bake - January 2016 - 3

editor's note

January 2016 / Issue 1

THE TECHNOLOGY ISSUE:

beyond breakfast
As quick-service restaurants seek to reinvent their menu offer-

Another sign of new competition from McDonald's is the recent

ings to drive sales, the bakery business needs to pay close

unveiling of McCafé Bakery, the ﬁrst extension of the McCafé

attention to the latest developments at heavy hitters like

brand into food, which is rolling out across McDonald's restau-

McDonald's. A new study from The NPD Group examines the

rants in Canada. McCafé Bakery features authentic French

early stages of McDonald's recent decision to offer all-day

croissants, a mini Chocolatine and cream cheese Danishes

breakfast, providing useful details to the foodservice industry

made with real fruit. On Dec. 9, McDonald's unveiled the ﬁrst-

including bakeries.

ever standalone McCafé experience in Canada at Union Station
in Toronto. Establishing McCafé as a standalone destination is

Orders of McDonald's breakfast foods throughout the day

part of the company's ongoing strategy to build on its reputa-

increased from 39 percent pre-launch to 47 percent post-

tion as a leading coffee and cafe brand.

launch, according to the NPD Checkout Tracking study, which
analyzed a database containing receipts from more than

New McCafé products include freshly prepared sandwiches, like

27,000 McDonald's static buyers who visited before and after

the classic grilled cheese on stoneground multi-grain bread and

the McDonald's all-day breakfast launch. For bakeries, the

signature apple and brie croissant with honey.

takeaway insight here is that consumers appear willing to enjoy
breakfast foods beyond breakfast. Think of savory pastries

These developments provide crystal-clear evidence that

that can serve both as breakfast and lunch, and bakeries have

McDonald's is stepping up its game in efforts to lure customers

a perfect menu item to entice customers to stop at their place

away from premium retail shops like high-end bakeries. That's

instead of any national chain.

why this news is worth keeping an eye on.

JOHN UNREIN

junrein@sosland.com

bakemag.com | JAN 2016 > 03

http://www.bakemag.com

bake - January 2016

Table of Contents for the Digital Edition of bake - January 2016

Bake -- January 2016
Editor's Note - Beyond Breakfast
Table of Contents
News Bites - Corbion Caravan addresses vital wheat gluten shortage
Chocolatier joins Ambassador Club
A new decorating world record
Ardent supports organic wheat initiative
Personality - Nora Antene
Management - Co-Branding Clout
Labor Front - Monitoring Food Safety
Ingredients - Variations on Chocolate
Equipment - Time-Saving Depositors
Tech savvy
Maximizing mobile
On-demand delivery
Panera’s challenge
The Art of Pastry
Flatbread is Rising
Cupcakes on Parade
Paczki Day and Beyond
Cafe - Wild about Wings
Advanced Blending
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - January 2016 - Bake -- January 2016
bake - January 2016 - 2
bake - January 2016 - Editor's Note - Beyond Breakfast
bake - January 2016 - 4
bake - January 2016 - 5
bake - January 2016 - Table of Contents
bake - January 2016 - Ardent supports organic wheat initiative
bake - January 2016 - Personality - Nora Antene
bake - January 2016 - 9
bake - January 2016 - Management - Co-Branding Clout
bake - January 2016 - 11
bake - January 2016 - Labor Front - Monitoring Food Safety
bake - January 2016 - 13
bake - January 2016 - Ingredients - Variations on Chocolate
bake - January 2016 - 15
bake - January 2016 - Equipment - Time-Saving Depositors
bake - January 2016 - 17
bake - January 2016 - Tech savvy
bake - January 2016 - 19
bake - January 2016 - 20
bake - January 2016 - 21
bake - January 2016 - 22
bake - January 2016 - 23
bake - January 2016 - 24
bake - January 2016 - 25
bake - January 2016 - Maximizing mobile
bake - January 2016 - 27
bake - January 2016 - On-demand delivery
bake - January 2016 - 29
bake - January 2016 - Panera’s challenge
bake - January 2016 - 31
bake - January 2016 - The Art of Pastry
bake - January 2016 - 33
bake - January 2016 - Flatbread is Rising
bake - January 2016 - 35
bake - January 2016 - Cupcakes on Parade
bake - January 2016 - 37
bake - January 2016 - 38
bake - January 2016 - 39
bake - January 2016 - Paczki Day and Beyond
bake - January 2016 - 41
bake - January 2016 - 42
bake - January 2016 - 43
bake - January 2016 - Cafe - Wild about Wings
bake - January 2016 - 45
bake - January 2016 - 46
bake - January 2016 - 47
bake - January 2016 - Advanced Blending
bake - January 2016 - Products
bake - January 2016 - 50
bake - January 2016 - Product Showcase
bake - January 2016 - Classifieds
bake - January 2016 - 53
bake - January 2016 - 54
bake - January 2016 - 55
bake - January 2016 - 56
bake - January 2016 - Ad Index
bake - January 2016 - Online - BakeMag.com
bake - January 2016 - 59
bake - January 2016 - 60
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