contents 16 20 38 48 52 56 FEATURES 20 30 34 38 A CATERED AFFAIR TO REMEMBER WEDDING PLANNERS GO BIG KEEP YOUR EYES OPEN FOR OPPORTUNITIES EASTER PROMOTIONS Experts including Taste Catering in San Francisco and Butler's Pantry in St. Louis weigh in on the hottest trends in the catering business and how to create a wow factor. Caterers play a pivotal role in the success of any wedding. Check out the hottest trends for weddings and how to equip your operation for special outdoor events. Catered events are going strong now with the improved economy, so make sure your bakery business is watching for new business prospects. You already have what it takes. DEPARTMENTS The Easter holiday arrives earlier than normal this year. Be prepared with creative promotional ideas for theme parties, innovative ways to boost traffic, and how to gain insights for future marketing. COVER Issue No. / 2 BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. 08 News Bites 18 Equipment 10 Personality Spotlight 42 Bread and Baking 12 Management 48 Cake 14 Labor Front 54 Cafe 16 Ingredients 58 Products 06 < FEB 2016 | bakemag.com Rick Griggs, executive pastry chef at Taste Catering & Event Planning in San Francisco, brings an artistic approach to his desserts for good reason; he doubles as an abstract artist whose paintings and pastries are inspired by California culture and cuisine. (page 20) Photo courtesy of Taste Catering THE CATERING ISSUE: the wow of catering WEDDING PLANNERS The hottest trends for 2016 OFFICE EVENTS & MORE How your bakery can capitalize EASTER PROMOTIONS Be ready with sweet ideashttp://www.bakemag.com