bake - Febuary 2016 - 38
easter promotions
Easter holiday comes early this year, so be
prepared with plenty of treats and sweet ideas.
BY JOHN UNREIN
More than 80 percent of Americans celebrate Easter,
A big fan of using Pinterest, Dewey's Bakery in
Easter falls on
and this holiday marks one of the biggest of the year
Winston-Salem, North Carolina, makes special
one of the earliest
for bakeries across the country. Get ready, because
"carrot cakes" for Easter, sculpted in the shape of a
dates this year,
Easter arrives soon this year on March 27, the earliest
giant carrot. Hot cross buns are also available in the
so plan ahead
date of the religious holiday in the past eight years.
bakery and online from Ash Wednesday through
Easter. These yeast-raised pastries are full of candied
with creative new
products and fun
Start now with social media announcements on
fruit and covered with a rich glaze and crumb cake
promotions.
Facebook, Twitter, Instagram and Pinterest, where
topping, making them perfect for Easter and spring-
you can post photos of colorful Easter cakes and even
time events.
specially priced Easter baskets filled with cookies or
other sweet treats from your bakery
Hot cross buns are also a specialty at McArthur's
Bakery in St. Louis.
At Sweetish Hill Bakery in Austin, Texas, they turn
Easter into a crowd-gathering event by making pink
From a marketer's perspective, Easter is a highly
and yellow boxes filled with cutout cookies in the
anticipated holiday that offers a great chance to get
shapes of bunnies and eggs, as well as Easter cakes
creative with social content.
enrobed in chocolate. The popular Austin bakery,
which celebrated its 40th anniversary in 2015, uses
For maximum effect, plan a family-focused event like
Facebook extensively to entice customers with new
an Easter egg hunt or photos with the Easter Bunny,
products and promotions for upcoming special occa-
which becomes a great marketing tool that is guar-
sions and national holidays.
anteed to drive traffic to your door. And while kids
38 < FEB 2016 | bakemag.com
http://www.bakemag.com
bake - Febuary 2016
Table of Contents for the Digital Edition of bake - Febuary 2016
bake - February 2016
Editor's Note - How to create the wow
Table of Contents
News Bites - Premium Chocolate Drives Sales
Egg Supplies on the Rebound
Guidelines Examine Refined Grains
Personality Spotlight - Amanda Rockman
Management - Online Financing
Labor Front - Watching What They Eat
Ingredients - Coming on Strong
Equipment - Dividing and Rounding Dough
A catered affair to remember
Wedding planners
Catered events
Easter promotions
Bread and Baking - Boom Time for Artisan Bread
Cake - Spring Cakes
Cookies Go Global
Cafe - Fired by Coal
Flavored by Coffee
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - Febuary 2016 - Editor's Note - How to create the wow
bake - Febuary 2016 - 2
bake - Febuary 2016 - 3
bake - Febuary 2016 - 4
bake - Febuary 2016 - 5
bake - Febuary 2016 - Table of Contents
bake - Febuary 2016 - 7
bake - Febuary 2016 - Guidelines Examine Refined Grains
bake - Febuary 2016 - 9
bake - Febuary 2016 - Personality Spotlight - Amanda Rockman
bake - Febuary 2016 - 11
bake - Febuary 2016 - Management - Online Financing
bake - Febuary 2016 - 13
bake - Febuary 2016 - Labor Front - Watching What They Eat
bake - Febuary 2016 - 15
bake - Febuary 2016 - Ingredients - Coming on Strong
bake - Febuary 2016 - 17
bake - Febuary 2016 - Equipment - Dividing and Rounding Dough
bake - Febuary 2016 - 19
bake - Febuary 2016 - A catered affair to remember
bake - Febuary 2016 - 21
bake - Febuary 2016 - 22
bake - Febuary 2016 - 23
bake - Febuary 2016 - 24
bake - Febuary 2016 - 25
bake - Febuary 2016 - 26
bake - Febuary 2016 - 27
bake - Febuary 2016 - 28
bake - Febuary 2016 - 29
bake - Febuary 2016 - Wedding planners
bake - Febuary 2016 - 31
bake - Febuary 2016 - 32
bake - Febuary 2016 - 33
bake - Febuary 2016 - Catered events
bake - Febuary 2016 - 35
bake - Febuary 2016 - 36
bake - Febuary 2016 - 37
bake - Febuary 2016 - Easter promotions
bake - Febuary 2016 - 39
bake - Febuary 2016 - 40
bake - Febuary 2016 - 41
bake - Febuary 2016 - Bread and Baking - Boom Time for Artisan Bread
bake - Febuary 2016 - 43
bake - Febuary 2016 - 44
bake - Febuary 2016 - 45
bake - Febuary 2016 - 46
bake - Febuary 2016 - 47
bake - Febuary 2016 - Cake - Spring Cakes
bake - Febuary 2016 - 49
bake - Febuary 2016 - 50
bake - Febuary 2016 - 51
bake - Febuary 2016 - Cookies Go Global
bake - Febuary 2016 - 53
bake - Febuary 2016 - Cafe - Fired by Coal
bake - Febuary 2016 - 55
bake - Febuary 2016 - Flavored by Coffee
bake - Febuary 2016 - 57
bake - Febuary 2016 - Products
bake - Febuary 2016 - 59
bake - Febuary 2016 - Product Showcase
bake - Febuary 2016 - 61
bake - Febuary 2016 - Classifieds
bake - Febuary 2016 - 63
bake - Febuary 2016 - 64
bake - Febuary 2016 - 65
bake - Febuary 2016 - Ad Index
bake - Febuary 2016 - Online - BakeMag.com
bake - Febuary 2016 - 68
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