Glazed fresh fruit adds a strong statement of freshness to any spring occasion cake. * Get more exposure for your store * Strengthen the relationship between you and consumers * Collect new email addresses for future marketing campaigns In addition, promoting a dedicated Easter special timelimited offer will encourage potential customers to respond immediately and gives them a real motivation to come in and spend money in your store. On top of that, a special Easter deal is an excellent way to align your business, service or product with the spirit of the season. GRADUATION SEASON Late spring and early summer bring with them the graduation Offering a mix of different types of fruits on the top of your cakes creates a wonderful flavor profile. season. Graduation parties will range from pre-school through college programs. These occasions provide excellent opportunities for retail bakeries and decorators to showcase their skills. Even easy to execute standard cakes with simple add-ons appeal to the graduation cake shopper. in a matter of minutes. Add-ons for the graduation theme can go further than just the cap. Tiny books stacked up on a basic cake make for easy additions as well. Brainstorm with your creative decorators to come up with your own. EASY ADD-ONS CUSTOM IDEAS The key theme for most graduation cakes comes in the form of a graduation cap and the year of graduation. This easy addon takes any basic sheet or round cake and instantly turns it into a graduation cake. A little piped on lettering then customizes the cake When it comes to high end graduation cakes, the customer's imagination relative to your decorator's talent is the only limit. There are however, a few go-to ideas that decorators and sales people can use as catalysts to get the creative juices flowing when determining MARCH 16 | PANADERIA 41