contents 12 16 42 48 52 56 FEATURES 20 30 34 38 SHIFTING GEARS PAYING ATTENTION TO TRENDS LOCAL HERO PREDICT THE FUTURE Using local grain, milling his own flour and sprouting local grain for his artisan bread makes Taylor Petrehn and his 1900 Barker bakery about as local and credible as a bakery can be. Sales forecasting is not an exact science. however, it's imperative to the growth of your business and smooth operations that forecasting sales as accurately as possible is done regularly. The retail foodservice landscape has changed and continues to change. McArthur's Bakery in St. Louis celebrates its 60th anniversary amidst a brand refresh and an effort to reinvent itself. Tuning into trends allows the retail bakery to remain relevant while creating a buzz among existing regulars, and drawing in new customers, as well. DEPARTMENTS COVER Issue No. / 7 BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. 08 News Bites 18 Equipment 10 My Favorite Things 42 Breads and Baking 12 Management 48 Cake 14 Legislation 56 Cafe 16 Ingredients 59 Products 06 < AUG 2015 | bakemag.com Craftsman and Wolves, located in the eclectic Mission District of San Francisco, represents Chef William Werner's 12 years of restaurant and hotel experience. The menu is an ever changing offering of pastries, cakes, desserts, lunch and more seven days a week. Photo courtesy of Bruce Damonte (page 20) THE CONSUMER ISSUE: shifting gears PAY ATTENTION TO TRENDS Learn the signals to grow profits SALES FORECASTING Put a manageable system in place LOCAL HERO Bread baker rises to new opportunityhttp://www.bakemag.com