bake - Febuary 2016 - 34
catered events
Keep an eye open for catering
opportunities, both large and small.
BY ANNA BRAUNSDORF
Many bakeries have mastered retail and online outlets
reunions, graduations, and so on," Rouwhorst says.
Retail bakeries can
but have ignored their potentially lucrative catering
"Our smaller events are meetings, parties, wedding
take advantage of
potential. According to Butch Rouwhorst, owner and
showers, baby showers, rehearsal dinners, family
a new opportunity,
chef of Ryke's Bakery, Catering, and Café in Michigan,
gatherings, graduations, and birthdays."
as catering is "alive
"The catering market is alive and well. Once again,
and well."
people have more money than time."
Tatte Bakery & Café in Massachusetts also caters a
wide variety of events, including some in their own
Catering is a natural extension for bakeries. "A bakery
event spaces. "We host events in our spaces during
has four ingredients that a catering company needs,"
the weekends and mornings, and customers also often
Rouwhorst says. "Ovens, a work space, coolers, and
ask us to cater in their houses" says Tzurit Or, pastry
customer flow. A bakery's ovens are normally large and
chef and owner of Tatte. "We offer our design services
down by late morning, so why not fill them up again?
for an additional charge, so you can go from a simple
The work space is already being paid for, so utilize the
pick-up catering to a full-service catering with us."
footprint. If you have coolers and can outgrow them,
you're succeeding. And as for customer flow, the best
Menu Ideas and Current Trends
advertising is word of mouth; just insert good food."
Your catering menu should reflect your existing
product offerings. "Don't recreate the wheel, just cover
Event Types
more ground," Rouwhorst says. "Build your menu offer-
People seek out caterers for a number of events. Ryke's
ings around items that can be picked up, and create
Bakery services events large and small. "Our large
packaging for your current products; make it easy!"
events are weddings, corporate events, fundraisers,
It's also important to be well-rounded. "I never think
34 < FEB 2016 | bakemag.com
http://www.bakemag.com
bake - Febuary 2016
Table of Contents for the Digital Edition of bake - Febuary 2016
bake - February 2016
Editor's Note - How to create the wow
Table of Contents
News Bites - Premium Chocolate Drives Sales
Egg Supplies on the Rebound
Guidelines Examine Refined Grains
Personality Spotlight - Amanda Rockman
Management - Online Financing
Labor Front - Watching What They Eat
Ingredients - Coming on Strong
Equipment - Dividing and Rounding Dough
A catered affair to remember
Wedding planners
Catered events
Easter promotions
Bread and Baking - Boom Time for Artisan Bread
Cake - Spring Cakes
Cookies Go Global
Cafe - Fired by Coal
Flavored by Coffee
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - Febuary 2016 - Editor's Note - How to create the wow
bake - Febuary 2016 - 2
bake - Febuary 2016 - 3
bake - Febuary 2016 - 4
bake - Febuary 2016 - 5
bake - Febuary 2016 - Table of Contents
bake - Febuary 2016 - 7
bake - Febuary 2016 - Guidelines Examine Refined Grains
bake - Febuary 2016 - 9
bake - Febuary 2016 - Personality Spotlight - Amanda Rockman
bake - Febuary 2016 - 11
bake - Febuary 2016 - Management - Online Financing
bake - Febuary 2016 - 13
bake - Febuary 2016 - Labor Front - Watching What They Eat
bake - Febuary 2016 - 15
bake - Febuary 2016 - Ingredients - Coming on Strong
bake - Febuary 2016 - 17
bake - Febuary 2016 - Equipment - Dividing and Rounding Dough
bake - Febuary 2016 - 19
bake - Febuary 2016 - A catered affair to remember
bake - Febuary 2016 - 21
bake - Febuary 2016 - 22
bake - Febuary 2016 - 23
bake - Febuary 2016 - 24
bake - Febuary 2016 - 25
bake - Febuary 2016 - 26
bake - Febuary 2016 - 27
bake - Febuary 2016 - 28
bake - Febuary 2016 - 29
bake - Febuary 2016 - Wedding planners
bake - Febuary 2016 - 31
bake - Febuary 2016 - 32
bake - Febuary 2016 - 33
bake - Febuary 2016 - Catered events
bake - Febuary 2016 - 35
bake - Febuary 2016 - 36
bake - Febuary 2016 - 37
bake - Febuary 2016 - Easter promotions
bake - Febuary 2016 - 39
bake - Febuary 2016 - 40
bake - Febuary 2016 - 41
bake - Febuary 2016 - Bread and Baking - Boom Time for Artisan Bread
bake - Febuary 2016 - 43
bake - Febuary 2016 - 44
bake - Febuary 2016 - 45
bake - Febuary 2016 - 46
bake - Febuary 2016 - 47
bake - Febuary 2016 - Cake - Spring Cakes
bake - Febuary 2016 - 49
bake - Febuary 2016 - 50
bake - Febuary 2016 - 51
bake - Febuary 2016 - Cookies Go Global
bake - Febuary 2016 - 53
bake - Febuary 2016 - Cafe - Fired by Coal
bake - Febuary 2016 - 55
bake - Febuary 2016 - Flavored by Coffee
bake - Febuary 2016 - 57
bake - Febuary 2016 - Products
bake - Febuary 2016 - 59
bake - Febuary 2016 - Product Showcase
bake - Febuary 2016 - 61
bake - Febuary 2016 - Classifieds
bake - Febuary 2016 - 63
bake - Febuary 2016 - 64
bake - Febuary 2016 - 65
bake - Febuary 2016 - Ad Index
bake - Febuary 2016 - Online - BakeMag.com
bake - Febuary 2016 - 68
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