PROFILES El Rancho (Bell) As the head baker at Mercado y Carniceria El Rancho, located on Bell Road in Phoenix, Arizona, Jesus Acosta pays close attention to detail in making bakery products that taste the way they should. This is not an easy task because it requires both experience and constant supervision over the daily process of baking dozens of different kinds of breads and pastries. El Rancho Bell operates one of the leading panaderías in Phoenix, where more than 1 million Hispanics of Mexican origin live. Many of these Hispanics come originally from Sonora, Mexico, just across the Mexico-US border to the south. Acosta grew up in Sonora, where he spent years learning the practices and procedures of making flavorful Mercado Y Carniceria El Rancho 2601 E. Bell Road Phoenix, AZ 85032 (602) 923-1101 MARCH 16 | PANADERIA 43