bake - January 2016 - 30

panera's challenge
Nation's largest bakery cafe chain is raising the
bar for meeting needs of today's consumers.
BY JOHN UNREIN
Thirty years ago, at a time when quick service often

Panera favorites, including mobile ordering and Rapid

meant low quality to the typical consumer, Panera

Pick-Up for to-go orders.

Bread set out to challenge this expectation. Now as
part of a sweeping commitment to menu transpar-

Panera Bread is focused on building competitive

ency, Panera Bread intends to move to 100 percent

advantage by reducing customer friction in its cafes

cage-free eggs in US Panera Bread and St. Louis

through its Panera 2.0 initiative, which includes digital

Bread Co. bakery-cafe food menus by 2020. This will

access and improved operational processes, and

include shell eggs, hardboiled and liquid egg whites

driving customer desire through innovation in food,

in addition to those used in sweet goods, soufflés

marketing and store design. Panera has also been

and dressings - a total of more than 120 million eggs

focused on driving continued traditional cafe expan-

system wide annually.

sion, while working to enhance capabilities necessary
to generate expanded growth in several large adjacent

The company is presently 21 percent cage-free rela-

businesses, including large-order delivery (catering),

tive to the approximately 70 million shell eggs, hard

small-order delivery and consumer packaged goods.

boiled and liquid egg whites prepared in cafe in 2015.
All hens that supply shell eggs and hard boiled eggs

Clean label commitment

for Panera also meet the standard for no antibiotics

Earlier in 2015, Panera Bread reaffirmed its commitment

ever and are fed a vegetarian-only diet.

to remove artificial additives by publishing a list of artificial colors, flavors, sweeteners and preservatives that

Future plans

the company has eliminated or intends to remove from

Now with investments in technology and operations,

its US Panera Bread and St. Louis Bread Co. bakery-

Panera Bread offers new ways for customers to enjoy

cafe food menus by the end of 2016. Panera is the first

30 < JAN 2016 | bakemag.com


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bake - January 2016

Table of Contents for the Digital Edition of bake - January 2016

Bake -- January 2016
Editor's Note - Beyond Breakfast
Table of Contents
News Bites - Corbion Caravan addresses vital wheat gluten shortage
Chocolatier joins Ambassador Club
A new decorating world record
Ardent supports organic wheat initiative
Personality - Nora Antene
Management - Co-Branding Clout
Labor Front - Monitoring Food Safety
Ingredients - Variations on Chocolate
Equipment - Time-Saving Depositors
Tech savvy
Maximizing mobile
On-demand delivery
Panera’s challenge
The Art of Pastry
Flatbread is Rising
Cupcakes on Parade
Paczki Day and Beyond
Cafe - Wild about Wings
Advanced Blending
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - January 2016 - Bake -- January 2016
bake - January 2016 - 2
bake - January 2016 - Editor's Note - Beyond Breakfast
bake - January 2016 - 4
bake - January 2016 - 5
bake - January 2016 - Table of Contents
bake - January 2016 - Ardent supports organic wheat initiative
bake - January 2016 - Personality - Nora Antene
bake - January 2016 - 9
bake - January 2016 - Management - Co-Branding Clout
bake - January 2016 - 11
bake - January 2016 - Labor Front - Monitoring Food Safety
bake - January 2016 - 13
bake - January 2016 - Ingredients - Variations on Chocolate
bake - January 2016 - 15
bake - January 2016 - Equipment - Time-Saving Depositors
bake - January 2016 - 17
bake - January 2016 - Tech savvy
bake - January 2016 - 19
bake - January 2016 - 20
bake - January 2016 - 21
bake - January 2016 - 22
bake - January 2016 - 23
bake - January 2016 - 24
bake - January 2016 - 25
bake - January 2016 - Maximizing mobile
bake - January 2016 - 27
bake - January 2016 - On-demand delivery
bake - January 2016 - 29
bake - January 2016 - Panera’s challenge
bake - January 2016 - 31
bake - January 2016 - The Art of Pastry
bake - January 2016 - 33
bake - January 2016 - Flatbread is Rising
bake - January 2016 - 35
bake - January 2016 - Cupcakes on Parade
bake - January 2016 - 37
bake - January 2016 - 38
bake - January 2016 - 39
bake - January 2016 - Paczki Day and Beyond
bake - January 2016 - 41
bake - January 2016 - 42
bake - January 2016 - 43
bake - January 2016 - Cafe - Wild about Wings
bake - January 2016 - 45
bake - January 2016 - 46
bake - January 2016 - 47
bake - January 2016 - Advanced Blending
bake - January 2016 - Products
bake - January 2016 - 50
bake - January 2016 - Product Showcase
bake - January 2016 - Classifieds
bake - January 2016 - 53
bake - January 2016 - 54
bake - January 2016 - 55
bake - January 2016 - 56
bake - January 2016 - Ad Index
bake - January 2016 - Online - BakeMag.com
bake - January 2016 - 59
bake - January 2016 - 60
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