCTIONAL FLOURS Ancient grain and sprouted blends Natalie DuBose | Natalie's Cakes bakemag.com | JUN 2016 > 05http://www.bakemag.com