bake - January 2016 - 18

tech savvy
New tools can turn your retail register into a
sales-driving machine. Learn how.
BY JOHN UNREIN
PHOTOGRAPHY BY SHOPKEEP & BAKESMART
Niall Cooper, who owns BakeHouse with his wife,

real-time sales and in-depth inventory management

Above: Thousands

Lindsey Morse, investigated several options for point-

24 hours a day. Employees also use the system as a

of retailers now use

of-sale systems prior to opening their retail/wholesale

time clock, an important asset for keeping track of

ShopKeep POS to

bakery two and a half years ago in Washington, D.C.

staffing and overtime.

keep track of sales

They decided on ShopKeep POS for several reasons,

trends and manage

such as analytical capabilities, customer support and

David Herzog, director of business development

inventory.

ease of use.

at ShopKeep POS, points out the biggest risk for
small business owners today is "staying in business."

"We found ShopKeep to be better with back-office

ShopKeep helps small businesses drive revenue and

information: charting inventory, which items are

proﬁtability by giving owners the same analytical

selling better, problems with transactions. It's very

tools as the big retailers. Technology is often viewed

user friendly," Cooper says. "We also found their

by small business as a cost. On the contrary, Herzog

customer support to be their strongest service. I don't

says this technology is a sales-driving tool.

expect anything to be perfect, but I do expect any
issues to be dealt with promptly and effectively."

Case in point: ShopKeep, the cloud-based technology
and business management solution for 20,000 inde-

With no upfront costs, neighborhood retailers like

pendent merchants, recently pulled same-store sales

BakeHouse are ﬁnding new technology tools to be an

data from 347 bakeries across the country during

attractive bonus for doing business in the 21st century.

Small Business Saturday (Nov. 28, 2015) and found

ShopKeep POS, for example, costs $49 a month per

signiﬁcant positive signs related to the health of the

register and includes the iPad register and analytics

retail bakery business. Bakeries saw a 7.28 percent

software that enables small business owners to track

increase in revenue on Small Business Saturday

18 < JAN 2016 | bakemag.com

http://www.bakemag.com

bake - January 2016

Table of Contents for the Digital Edition of bake - January 2016

Bake -- January 2016
Editor's Note - Beyond Breakfast
Table of Contents
News Bites - Corbion Caravan addresses vital wheat gluten shortage
Chocolatier joins Ambassador Club
A new decorating world record
Ardent supports organic wheat initiative
Personality - Nora Antene
Management - Co-Branding Clout
Labor Front - Monitoring Food Safety
Ingredients - Variations on Chocolate
Equipment - Time-Saving Depositors
Tech savvy
Maximizing mobile
On-demand delivery
Panera’s challenge
The Art of Pastry
Flatbread is Rising
Cupcakes on Parade
Paczki Day and Beyond
Cafe - Wild about Wings
Advanced Blending
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - January 2016 - Bake -- January 2016
bake - January 2016 - 2
bake - January 2016 - Editor's Note - Beyond Breakfast
bake - January 2016 - 4
bake - January 2016 - 5
bake - January 2016 - Table of Contents
bake - January 2016 - Ardent supports organic wheat initiative
bake - January 2016 - Personality - Nora Antene
bake - January 2016 - 9
bake - January 2016 - Management - Co-Branding Clout
bake - January 2016 - 11
bake - January 2016 - Labor Front - Monitoring Food Safety
bake - January 2016 - 13
bake - January 2016 - Ingredients - Variations on Chocolate
bake - January 2016 - 15
bake - January 2016 - Equipment - Time-Saving Depositors
bake - January 2016 - 17
bake - January 2016 - Tech savvy
bake - January 2016 - 19
bake - January 2016 - 20
bake - January 2016 - 21
bake - January 2016 - 22
bake - January 2016 - 23
bake - January 2016 - 24
bake - January 2016 - 25
bake - January 2016 - Maximizing mobile
bake - January 2016 - 27
bake - January 2016 - On-demand delivery
bake - January 2016 - 29
bake - January 2016 - Panera’s challenge
bake - January 2016 - 31
bake - January 2016 - The Art of Pastry
bake - January 2016 - 33
bake - January 2016 - Flatbread is Rising
bake - January 2016 - 35
bake - January 2016 - Cupcakes on Parade
bake - January 2016 - 37
bake - January 2016 - 38
bake - January 2016 - 39
bake - January 2016 - Paczki Day and Beyond
bake - January 2016 - 41
bake - January 2016 - 42
bake - January 2016 - 43
bake - January 2016 - Cafe - Wild about Wings
bake - January 2016 - 45
bake - January 2016 - 46
bake - January 2016 - 47
bake - January 2016 - Advanced Blending
bake - January 2016 - Products
bake - January 2016 - 50
bake - January 2016 - Product Showcase
bake - January 2016 - Classifieds
bake - January 2016 - 53
bake - January 2016 - 54
bake - January 2016 - 55
bake - January 2016 - 56
bake - January 2016 - Ad Index
bake - January 2016 - Online - BakeMag.com
bake - January 2016 - 59
bake - January 2016 - 60
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