bake - January 2016 - 25
PHOTO BY STARBUCKS
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opportunities, and inspiration to bakers everywhere since 1790. More than 1,000
tested and trusted baking tools and ingredients are available through King
Arthur Flour's Baker's Catalogue, at The Baker's Store in Norwich, Vermont, and
online at www.kingarthurflour.com.
Icing, Cookie & Cupcake Decorations
King Arthur Flour's robust and growing e-commerce business accounts for approximately 20 percent of its revenue. One of the challenges the company has faced in
recent years is balancing e-commerce and IT resources across its various channels,
including its popular recipe site. With a goal of finding ways to increase top-line
Décor, Mystical & Razzle Dazzle Powders
FDA Approved "Crystal Color Dusts"
growth for its e-commerce business, King Arthur Flour's web team needed to
improve online performance and increase conversion rates, especially for tablets
and mobile devices.
Dragees
Additionally, the IT team was concerned with safeguarding against potential
Distributed Denial of Service (DDoS) attacks and required a solution with integrated
security capabilities.
"Here at King Arthur Flour, we're committed to treating our customers with as
much care as we give to maintaining the high quality of our products," says Mike
Hoefer, director of web development at King Arthur Flour. "Part of this commitment is providing our online customers with the best possible user experience. By
Ballina
B
lli F
Fondant,
d
G
Gum P
Paste,
Modeling Paste &
Pastillage, Tylose, Spray
Lusters & Edible Lacquer
Spray, Kee-Seal Pastry Bags
deploying Yottaa, we have been able to significantly improve web performance,
Edible Isomalt Gems
Foil Cake Drums
enabling our customers to quickly and better engage with us online."
Textured Rolling Pins
Technology is changing the way bakery business is done on many fronts, as new
tools arrive in the marketplace that boost the ability for bakeries to improve profitability, increase sales and enhance efficiencies.
AVALON DECO SUPPLIES, INC.
800-325-3326 · Fax 516-676-6076
www.avalondeco.com
WWW.FACEBOOK.COM/AVALONDECO
info@avalondeco.com
bakemag.com | JAN 2016 > 25
http://www.kingarthurflour.com
http://www.avalondeco.com
http://WWW.FACEBOOK.COM/AVALONDECO
bake - January 2016
Table of Contents for the Digital Edition of bake - January 2016
Bake -- January 2016
Editor's Note - Beyond Breakfast
Table of Contents
News Bites - Corbion Caravan addresses vital wheat gluten shortage
Chocolatier joins Ambassador Club
A new decorating world record
Ardent supports organic wheat initiative
Personality - Nora Antene
Management - Co-Branding Clout
Labor Front - Monitoring Food Safety
Ingredients - Variations on Chocolate
Equipment - Time-Saving Depositors
Tech savvy
Maximizing mobile
On-demand delivery
Panera’s challenge
The Art of Pastry
Flatbread is Rising
Cupcakes on Parade
Paczki Day and Beyond
Cafe - Wild about Wings
Advanced Blending
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - January 2016 - Bake -- January 2016
bake - January 2016 - 2
bake - January 2016 - Editor's Note - Beyond Breakfast
bake - January 2016 - 4
bake - January 2016 - 5
bake - January 2016 - Table of Contents
bake - January 2016 - Ardent supports organic wheat initiative
bake - January 2016 - Personality - Nora Antene
bake - January 2016 - 9
bake - January 2016 - Management - Co-Branding Clout
bake - January 2016 - 11
bake - January 2016 - Labor Front - Monitoring Food Safety
bake - January 2016 - 13
bake - January 2016 - Ingredients - Variations on Chocolate
bake - January 2016 - 15
bake - January 2016 - Equipment - Time-Saving Depositors
bake - January 2016 - 17
bake - January 2016 - Tech savvy
bake - January 2016 - 19
bake - January 2016 - 20
bake - January 2016 - 21
bake - January 2016 - 22
bake - January 2016 - 23
bake - January 2016 - 24
bake - January 2016 - 25
bake - January 2016 - Maximizing mobile
bake - January 2016 - 27
bake - January 2016 - On-demand delivery
bake - January 2016 - 29
bake - January 2016 - Panera’s challenge
bake - January 2016 - 31
bake - January 2016 - The Art of Pastry
bake - January 2016 - 33
bake - January 2016 - Flatbread is Rising
bake - January 2016 - 35
bake - January 2016 - Cupcakes on Parade
bake - January 2016 - 37
bake - January 2016 - 38
bake - January 2016 - 39
bake - January 2016 - Paczki Day and Beyond
bake - January 2016 - 41
bake - January 2016 - 42
bake - January 2016 - 43
bake - January 2016 - Cafe - Wild about Wings
bake - January 2016 - 45
bake - January 2016 - 46
bake - January 2016 - 47
bake - January 2016 - Advanced Blending
bake - January 2016 - Products
bake - January 2016 - 50
bake - January 2016 - Product Showcase
bake - January 2016 - Classifieds
bake - January 2016 - 53
bake - January 2016 - 54
bake - January 2016 - 55
bake - January 2016 - 56
bake - January 2016 - Ad Index
bake - January 2016 - Online - BakeMag.com
bake - January 2016 - 59
bake - January 2016 - 60
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