INTRODUCTORY LETTER English Put the Fun in Flavors version starts on page Adding a new flavor to an already successful product line often proves to be a wise move. It's a simpler task than developing an entirely new product at your bakery, and serves the valuable purpose of keeping your bakery cases fresh and exciting. Today's customers are looking for creative new taste sensations, so make sure you deliver with fun and delicious flavors. 34 Adding new flavors to existing products will help you appeal to a wider group of customers and build higher sales. In this issue of BakeMark's Panadería, we examine several innovative ways to add new flavors to mainstay products such as tres leches cakes. Strawberry and chocolate tres leches cakes are already popular. But have you tried Neapolitan or mandarin orange (pictured on the cover)? These examples are being rolled out successfully at several of the innovative panaderías featured in this issue. BakeMark is committed to innovation and your continued success. We encourage you to contact your local BakeMark Sales Representative and visit www.yourbakemark.com to learn more about everything BakeMark has to offer. Very Best Regards, Your BakeMark USA Team CONTENTS 34 BREADS & BAKING If you would like to download this issue of Panadería or would like to see previous issues, please go to www.yourbakemark.com. 36 CAKES & DECORATING 38 THE QUEST TO ADD NEW FLAVORS 40 MERCHANDISING SPOTLIGHT 41 SHOPPERS INSIGHT 42 BAKERY PROFILES 51 FEATURED PRODUCTS 4 SEPTIEMBRE 15 | PANADERIAhttp://www.yourbakemark.com http://www.yourbakemark.com