bake - October 2015 - 3

editor's note

October 2015 / Issue 9

THE STORE DESIGN ISSUE:

why ambiance matters
When creating or reﬁning the look of your retail bakery store,

"While food quality remains essential, the overall experience is

keep in mind the importance of ambiance to the value that

becoming more important to today's diners who are looking for

customers associate with your brand. A new study sheds light

fun, social and unique dining occasions," suggests Kelly Weikel,

on how consumers are increasingly seeking places to eat out

director of consumer insights. "Service and atmosphere make

based on the opportunities for them to enjoy a fun, social and

up about 40 percent of gen Zers and millennials value equa-

unique experience.

tions at all types of limited and full-service restaurants. They
are looking for experiences they can share. They are doing so

Nearly 80 percent of consumers say that value is very impor-

both by connecting with others in the dining party and through

tant in their decision of where to choose to eat outside the

social media."

home, but their deﬁnition of foodservice value depends on
many factors. More often today, they are deﬁning value based

According to the groundbreaking study, 47 percent of millen-

on overall ambiance and the quality of menu offerings.

nials indicate they are seeking higher-quality fare more now
than in 2013, while 53 percent of loyalty card holders are very

While price will always play a major role, delivering on multidi-

likely to base their restaurant decision on a loyalty membership.

mensional elements of value is crucial as consumer attitudes

Ambiance rates highly across the board.

toward dining out shift and operational costs continue to rise.
To combat this, store operators must increase emphasis on the

The lesson here is that factors such as store design and ambi-

overall dining experience, according to Technomic's new study,

ance matter more to consumers than a decade ago, so make

Value & Pricing Consumer Trend Report.

sure your retail bakery makes a great impression.

JOHN UNREIN

junrein@sosland.com

bakemag.com | OCT 2015 > 03

http://www.bakemag.com

bake - October 2015

Table of Contents for the Digital Edition of bake - October 2015

bake - October 2015
Editor's Note - Why ambiance matters
Table of Contents
News Bites - “Not Just Pie” filling and topping contest
New sweetener combines coconut sugar, stevia
AB Mauri debuts organic product line
Mars, Inc. investing in food safety collaboration
My Favorite Things
Management - Balanced and Happy
Labor Front - Assign Trainees to Mentors
Ingredients - Fall Flavors with a Twist
Equipment - Slicers that Save Profits
The Comfort of Home
Superior Interiors
Embracing change
The great pumpkin
Authentic Breads and Rolls
Canelés are Special
Cheesecake for the Holidays
Ethnic Holiday Cakes
Cafe - Soup Season
“Clean” Label Beverages
Products
Product Showcase
Classifieds
Ad Index
Bakemag.com
bake - October 2015 - bake - October 2015
bake - October 2015 - 2
bake - October 2015 - Editor's Note - Why ambiance matters
bake - October 2015 - 4
bake - October 2015 - 5
bake - October 2015 - Table of Contents
bake - October 2015 - 7
bake - October 2015 - Mars, Inc. investing in food safety collaboration
bake - October 2015 - 9
bake - October 2015 - My Favorite Things
bake - October 2015 - 11
bake - October 2015 - Management - Balanced and Happy
bake - October 2015 - 13
bake - October 2015 - Labor Front - Assign Trainees to Mentors
bake - October 2015 - 15
bake - October 2015 - Ingredients - Fall Flavors with a Twist
bake - October 2015 - 17
bake - October 2015 - Equipment - Slicers that Save Profits
bake - October 2015 - 19
bake - October 2015 - 20
bake - October 2015 - 21
bake - October 2015 - The Comfort of Home
bake - October 2015 - 23
bake - October 2015 - 24
bake - October 2015 - 25
bake - October 2015 - 26
bake - October 2015 - 27
bake - October 2015 - 28
bake - October 2015 - 29
bake - October 2015 - 30
bake - October 2015 - 31
bake - October 2015 - Superior Interiors
bake - October 2015 - 33
bake - October 2015 - 34
bake - October 2015 - 35
bake - October 2015 - Embracing change
bake - October 2015 - 37
bake - October 2015 - 38
bake - October 2015 - 39
bake - October 2015 - The great pumpkin
bake - October 2015 - 41
bake - October 2015 - 42
bake - October 2015 - 43
bake - October 2015 - Authentic Breads and Rolls
bake - October 2015 - 45
bake - October 2015 - 46
bake - October 2015 - 47
bake - October 2015 - Canelés are Special
bake - October 2015 - 49
bake - October 2015 - 50
bake - October 2015 - 51
bake - October 2015 - Cheesecake for the Holidays
bake - October 2015 - 53
bake - October 2015 - Ethnic Holiday Cakes
bake - October 2015 - 55
bake - October 2015 - Cafe - Soup Season
bake - October 2015 - 57
bake - October 2015 - “Clean” Label Beverages
bake - October 2015 - Products
bake - October 2015 - Product Showcase
bake - October 2015 - Classifieds
bake - October 2015 - 62
bake - October 2015 - 63
bake - October 2015 - 64
bake - October 2015 - 65
bake - October 2015 - Ad Index
bake - October 2015 - Bakemag.com
bake - October 2015 - 68
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