contents 12 14 26 30 32 40 FEATURES 18 26 28 30 TECH SAVVY MAXIMIZING MOBILE ON-DEMAND DELIVERY PANERA'S CHALLENGE New technology tools can turn your bakery's front register into a sales-driving machine. Learn how BakeHouse in Washington, D.C., utilizes its iPad POS system to analyze sales trends and manage inventory. Mobile marketing and mobile payment are becoming "musts" for a rising number of retailers in the bakery business. Find new ideas for promotions and loyalty programs to drive sales. Who would have thought customers would want coffee, cakes and donuts delivered to their doors? Learn how innovative companies like Amazon and DoorDash are delivering on a new promise. The nation's largest bakery cafe is building its competitive advantage by implementing a wide variety of initiatives, ranging from digital access to a sweeping commitment to menu transparency. DEPARTMENTS COVER 07 News Bites 16 Equipment 08 Personality Spotlight 32 Bread and Baking 10 Management 36 Cake 12 Labor Front 44 Cafe 14 Ingredients 49 Products 06 < JAN 2016 | bakemag.com After two and a half years in business, BakeHouse in Washington, D.C., is reaping the benefits of new technology that helps the retail/wholesale bakery analyze bottom-line profitability like never before. Photo courtesy of ShopKeep POS (page 18)http://www.bakemag.com