bake - January 2016 - 27
Not only can customers
benefit from the use of
mobile apps, businesses
can benefit, too.
for example, has an app that allows customers to
remotely add themselves to a wait list, place a to-go
order, and view menus and promotions.
Dunkin' Donuts has also recently started testing
mobile On-the-Go Ordering and Dunkin' Delivery.
The On-the-Go Ordering app enables guests to order
in advance using their mobile phone, skip the line,
and go straight to pick up when they get inside the
store. With Dunkin' Delivery, customers can use the
a mobile app to share information about your menu
on-demand delivery service DoorDash to order their
items, including calorie counts, ingredients, dietary
favorite Dunkin' Donuts products with the click of a
considerations, and more. Some apps even make
button and have the products delivered in less than
information interactive, allowing customers to see how
45 minutes.
doing something like removing the whipped cream
from a particular product will affect the calorie count.
Business Benefits
Not only can customers benefit from the use of
A great example of this type of mobile app comes
mobile apps, businesses can benefit, too.
from the University of Illinois. Through it, students
can view campus menu items' ingredients and set
Mobile apps make it easy to compile star-ratings,
filters so they know which meals meet their dietary
customer complaints, and other traceable feedback
preferences. Additionally, students who download the
into easy-to-read dashboards and reports. From this
Campus Extras app can elect to receive push notifica-
information, you can spot pain points and take action.
tions that beam out nearby campus dining venues'
special offers.
Mobile apps can also measure every part of business
processes. For example, DoorDash measures every
Fleming's Prime Steakhouse and Wine Bar is also doing
part of delivery, from order time to when a customer
something innovative with its dining app: The establish-
receives his or her meal. By turning this information
ment's on-site customers can receive recommendations
into a math problem of sorts, the app's data can
for wine pairings via the brand's WinePad app.
help restaurant operators create an optimal delivery
experience.
Wait Lists, Deliveries, and to-go Orders
In today's fast-past world, people often want to
Lastly, mobile apps can help businesses perform a
begin or even complete their dining experience
variety of market research. For example, what you
from the comfort of their own homes. To attract
name menu items may affect customers' interest levels.
these customers, you can offer a mobile app that
GrubHub often performs multiple heuristic tests simul-
allows people to do things such as view current wait
taneously and receives verbiage recommendations
times or order and pay online. Outback Steakhouse,
based on trends and customer preferences.
bakemag.com | JAN 2016 > 27
http://www.bakemag.com
bake - January 2016
Table of Contents for the Digital Edition of bake - January 2016
Bake -- January 2016
Editor's Note - Beyond Breakfast
Table of Contents
News Bites - Corbion Caravan addresses vital wheat gluten shortage
Chocolatier joins Ambassador Club
A new decorating world record
Ardent supports organic wheat initiative
Personality - Nora Antene
Management - Co-Branding Clout
Labor Front - Monitoring Food Safety
Ingredients - Variations on Chocolate
Equipment - Time-Saving Depositors
Tech savvy
Maximizing mobile
On-demand delivery
Panera’s challenge
The Art of Pastry
Flatbread is Rising
Cupcakes on Parade
Paczki Day and Beyond
Cafe - Wild about Wings
Advanced Blending
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - January 2016 - Bake -- January 2016
bake - January 2016 - 2
bake - January 2016 - Editor's Note - Beyond Breakfast
bake - January 2016 - 4
bake - January 2016 - 5
bake - January 2016 - Table of Contents
bake - January 2016 - Ardent supports organic wheat initiative
bake - January 2016 - Personality - Nora Antene
bake - January 2016 - 9
bake - January 2016 - Management - Co-Branding Clout
bake - January 2016 - 11
bake - January 2016 - Labor Front - Monitoring Food Safety
bake - January 2016 - 13
bake - January 2016 - Ingredients - Variations on Chocolate
bake - January 2016 - 15
bake - January 2016 - Equipment - Time-Saving Depositors
bake - January 2016 - 17
bake - January 2016 - Tech savvy
bake - January 2016 - 19
bake - January 2016 - 20
bake - January 2016 - 21
bake - January 2016 - 22
bake - January 2016 - 23
bake - January 2016 - 24
bake - January 2016 - 25
bake - January 2016 - Maximizing mobile
bake - January 2016 - 27
bake - January 2016 - On-demand delivery
bake - January 2016 - 29
bake - January 2016 - Panera’s challenge
bake - January 2016 - 31
bake - January 2016 - The Art of Pastry
bake - January 2016 - 33
bake - January 2016 - Flatbread is Rising
bake - January 2016 - 35
bake - January 2016 - Cupcakes on Parade
bake - January 2016 - 37
bake - January 2016 - 38
bake - January 2016 - 39
bake - January 2016 - Paczki Day and Beyond
bake - January 2016 - 41
bake - January 2016 - 42
bake - January 2016 - 43
bake - January 2016 - Cafe - Wild about Wings
bake - January 2016 - 45
bake - January 2016 - 46
bake - January 2016 - 47
bake - January 2016 - Advanced Blending
bake - January 2016 - Products
bake - January 2016 - 50
bake - January 2016 - Product Showcase
bake - January 2016 - Classifieds
bake - January 2016 - 53
bake - January 2016 - 54
bake - January 2016 - 55
bake - January 2016 - 56
bake - January 2016 - Ad Index
bake - January 2016 - Online - BakeMag.com
bake - January 2016 - 59
bake - January 2016 - 60
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