bake - Febuary 2016 - 20

a catered affair
to remember
Catering requires you to create a wow factor
and leave a lasting impression.
BY JOHN UNREIN
Catering represents a $10 billion business in the United

And take note of this vital trend, provided by insight

Taste Catering &

States and, according to new survey by the International

from Andrew Freeman & Co., which celebrates its 10th

Event Planning

Caterers Association (ICA), 80 percent of members

anniversary as one of the country's leading boutique

in San Francisco

surveyed reported their sales grew last year. And 92

hospitality and restaurant consulting firms: "In 2016,

offers an example

percent expect their business to increase in 2016.

chefs, restaurateurs and hoteliers will have to flex
their creative muscles even more than in years past

of how to put a
creative spin on

As the US economy improves, these are high times

in order to satisfy many audiences - hence, taking

traditional desserts

again for the catering industry, fueled by corporate

on 'multiple personalities' to please multiple types of

like carrot cake.

events (which 43 percent of ICA members cited as their

people at multiple times. The pressure is on like never

top growth area), weddings and social occasions.

before to pull out all the stops, think outside the box,
and stand out from the crowd. From top to bottom,

The typical catering operation does between

everyone in the hospitality world will need to get

$1 million and $2.5 million in annual gross sales,

inventive and identify coping mechanisms to keep the

according to industry statistics, but that doesn't mean

sanity, while still being profitable, in the coming year."

bakeries and bakery cafes can't play an important role
in the growth of this sector. The following industry

The following article examines three points of view:

insiders will tell you that the key to making it big

one from a leading caterer and event planner in San

(or at the very least, profitable) in catering is to be

Francisco, one from a 50-year St. Louis catering

prepared to deliver a unique experience that wows

business that includes a leading pastry shop as part

the customer beyond their expectations.

of its family, and one from an extraordinary cake

20 < FEB 2016 | bakemag.com


http://www.bakemag.com

bake - Febuary 2016

Table of Contents for the Digital Edition of bake - Febuary 2016

bake - February 2016
Editor's Note - How to create the wow
Table of Contents
News Bites - Premium Chocolate Drives Sales
Egg Supplies on the Rebound
Guidelines Examine Refined Grains
Personality Spotlight - Amanda Rockman
Management - Online Financing
Labor Front - Watching What They Eat
Ingredients - Coming on Strong
Equipment - Dividing and Rounding Dough
A catered affair to remember
Wedding planners
Catered events
Easter promotions
Bread and Baking - Boom Time for Artisan Bread
Cake - Spring Cakes
Cookies Go Global
Cafe - Fired by Coal
Flavored by Coffee
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - Febuary 2016 - Editor's Note - How to create the wow
bake - Febuary 2016 - 2
bake - Febuary 2016 - 3
bake - Febuary 2016 - 4
bake - Febuary 2016 - 5
bake - Febuary 2016 - Table of Contents
bake - Febuary 2016 - 7
bake - Febuary 2016 - Guidelines Examine Refined Grains
bake - Febuary 2016 - 9
bake - Febuary 2016 - Personality Spotlight - Amanda Rockman
bake - Febuary 2016 - 11
bake - Febuary 2016 - Management - Online Financing
bake - Febuary 2016 - 13
bake - Febuary 2016 - Labor Front - Watching What They Eat
bake - Febuary 2016 - 15
bake - Febuary 2016 - Ingredients - Coming on Strong
bake - Febuary 2016 - 17
bake - Febuary 2016 - Equipment - Dividing and Rounding Dough
bake - Febuary 2016 - 19
bake - Febuary 2016 - A catered affair to remember
bake - Febuary 2016 - 21
bake - Febuary 2016 - 22
bake - Febuary 2016 - 23
bake - Febuary 2016 - 24
bake - Febuary 2016 - 25
bake - Febuary 2016 - 26
bake - Febuary 2016 - 27
bake - Febuary 2016 - 28
bake - Febuary 2016 - 29
bake - Febuary 2016 - Wedding planners
bake - Febuary 2016 - 31
bake - Febuary 2016 - 32
bake - Febuary 2016 - 33
bake - Febuary 2016 - Catered events
bake - Febuary 2016 - 35
bake - Febuary 2016 - 36
bake - Febuary 2016 - 37
bake - Febuary 2016 - Easter promotions
bake - Febuary 2016 - 39
bake - Febuary 2016 - 40
bake - Febuary 2016 - 41
bake - Febuary 2016 - Bread and Baking - Boom Time for Artisan Bread
bake - Febuary 2016 - 43
bake - Febuary 2016 - 44
bake - Febuary 2016 - 45
bake - Febuary 2016 - 46
bake - Febuary 2016 - 47
bake - Febuary 2016 - Cake - Spring Cakes
bake - Febuary 2016 - 49
bake - Febuary 2016 - 50
bake - Febuary 2016 - 51
bake - Febuary 2016 - Cookies Go Global
bake - Febuary 2016 - 53
bake - Febuary 2016 - Cafe - Fired by Coal
bake - Febuary 2016 - 55
bake - Febuary 2016 - Flavored by Coffee
bake - Febuary 2016 - 57
bake - Febuary 2016 - Products
bake - Febuary 2016 - 59
bake - Febuary 2016 - Product Showcase
bake - Febuary 2016 - 61
bake - Febuary 2016 - Classifieds
bake - Febuary 2016 - 63
bake - Febuary 2016 - 64
bake - Febuary 2016 - 65
bake - Febuary 2016 - Ad Index
bake - Febuary 2016 - Online - BakeMag.com
bake - Febuary 2016 - 68
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