bake - August 2015 - 52

Decorated Shortbread
Eye catching products at a fair price work wonders to get a
customers' attention and nudge them in the direction of impulse purchases. Decorated cookies provide a good platform
for creating these eye catching items.
Everyone loves a decorated cookie. They are a universal treat that
appeals to every shopper regardless of age, income, etc. They
represent a classic staple of the American retail bakery and every
bakery needs to put forth the effort to up production and turn this
category into the money maker it has the potential to be.
When planning a decorated cookie program, shortbread cook-

"There's nothing like a
mouth-watering pop of color
to brighten things up and
make everything in the case
look even better."
Mary Cesar, owner of Mary's Cakes and Pastries

ies give the bakery a good quality product with the best potential for increasing revenue and proﬁt margin.
for something universal to work for a speciﬁc need. "Sales reps
Eye Candy

buy them for customers. They are perfect for weddings, birth-

Decorated cookies with bold colors and designs improve the

days and showers. Plus, we're a college town. Fall Saturdays

overall look of a bakery case. As customers scan products,

mean football, and we sell thousands of decorated cookies for

decorated cookies draw attention and give the products

home games," Cesar says.

around them support in terms of visual appeal. "There's nothing
like a mouth-watering pop of color to brighten things up and

Cost Effective

make everything in the case look even better," says Mary Cesar,

Keeping cost low allows a bakery to produce quality products

owner of Mary's Cakes and pastries in Northport, Alabama.

with the highest available proﬁt margin. Having a good decorated cookie program represents a simple way to create high

Decorated cookies also provide an easy, go-to item for many

proﬁt items. "Our ingredient cost is less than ten cents per

occasions. Having them on hand provides customers with

cookie," Cesar says. That includes the packaging and the losses

something that works when they're in a hurry or just looking

from breakage and giving free cookies to children.

52 < AUG 2015 | bakemag.com

http://www.bakemag.com

bake - August 2015

Table of Contents for the Digital Edition of bake - August 2015

bake - August 2015
Editor's Note - The Consumer Issue: Six Key Trends to Watch
Table of Contents
News Bites - New tech informs new view on foods
Dawn Foods opens new distribution facilities
Call for action on food donation incentives
My Favorite Things
Management - Responsible Packaging
Legislation - GMOs Back in the Spotlight
Ingredients - Beyond Sweet
Equipment - Energy Saving Ovens
Shifting Gears
Paying Attention to Trends
Local Hero
Predict the Future
Sandwich Still King
Clean Label Becomes the Standard
Dispelling the Myths
Ready for Fall Weddings
Decorated Shortbread
Cafe - Veggie Powered Wraps
Get ‘em Going
Products
Product Showcase
Classifieds
Ad Index
Management - Bakemag.com
bake - August 2015 - bake - August 2015
bake - August 2015 - 2
bake - August 2015 - Editor's Note - The Consumer Issue: Six Key Trends to Watch
bake - August 2015 - 4
bake - August 2015 - 5
bake - August 2015 - Table of Contents
bake - August 2015 - 7
bake - August 2015 - Call for action on food donation incentives
bake - August 2015 - 9
bake - August 2015 - My Favorite Things
bake - August 2015 - 11
bake - August 2015 - Management - Responsible Packaging
bake - August 2015 - 13
bake - August 2015 - Legislation - GMOs Back in the Spotlight
bake - August 2015 - 15
bake - August 2015 - Ingredients - Beyond Sweet
bake - August 2015 - 17
bake - August 2015 - Equipment - Energy Saving Ovens
bake - August 2015 - 19
bake - August 2015 - Shifting Gears
bake - August 2015 - 21
bake - August 2015 - 22
bake - August 2015 - 23
bake - August 2015 - 24
bake - August 2015 - 25
bake - August 2015 - 26
bake - August 2015 - 27
bake - August 2015 - 28
bake - August 2015 - 29
bake - August 2015 - Paying Attention to Trends
bake - August 2015 - 31
bake - August 2015 - 32
bake - August 2015 - 33
bake - August 2015 - Local Hero
bake - August 2015 - 35
bake - August 2015 - 36
bake - August 2015 - 37
bake - August 2015 - Predict the Future
bake - August 2015 - 39
bake - August 2015 - 40
bake - August 2015 - 41
bake - August 2015 - Sandwich Still King
bake - August 2015 - 43
bake - August 2015 - Clean Label Becomes the Standard
bake - August 2015 - 45
bake - August 2015 - Dispelling the Myths
bake - August 2015 - 47
bake - August 2015 - Ready for Fall Weddings
bake - August 2015 - 49
bake - August 2015 - 50
bake - August 2015 - 51
bake - August 2015 - Decorated Shortbread
bake - August 2015 - 53
bake - August 2015 - 54
bake - August 2015 - 55
bake - August 2015 - Cafe - Veggie Powered Wraps
bake - August 2015 - 57
bake - August 2015 - Get ‘em Going
bake - August 2015 - Products
bake - August 2015 - Product Showcase
bake - August 2015 - 61
bake - August 2015 - Classifieds
bake - August 2015 - 63
bake - August 2015 - 64
bake - August 2015 - 65
bake - August 2015 - Ad Index
bake - August 2015 - Management - Bakemag.com
bake - August 2015 - 68
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com